Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

AUGUST 26, 2013

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. For example, you might be producing the content for a blog post related to a product launch. Marketing can help the thought leader develop the blog post. But the next step is to repurpose that blog post.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . Newsletter

Landing Pages 100

Landing Pages Case Study Case Studies Lead Ranking 100

Crimson Marketing

JUNE 3, 2013

Content creators can now think of themselves as publishers. We are publishers. Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Though this might sound a bit odd, it makes perfect sense. We’re telling stories through varied outlets and attracting readers.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

MAY 18, 2015

You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership. Originally published on Social Media B2B. It comes down to creativity.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 21, 2014

If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. Before you press that publish button, take a look at your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Originally published on LinkedIn Marketing Solutions Blog. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100