[Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog, Publisher] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    By giving them an active role in their content consumption process by publishing stories with interactive elements. If you’re new to creating digital content, start small with a simple quiz or flashcards embedded in a blog post with Playbuzz. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects.
    [Blog, Publisher] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    W hen a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead. Media publishers are best at acquiring attention, while influencers dominate at retaining it. In other words: Publishers excel at reach, while influencers win on relationships. The Power of Publishers. Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Publisher] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. SEO Social Media Content Marketing Blog Daily Canonical
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Publisher] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. Guest Blogging. SEO Daily Blogging
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Publisher] 7 Steps to Documenting a Content Marketing Strategy That Works
    That content can take any number of forms, from guest-contributed articles on online publications to blog posts, white papers, email campaigns, sales enablement materials, and more. Your editorial calendar should detail how often you need to publish to keep your audience engaged and when you’ll distribute your published pieces. I already know what you’re thinking.
    [Blog, Publisher] The 16 Best Sites for Free Stock Photos and Videos
    There are lots of great reasons to include images with your blog posts and other marketing content. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Showcase reviews: BuzzBlogger, StoreYa Blog. All photos published on Unsplash are licensed under Creative Commons Zero which means you can use them for any purpose, for free, without attribution. ” — StoreYa Blog.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Blog, Publisher] How to Effectively Manage Your Contacts List
    Perhaps they’ve filled out a form to download an eBook or a whitepaper you’ve published. Blog Database-Management Email-Marketing Lead Management Sales FunnelWe all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Blog, Publisher] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    At the time, the controversy made the rounds on some blogs and news sites, and sparked an investigation from Iowa senator Chuck Grassley , who looked into the financial relationship between WebMD and pharmaceutical companies. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. Some brands have blogs, but those tend to suffer from bland design and dry writing.
    [Blog, Publisher] 3 Ways to Spring Clean Your B2B Content
    If you are an accountant, why not publish tips that can make it easier for your clients during an audit? A white paper can become a blog series, an infographic, a SlideShare presentation and even an e-book. In Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Blog, Publisher] The Art of Creating Curated Content
    For example, you may publish a piece of content about SEO but personally don’t have a high level of expertise in the matter. Seeking out established experts on the topic and creating a blog post that features quotes about the future of SEO from leading specialists, however, instantly establishes the authority and quality that you need. Perhaps it’s a series of blog posts or an upcoming eBook. For example, you could create “The Ultimate Guide to Publishing a Blog Post.”
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog, Publisher] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. For the purposes of this blog post, it's valuable to quickly recap some of the major changes that have taken place since F8 2016 -- because a lot has changed. Publishers now have to think more creatively about how to generate engagement and reach on the platform. No News for Publishers.
    [Blog, Publisher] 4 Steps to Create Awesome Interactive Content
    Think of interactive infographics used by The New York Times , or more fun-focused assessments and quizzes published by Buzzfeed. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog, Publisher] 24 Growth Hacks to Try Today
    Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. 1) Repurpose blog content. Blog posts can stand to benefit from more than just edits. That’s where your blogs come in. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Then, compile their responses into a blog post.
    [Blog, Publisher] Four Predictions About the State of SEO in 2017
    Guest blogging is not dead. Contrary to what many are claiming, guest blogging will not die in 2017. Matt Cutts posted his thoughts about the decay of guest blogging , but it is still an effective promotional SEO tactic. In fact, marketing using this tactic strategically have seen benefits in terms of rankings and traffic from well-executed guest blogging strategies. Any content that is published needs to be treated as a valuable asset.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog, Publisher] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Additional and more accurate categorization helps users, publishers, and marketers alike. Publishers, for instance, can increase engagement because LSI-driven content is more targeted and ensures that it’s landing in front of the right audience. Now that you’re an expert on LSI and why it’s important, let’s walk through the different ways you can find additional keywords you’ll want to include in future content and blog posts.
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Blog, Publisher] 5 Simple Ways to Write Better Emails
    Unless you’re publishing a long-form e-zine-type of newsletter (something like The Hustle), keep your emails short. Three of them go to the same page ‒ the new blog post he’s announcing. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?
    [Blog, Publisher] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Provided feedback on their outline based on what our sales audience is interested in (based on previous campaigns and blog performance). We leaned into speakers a lot and asked them to promote the event to their email list and on their blogs and social profiles.
    [Blog, Publisher] Video Measurement Is Broken. Here’s How to Fix It
    With a blog post, you know what to look for: readers. That inconsistency forces publishers to guess what’s working, what’s not, and what’s just flat-out illogical. The metric consolidates the information into a rating between zero and 100, giving publishers and advertisers an easy way to measure complex insights. A setback like that gives publishers and advertisers a reason to question the accuracy of other data that gauges video efficacy.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [Blog, Publisher] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM). Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the book. It’s hard to find an early adopter of ABM who hasn’t been influenced somehow by a #FlipMyFunnel event, video, blog post, etc.”
