• VIEWPOINT  |  MONDAY, JULY 24, 2017
    [Blog, Publisher] Scheduling an Appointment With an "Uncloseable"
    A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. This blog talks about how to triple your return on marketing campaigns with scientific nurturing. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.
  • HUBSPOT  |  MONDAY, JULY 24, 2017
    [Blog, Publisher] How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
    That's why we only publish every other Tuesday. But we do publish high-quality content regularly, and it's paying off! Even following these criteria, it's been difficult to know exactly what will resonate with our audience before we publish it. We'd made some technical updates to our site and started publishing 10X content, but we still had a bunch of older blog posts that needed help. If I wrote this today, would I still feel comfortable publishing it?
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Blog, Publisher] How LinkedIn Sales Navigator Can Generate Qualified Leads
    This means users can quickly connect with prospects when any activity shows up, such as publishing a new blog posts or being mentioned in a press release. Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Blog, Publisher] Why It’s Time to Rebuild Traditional Marketing Teams
    If you’re the editor publishing a blog post, you focus on getting the best possible article onto the site. That’s why we published a flipbook of case studies that only focus on the finance industry. I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.
  • CONTENT STANDARD  |  FRIDAY, JULY 21, 2017
    [Blog, Publisher] How to Interview: Content Marketing Like a Journalist
    I decided it might be a fun idea to do a profile-style piece for our blog, something that would give our audience a “peek behind the curtain” of our filmmaking work. Needless to say, we decided to go in a different direction for that weekly blog. At the time of publishing, this not only makes your content more authoritative but it also protects your brand from publishing anything potentially erroneous.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Blog, Publisher] How to use Video in your Email Marketing Campaigns
    For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Or if they use your video within re-published content?
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Blog, Publisher] What Happens When You Make Gated Content Free?
    Based on the findings below, we determined that we'd start with the following four topics: blogging, buyer persona, case studies, and lead generation. Blogging. Publish the page, and redirect this new URL to the original one to leverage any existing authority the author might have -- then, submit the page to Google to re-crawl. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Blog, Publisher] Why Your Design of Experiments Is Probably Wrong
    Source: Carson-Dellosa Publishing. Let us know about your best experiments in the comments --and hey, we might even feature it on our blog. Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Blog, Publisher] Welcome to the Business-to-Human (B2H) Movement
    This post was originally published on Upshot. They don’t read your blog, click on your ads, or buy your products or services. Blog Marketing Marketing LeadershipBusinesses don’t care about your content. People do. People are emotion-generating machines. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained. We want to laugh and enjoy time with our friends and family. Most of all, we want a sense of community.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 18, 2017
    [Blog, Publisher] 4 landing pages every smart retailer uses
    VerticalResponse recently launched its Landing Pages feature, which empowers retailers to create and publish targeted landing pages, and then track how well they’re performing. Capture your customers’ interest by creating and publishing your own landing pages today. The post 4 landing pages every smart retailer uses appeared first on Vertical Response Blog. Email marketing is a powerful tool for driving customers to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 18, 2017
    [Blog, Publisher] Four ways I fight for freedom and digital citizenship in the era of fake news
    In June 2017, the The New York Times published an article about an incident during a lesbian march in Chicago. And finally, here’s what I learned from a blog post by the CEO of Wholebeing Institute. Follow Anitha on Twitter , LinkedIn and her blog. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Blog, Publisher] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Luckily, our research has shown that audiences still want to read blog and news content. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. If you're trying to attract people to learn about your brand -- possibly for the first time -- publish your first marketing video in a blog post, on YouTube, or on social media.
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Blog, Publisher] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blog, Publisher] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. We’re able to have that story filed, go through all of the stages of editing and approval, and publish in less than a couple of hours. According to Diehl, the ability to tailor a documented review across multiple departments on a per-story basis is incredibly valuable when managing the company’s blog. “An
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Blog, Publisher] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media. Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] Is Programmatic Display Good for B2B advertisers?
    Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar. The opportunity to use real-time information to enhance your use of a quality platform or publisher and know exactly who you are engaging with and where. And when they incorporate usage of the publisher’s extensive data, they amplify the value gleaned from the technology.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] How to Leverage Weibo for B2B Marketing in China
    Weibo is more like a self-publishing tool for broadcasting to the public. For example, if you have created an infographic , a new report or a white paper to publish, remember to include appropriate keywords in the post, along with the image, so people can easily search (and find) this content. It’s not difficult to be the host of a particular topic – B2B marketers only have to consistently publish one post per week with the specific hashtag.
  • CONTENT STANDARD  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles. The idea of pausing for a content audit not only threatens to disrupt your regular publishing cycle, but is also likely to elicit more than a few groans from your team. Gather these metrics for every piece you publish after an agreed period of time.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    A proliferation of design-it-yourself tools for content marketers makes the process easier and simpler than you might have imagined to create simple, engaging, on-brand visuals to support each and every social media media post you publish, without having any graphic design chops. . I want to create a Twitter post to help promote one of our recent blog posts, 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] How to Write a Video Script [Template + Video]
    While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away from it planning to do something -- whether that's subscribing to a blog, filling out a lead form, or signing up for a product trial. Contrary to what I previously thought, you can't just rewrite a blog post and call it a day -- there's a specific way to write a script so that it shapes an effective video.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts. We started with the same sample of over 100 million posts, published between March and May 2017, that we used for our previous headline research. This meant we needed a larger sample, so we looked at all articles published between January and May 2017 that had at least 1 LinkedIn share.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Blog, Publisher] How to Do ABM Without Selling Your Soul
    First, I create blogs, some visual content like an infographic and maybe a video or podcast about a very specific topic that I know will interest the IBM account team. I publish my content on our website and promote it using search engine marketing and paid media ads with messaging and keyword phrases that highlight the benefits to the account team. Do they follow other industry blogs? Check out this stat: o ver 90% of our blogs leads come from old posts (i.e.
  • VIEWPOINT  |  WEDNESDAY, JULY 12, 2017
    [Blog, Publisher] Salespeople Must Accelerate Response or Fail
    Obermayer is the founder of the Sales Lead Management Association, a four-time author, and publisher for the Funnel Media Group. B2B Sales Sales Training Guest Blogs Prospecting QuestionsI read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 12, 2017
    [Blog, Publisher] The Sales Manager’s Guide to Greatness
    I recently read Kevin Davis’s book, The Sales Manager’s Guide to Greatness , 10 essential strategies for leading your team to the top, published by GreenLeaf books. His blog has been rated in the sales blogs in the world! Blog: www.YourSalesManagementGuru.com. The Sales Manager’s Guide to Greatness. -a a book review-.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Blog, Publisher] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. If you do your research well, the blogs on which you post are already attracting the audience you hunger for. So guest blogging is all about audience and search engine optimization (SEO).
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 6, 2017
    [Blog, Publisher] How to do lead management that improves conversion
    Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave. The post How to do lead management that improves conversion appeared first on the B2B Lead Blog. In this post, I’m going to focus on how to do lead management that increases sales conversion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 6, 2017
    [Blog, Publisher] A Resource Guide to Marketing Content Success
    Many white papers also include exclusive data and survey results that aren’t found anywhere else, based on the publisher’s own research and experience. The Ultimate Guide to Marketing With Infographics by Unbounce is a good e-book that covers how infographics can help your content get more engagement and how to promote it once it’s published (which includes tips on what code to use to foster social media sharing). How to Tie in Social Media to Blogging.
  • HUBSPOT  |  WEDNESDAY, JULY 5, 2017
    [Blog, Publisher] 14 Video Production Tips to Enhance Quality and Drive Views
    If you think writing a video script is the same as writing a blog post -- think again. Editor's Note: This post was originally published in November 2011 and has been updated and for freshness, accuracy, and comprehensiveness. Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
  • CONTENT STANDARD  |  TUESDAY, JULY 4, 2017
    [Blog, Publisher] Email Newsletters Are Experiencing a Renaissance
    Publishers including the New York Times and the Washington Post have doubled down on e-newsletters, hoping that curated content delivered to your inbox will help attract a content-hungry audience. Publishers are noting big jumps in email subscriptions. So why are publishers and other organizations pivoting back to the newsletter format? Subscribers actively choose from which outlets the want to receive information—whether publishers, brands, or influencers.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Blog, Publisher] What You Missed Last Month in Google
    Once publishers modify their ads to meet the new standards, they can then use Google’s Ad Experience Report to test if they’re in violation of the new standards. In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. Here’s more, from TechCrunch : Businesses Can Now Publish Specialized Content Through “Google My Business” Posts. For many things in life, it seems like there’s a weather analogy.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Blog, Publisher] Learn How To Use Quora Ads for B2B User Acquisition
    So once you’ve set up the ads here and published, you can import _1846. You publish it, it runs that works quite well. Now, you’re Jaime consulting at “extraordinarymarketingagency.com,” and I’m coming to you, and I’m going to represent the typical audience of this blog and video, which are B2B marketers. The post Learn How To Use Quora Ads for B2B User Acquisition appeared first on ListenLoop's Marketing Blog
  • SNAPAPP  |  FRIDAY, JUNE 30, 2017
    [Blog, Publisher] Marketer Unleashed: An Interview on the Impact of Interactive With Skyler Moss
    A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . Why did he have such an enthusiastic response to the blog? . In the post Seth explains: . SnapApp exists to help marketers achieve greatness. And this isn’t just in their programs with cool content and campaigns, or sexy new strategies.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Blog, Publisher] PR Link Earning Best Practices for Search Engine Optimization
    This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. Related Organizations: When creating a press release or article for your blog, it’s likely that your team sometimes connects with third-party organizations, either as the subject of the piece or as a reference or example. Blog Feed Digital Marketing Online PR / Communications SEO
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Blog, Publisher] How to build an editorial line
    social networks, blog, e-mail …). Where]: Which channels to use, where to publish? It’s important to note that behaviors on the web are different depending on the type of person, sector, activities … if your customers are in the B2B sector, favor channels like blogs, newsletters, and social networks … According to a Quicksprout study. Blogs.
  • BIZNOLOGY  |  MONDAY, JUNE 26, 2017
    [Blog, Publisher] Can content written for print position well in Google?
    Recently, I worked with a big-brand publisher that published print assets to their site. If your old print articles are shorter (500 words or less) you may want to consider combining two or more related articles and creating a longer blog post. The powers-that-be believed that the content should position just fine. After all, the content was written by professional writers and was a hit in print.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Blog, Publisher] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    This post was originally published on Upshot. Blog Field Sales Inside SalesCrafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant. We’ve not only emerged as industry leaders in digital heath, but we’ve increased our response rate by three times.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 23, 2017
    [Blog, Publisher] How to Tap into the Power of Influencers
    In this blog, we’ll examine what it takes to get and influencer engagement strategy started. . Most influencers are creating and publishing new content on a regular basis. Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc. The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 22, 2017
    [Blog, Publisher] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales. I think customers will be most excited that they can easily build a landing page to generate leads, and that they can publish one Landing Page for free. Basic and Pro plan users can publish multiple Landing Pages.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Blog, Publisher] How 6 Companies Use Content For Other Departments Besides Marketing
    Vox covers politics, culture, science, and technology—as you might expect—but it also has a blog dedicated to product news. Vox Product publishes helpful stories like “ Building the Vox Media Video Microsite ” and “ Behind Vox.com’s Homepage Refresh “ The articles explain details relevant to front-end engineers and justify important design features. While content marketing may be the trend du jour, content isn’t just for marketing.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Blog, Publisher] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), Look for partners that offer you control, as the publisher, with header bidding and wrappers, run of site and who ultimately can reach your target audience. B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 20, 2017
    [Blog, Publisher] Your Complete B2B Content Strategy Checklist
    To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. How often are your competitors publishing content? What topics do their blogs cover? This includes the pieces you have on the radar, assets that have been drafted but are pending launch, and published content. Timeframe to publish. Consider the type of content that should be crafted around the topic (blog post, eBook, case study, infographic, whitepaper, etc.),
  • BIZIBLE  |  FRIDAY, JUNE 16, 2017
    [Blog, Publisher] Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy
    For example, if I publish an e-book in January, I’ll get x amount of leads in February and x amount of opportunities in March. e-books convert leads at a different rate than blog posts). How many times have you managed marketing in Excel? What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 16, 2017
    [Blog, Publisher] CMO Update: SEO Updates and Insights for the Rest of 2017
    Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. Marketo’s main blog page displays a newsletter sign-up form at the top of the right sidebar. This form appears below every post on Propecta’s blog. This warning may deter users from spending time on your site, even if they’re just browsing a blog post that doesn’t require any submission of data. Google launched more than 1,600 changes to their algorithm last year.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 15, 2017
    [Blog, Publisher] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. So anything we put on our blog had to take the same path, even if it cost more money and took more time. First, a confession. I click-baited you a little (really, just a teeny bit).
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Blog, Publisher] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better. A huge name on a standard quality blog post is better than an unknown name on a great quality post. His posts we've published get an average of 4,600 views.
  • CONTENT STANDARD  |  MONDAY, JUNE 12, 2017
    [Blog, Publisher] If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake
    B2B marketers prefer them over all other types of content (yes, even the ubiquitous blog post), and 54 percent of marketers across the board rank them as one of the most effective types of content. The primary reason to publish case studies is that they help people see themselves tackling their greatest challenges by using specific solutions. Healthcare’s case studies are needlessly dry. This can be said about almost any industry, but healthcare is especially bad.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Blog, Publisher] The Best of B2B Marketing Content: 9 Examples
    Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog. In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. Sure, Unbounce has a successful blog , but it saw Page Fights as an opportunity to expand beyond that copy.
  • VIDYARD  |  FRIDAY, JUNE 9, 2017
    [Blog, Publisher] How to Choose the Best Music for Your Video Marketing Projects
    Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Blog Video Production background music Bedtracks foreground music music for video marketing music libraries Oliver Johnson video marketing video marketing strategy vidyardMusic is one of the most powerful catalysts for creating an emotional connection with your audience.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 9, 2017
    [Blog, Publisher] How to Assess the Relevancy of 3rd Party Intent Data
    According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. Company websites, B2B publishers, business or technology-focused online communities. Some of these data providers have placed cookies on their network of publishing partners’ sites to track site visitors’ consumption of content on certain topics.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Blog, Publisher] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    Once publishers modify their ads to meet the new standards, they can then use Google’s Ad Experience Report to test if they’re in violation of the new standards. Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. It’s part of what Google calls “native advertising,” in which ads are designed by the publisher of the site where they appear, and not by the advertiser.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Blog, Publisher] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    Buffer is a social media scheduling app that creates a ton of useful content and research on its different blogs , so I asked its Director of Marketing, Kevan Lee , how the content team is assembled to produce so much. We have nine people in total on our marketing team: one director, one content writer, one blog editor, one community builder, one loyalty marketer, one PR marketer, one bottom of the funnel marketer, one digital strategist and social media producer, and one product marketer.
  • ACT-ON  |  THURSDAY, JUNE 8, 2017
    [Blog, Publisher] Video Marketing: The Savvy Strategy for 2017
    It’s crucial for marketers to truly understand each platform in which they produce, publish, and share video content. For example, 85 percent of videos published to Facebook are watched without sound. In addition, 80 percent of Livestream’s survey respondents reported they would rather watch live video from a brand than read a blog. Infuse videos into blogging. Use a video blog post, otherwise known as a “vlog,” to break up written content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 7, 2017
    [Blog, Publisher] 6 types of content your readers hate
    When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Before you publish a blog post or send a tweet, run the content by several people at your company. Consumers like to interact with brands, whether on social media, blogs, or other online properties. Craft blog posts, emails, social media updates, and other content to engage your readers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 6, 2017
    [Blog, Publisher] How Executive Branding Can Help Your B2B Marketing Efforts
    Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way. This can lead to higher executive and brand sentiment, as if the audience is reading their journal instead of a scripted blog post about their life.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Blog, Publisher] How to Work with Influencers: The Ultimate Guide
    Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice. Here’s an example of one such sponsored post from the blog Toddler Approved : 3) Product Reviews. Here’s an example of how the South Florida Lifestyle blog partnered with a number of brands on social media for a giveaway: Summer Giveaway! How much digital content do you consume on a daily basis?
  • ACT-ON  |  TUESDAY, JUNE 6, 2017
    [Blog, Publisher] Make Your Marketing More Efficient with Repeatable Processes
    When you write regular newsletters, publish daily to your CMS, or pull data each month, you are repeating elements of work. So why am I spending so much time talking about a newsletter when this is a blog about repeatable processes? Do you constantly train new hires on how things work around your office, such as showing them how to build a web page or publish to your CMS? I’m one of those people who get a lot done. I like to make lists and I like to do.
  • CONTENT STANDARD  |  FRIDAY, JUNE 2, 2017
    [Blog, Publisher] Technically Speaking: Tackling B2B Technology Marketing
    Some companies only produce content when they release a new product, creating large publishing gaps and minimal information for their audiences. Even as a startup, Onshape’s company blog stands out as a great content resource, spanning customer stories, quick tech tips, application updates, and industry-specific thought leadership pieces from C-level executives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 1, 2017
    [Blog, Publisher] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. In a blog post entitled “ Does corporate storytelling work? In the example in my story, and for many businesses in this world, being a “publisher” may not be a top priority. Business people do not need to “think like publishers” to be successful.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Blog, Publisher] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    We’re generating the white papers, webinars, podcasts, blog posts, etc. If I have a new blog post, sending out one tweet wouldn’t be enough. I would maybe write 10 or 20 different messages on the same blog post and schedule those multiple times. There might be a blog or a WordPress plugin, that whenever you have a new blog post, it will automatically create a tweet about that blog post.
  • LEADSPACE  |  THURSDAY, JUNE 1, 2017
    [Blog, Publisher] 3 Reasons Why B2B Marketers Are Getting Excited About AI
    This article was originally published on the Marketo Blog. No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either. Or steal our jobs for that matter.
  • INFER  |  WEDNESDAY, MAY 31, 2017
    [Blog, Publisher] Tips for Rapidly Turning New Headcount into Revenue
    This article was originally published on the Salesforce Blog , by Nate Gemberling, Infer’s Director of Sales. While there’s lots of talk about sales and marketing alignment, those of us in sales know that there’s another alignment challenge in most companies. There’s also a natural push and pull that exists between sales and finance teams, as sales leaders look for ways to meet their revenue goals, and finance leaders seek justification for headcount growth.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 31, 2017
    [Blog, Publisher] The Hitchhiker’s Guide to Enterprise Ecosystems
    This blog will take a look at how you can successfully navigate the galaxy of enterprise ecosystems and choose a partner and an ecosystem that will work for your business. . Then, prioritize your options and register for the program where you’d like to publish your solution/product/app listing. The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 31, 2017
    [Blog, Publisher] STOP: Don’t Use Influencer Marketing Without Reading This Post
    I’ve covered the legal risks that arise in influencer marketing and blogger outreach here on {grow} and on my blog at KerryGorgone.com , so go check out those posts if you need a refresher in the importance of disclosure in influencer/brand relationships. What does he or she need to do in order to satisfy their obligations—host a Twitter chat, interview you for a podcast, write three blog posts, etc. By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Blog, Publisher] YouTube SEO: How to Optimize Videos for YouTube Search
    Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Blog, Publisher] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    I mean, every single day marketers release over 2 million blog posts. . . And, we're not just talking static blog posts here. People are now publishing over 300 hours of YouTube videos each minute, tallying over 49.3 And, since 60% of B2B buyers have already made their purchase decision before ever speaking to a sales person , it's critical that marketers are publishing engaging content that quickly educates the reader. . .
  • CONTENT STANDARD  |  TUESDAY, MAY 30, 2017
    [Blog, Publisher] Do Politics Have a Place in Brand Publishing?
    There is no “one-size-fits-all” solution for political brand publishing—it’s one of the many reasons that marketers love their PR teams. From a content publishing perspective, active content will seek to break issues to an audience early, provide actionable perspective or insight, and take a position that followers can easily articulate or latch onto. The post Do Politics Have a Place in Brand Publishing?
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Blog, Publisher] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers. But what should you do if you’ve never published a viral post, yet want to boost your odds of capturing attention on a viral scale? Here are a few tips: Publish a great post.
  • PUREB2B  |  SUNDAY, MAY 28, 2017
    [Blog, Publisher] What Makes a Great Whitepaper?
    Does your business have a blog? It’s good that you’re giving away helpful and educational content for free on your blog. The aforementioned Demand Gen Report survey found that 51% of B2B buyers rely on content published online for before they make a purchase decision. First, a well thought out whitepaper can pave the way for blog posts, discussions, and other accompanying content pieces. Blog B2B-Marketing Content-Marketing Whitepapers
  • NUSPARK  |  SATURDAY, MAY 27, 2017
    [Blog, Publisher] Building a Marketing Technology Stack for Your Demand Generation Efforts
    Perhaps a section of your demand generation framework would look something like this: Publish Content – Share Content – Track Conversions – Nurture Leads into Sales Funnel. For example, a marketing stack based on the above framework could include: A content management system (CMS), which hosts your company’s website and blog and enables you to publish fresh material easily. Demand generation is about more than just delivering sales-ready leads for products or services.
  • CONTENTLY  |  FRIDAY, MAY 26, 2017
    [Blog, Publisher] Why Marketers Abandon Their Content Strategies Too Soon
    When you commission a 50-page e-book, don’t expect to generate your first draft in a week and then go through two revisions before you can publish. However, if you want to publish stats or insights from buyers or internal employees, that freedom disappears. If your content only appears on one platform—say, your blog—measurement will be manageable. Perhaps you have to gather data on blogs, native campaigns, paid social campaigns, social engagement, and email responses.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 26, 2017
    [Blog, Publisher] 7 Ways To Boost Your Organic Reach On Facebook
    Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Maybe stream a discussion or interview with a subject matter expert instead of (or in addition to) writing a blog? The post 7 Ways To Boost Your Organic Reach On Facebook appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Blog, Publisher] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. Editor's Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness. Every marketer faces different challenges.
  • EXO B2B  |  THURSDAY, MAY 25, 2017
    [Blog, Publisher] Monitoring, automating, analyzing: Top tools for social networks!
    Tweetdeck : Tweetdeck is a dashboard for monitoring trends and topics on Twitter and for publishing tweets. Available on mobile and tablet, this tool allows users to publish content on a theme derived from their social monitoring. Whether its on social networks, on your blog, or in your newsletters, reach your targets no matter where they are.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Blog, Publisher] The History of Spam in Marketing
    The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. Links obtained by paying for them, via blog networks, in excess (or through unnatural ways), on forums or in comments, and forced on a site via injected code, are all examples of links being used as spam. Comment and provide feedback on an article or blog post.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Blog, Publisher] 1 Awesome Way To Create Great Content
    There are many different ways to create the content you need in order to publish at the cadence that your audience and organization requires—freelancers, repurposing assets , and curation, just to name a few. But this blog will cover one incredibly productive content source that will not only help you provide value to your audience, and hit your objectives by publishing at the pace you need but will help shine a spotlight on content internally at your organization.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Blog, Publisher] How to Leverage User-Generated Content in Your Marketing Strategy
    This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Blog, Publisher] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The Content Analysis features provides a deeper look at these types of content by looking at other elements that could impact shares like the day of the week it was published, content length, etc. Drive social media referral traffic back to your website and blog by linking to the URL in your Twitter bio and sharing other relevant pages and articles in engaging tweets.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 23, 2017
    [Blog, Publisher] Oops! What to do when email mistakes happen
    Editor’s Note: This blog post was originally published in August 2012 and has been revamped and updated for accuracy and relevance. © What to do when email mistakes happen appeared first on Vertical Response Blog. Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic.
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Blog, Publisher] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    This provides the information needed to create and publish detailed guides on integrating with these platforms. An analytics platform provider, then, may be able to increase adoption and retention by publishing how-to guides, videos, and other content detailing how to use his platform to track social media interactions. SEO is powerful for more than just inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 22, 2017
    [Blog, Publisher] Tearing down the house: How to handle social media haters
    Seth Godin, one of the most well-known and accomplished marketing experts on the planet, once explained that he removed comments from his blog because he became obsessed with every negative remark. I’m sure you’ve seen many blog posts encouraging you to create content that: Takes a stand. There are lots of blog posts out there listing steps on how to deal with haters but I wanted to do something different. By Mark Schaefer.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Blog, Publisher] An Actionable Guide to Visual Storytelling
    20 years on, blog posts – i.e. text-based stories – are the most profitable kind of content. . They’re also the most popular type of content with 2 million new blog posts released each day. . She’d pull him away from the photo opportunities – and he started taking and publishing photos of her doing it: . . 80% of users would rather watch a live video than read a blog post. 15 Tools, Techniques and Examples to Help Cut Through the Noise.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 19, 2017
    [Blog, Publisher] 10 subject lines to celebrate Memorial Day
    Editor’s Note: This blog post was originally published in May 2011 and has been revamped and updated again for accuracy and relevance. © The post 10 subject lines to celebrate Memorial Day appeared first on Vertical Response Blog. Memorial Day is coming up May 29, and there’s no better way to grab your customers’ attention than with some clever, seasonal subject lines.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 19, 2017
    [Blog, Publisher] How To Get Started With Quora Ads
    In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. If you have a blog post that is directly connected with a question posted, sharing your content won’t look like or be shameless self-promotion, instead it will offer actual help and real value to the community. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 18, 2017
    [Blog, Publisher] How often should I blog? Five steps to answering the question
    One of the questions I am asked most often is “how often should I blog?” Here are a few things I consider when I’m advising a client on posting regularity, whether it is a blog or any other form of content for that matter. See how blogging consistency is connected to goals? I’ve experimented with publishing everywhere from once a week to five times a week. The post How often should I blog?
  • ACT-ON  |  THURSDAY, MAY 18, 2017
    [Blog, Publisher] The Modern Marketer’s New Executive Dashboard with Matt Heinz
    We’ve got a blog, we’ve got a podcast, we’re doing our campaigns. When CEB published the book The Challenger Customer, that number was 5.4. This is Part 2 of our conversation with Matt Heinz. Read & listen to the first part of the podcast interview. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz. Matt is president and founder of Heinz Marketing, B2B marketing and sales acceleration firm.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Blog, Publisher] How to Transform Your Blog Content into Compelling Videos
    But we wondered if video content had a place on our blog as well. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether. Read on for our latest data about how content marketing is shifting and for a deep-dive into our first experiment turning blog posts into compelling video content. Can Blog and Video Work Together? Blog Post Views.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 16, 2017
    [Blog, Publisher] 8 Core Benefits of B2B Content Marketing
    Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages. For example, one of our network security clients recently published a blog post around best practices for dealing with the WCry ransomware that has made headlines around the world. In addition to developing content that will be published to your website, also think about making time for identifying third-party contribution opportunities.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Blog, Publisher] Disproving Best Practices: The One- vs. Two-Column Form Test
    A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). Baymard Institute, a usability research company, published this a few years back, and ConversionXL Founder Peep Laja has also asserted that one-column forms perform better. Peep's colleague Ben Labay even published a study about the superiority of the one-column form over multi-column forms.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Blog, Publisher] The 28 Best Miscellaneous Online Tools for Marketers
    These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. A platform that combines commenting (on WordPress, Tumblr or Squarespace blogs) with native advertising. Publishers get moderation and analytics plus a way to monetize comments on their content.
  • HINGE MARKETING  |  MONDAY, MAY 15, 2017
    [Blog, Publisher] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    We published our findings in a groundbreaking book titled The Visible Expert. They are more active in their local business communities, often speaking at business functions and blogging. These individuals tend to write frequently, including blog posts, articles and monthly columns. Your book can be traditionally published or self-published. A blog platform. Every expert should be blogging. Blogging. Outreach to blogs and publications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 15, 2017
    [Blog, Publisher] Does corporate storytelling work? Some mega-brands say no.
    Kleinberg told me that he blogged about this topic on his own and then Coke invited him to post the dissenting opinion on the front page of their corporate site. The other factor is that with Coke’s buying power, it could create promoted content on social sites more cost-effectively then feeding their own publishing beast with original content. Is Coca-Cola still a brand publisher? The Sharpie blog has not been updated since 2013. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Blog, Publisher] Social Media Copywriting: How to Compose Text for 5 Different Channels
    Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. But in 2012, LinkedIn introduced its Influencers program, which recruited notable business figures to guest blog on LinkedIn’s publishing platform. That makes LinkedIn a good place to re-post and link back to your blog content.
  • CONTENT STANDARD  |  FRIDAY, MAY 12, 2017
    [Blog, Publisher] “I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling
    Your writers are used to creating listicles and short blog posts for you, complete with direct CTAs. We asked a few of our freelance writers to shift to long-form content creation (1,000–1,200 words) and reduce their publishing frequency, and we compensated them accordingly. When you’re excited about your platform and the numbers are looking great, it’s natural to get a little overzealous about goals.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Blog, Publisher] 7 of the Best Mood-Boosting Websites We Could Find
    Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: I'm a huge animal lover, and during a hectic and stressful workday, watching a live feed of a bunch of kittens playing is a fun way to take a quick mental break without getting too distracted.”. Aja Frost , Staff Writer, HubSpot Sales Blog: When I need a quick reminder about all the cool, heart-warming, inspiring things people do for one another each and every day, I check Huffington Post ’s Good News vertical.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Blog, Publisher] 3 Ways to Avoid Churning Out Average Blog Posts
    I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. That may only be a small change, but surely it’s better to publish the most recent data, right? If you’re going to devote the time and energy to write a good blog post, then it only makes sense to take care of the little things that will maximize engagement.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Blog, Publisher] What Demand Marketing Really Means
    For instance, after you create valuable content and publish it to your website or blog, it’s important to integrate it with your SEO strategy to make it more search engine-friendly. Based on your study and research of each buyer persona, you discover that Jim appreciates whitepapers and eBooks better, Barry likes watching videos, and Edward likes reading short blog posts and infographics. Blog Buyer's Journey Data Demand Marketing Demand-Generation
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Blog, Publisher] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    And thanks to modern developments, recording and publishing video content is easier than ever. Blog Marketing Communications Small Business MarketingAs a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 5, 2017
    [Blog, Publisher] 7 of the Best Email Marketing Campaigns of 2016
    They consistently publish high-quality content on their blog for this target audience. 7 of the Best Email Marketing Campaigns of 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Blog, Publisher] 20 of the Best Website Homepage Design Examples
    In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product. Editor's Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness. You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door.
  • KEO MARKETING  |  THURSDAY, MAY 4, 2017
    [Blog, Publisher] Best Practices for Content Marketing Strategy
    Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy. You must operate your content marketing strategy like a publisher operates her magazine. In terms of blogging, when B2B companies post blogs 11 to 20 times per month, they generate almost three times more traffic over B2B companies that never post or only post a couple of times a month.
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