    [Blog, Publisher] How Reporting Can Improve B2B Blog Performance
    Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search. Percentage of overall site traffic driven by the blog.
    [Blog, Publisher] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Every once in a while magic happens.
    [Blog, Publisher] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    This explains Ceros’ decision to team up with Samsung in creating and publishing an interactive graphic on the future of retail. Ceros was able to leverage some of Samsung’s digital platform to help publish and promote the graphic. This piece of content would require more resources than a single blog post, but it’s a high-impact piece of content that seizes a great digital opportunity.
    [Blog, Publisher] Creating content? When is it time to pivot (or quit?)
    My promise to you on this blog is that it will always be relevant, interesting, timely, and entertaining. I’ve blogged at least twice a week, every week, since 2009. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Blog, Publisher] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to their website. These elements allow publishers to create an immersive experience for readers that extends far beyond clicks. . Content marketers are adept at publishing blog posts and other forms of one-way media. This is the first fully interactive business-related ebook ever published. Proof and publish. .
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Blog, Publisher] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts.
    [Blog, Publisher] The 15 Best Screencasting and Online Presentation Tools
    Record screen or webcam video up to 15 minutes long, and with the Pro version, edit video, draw and zoon, and publish to Google Drive, Vimeo, and/or Dropbox. A tool to record software demonstrations and how-to tutorials, publish in Flash, and share and receive ratings. Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Blog, Publisher] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Here is a blog that covers the subject in detail. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.
  • KAPOST  |  FRIDAY, APRIL 14, 2017
    [Blog, Publisher] When Influencer Marketing and Integrated Marketing Campaigns Collide: How to Strike a Balance
    Whether you’re writing a blog post, hosting podcasts, or creating a video series, you need to guide your influencer along the way. Take, for instance, this blog post that was originally published on Clarity.fm, about a professional volcano explorer and scientist Jess Pelaez. Before even approaching a potential influencer candidate, even for something as simple as an interview for a blog post, you should have your etiquette down.
    [Blog, Publisher] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. Less, But Better: 4 Practical Ways to Create Enough Engaging Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Blog, Publisher] Why you should break lead assignment rules for a referral program and certain laws for fun
    Originally published the Salesforce blog. Let’s be honest, you take a little pleasure in breaking the rules, mostly because there are so many rules that ought to be broken, like laws such as: If you have a mustache it is illegal to kiss a women (Nevada). It’s illegal to sing off-key (North Carolina). If you harass Bigfoot you can be arrested or fined (Washington). Personally, if I see Bigfoot I plan on getting a selfie with him, and I take great pleasure in singing off-key.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Blog, Publisher] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Also, it’s a flexible format; it takes just few steps to convert content you already have (videos, webinars, even blog posts) into podcast episodes. Prior to relaunching our Rethink Podcast last Labor Day weekend, we created a treatment that outlined our business goals and publishing schedule, listed some thought leaders we hoped to interview, provided a sample show rundown, and gave an overview of technical requirements and costs (of both equipment and human resources).
    [Blog, Publisher] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    As the power of inbound marketing became a proven way to cost-effectively attract, engage, and convert prospects, companies realized they needed to become publishers and create lots of content to feed the inbound beast. The result was a rising flood of whitepapers, case studies, webinars, ebooks, and blogs competing for attention. . Blog VidyardianismIf you’re lucky, at least once in your career you will have an opportunity to work someplace truly special.
    [Blog, Publisher] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. Technologies: Marketing, advertising, ecommerce, call center, command center, CRM, mobile apps, DMP, MDM, communities, point of sales, feedback management, blogs, etc. This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Blog, Publisher] Why Personalized Videos Are Dominating Content Marketing [Interview]
    Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. B2B Online Marketing Blog Marketing Interviews B2B Marketing content marketing customer experience video marketingThe “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts.
    [Blog, Publisher] The results: What happened during the Subject Line Slam Dunk?
    Once our brackets were set, we published them to Facebook, promoted it across our blog and social channels ( Facebook , LinkedIn and Twitter ), and then sat back and waited for the results. appeared first on Vertical Response Blog. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign. We wanted to know what you want to read.
    [Blog, Publisher] How to Leverage Social Intent Data for Email Marketing
    In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? For example, we know that our target audience likes to read articles from industry publications such as Content Marketing Institute and corporate blogs from brands like Marketo and Moz.
    [Blog, Publisher] If you’re not embracing native advertising, your content marketing strategy is obsolete
    In fact, a major reason was highlighted on this very blog in January of 2014 – Content Shock. Add to that, publishers are some of the leading sponsors at every content marketing event I attend. In the US, I’ve seen two publishers sponsor an event once … and I attend dozens a year. That means we (marketers), native ad tech, brands, publishers, thought leaders and media buyers are insane. For the publishers. By Chad Pollitt, {grow} Community Member.
    [Blog, Publisher] Afraid of Becoming a Brand Publisher? Let Disney Show You the Way
    What does this have to do with being a brand publisher? As an “ entertainment conglomerate ,” Disney’s experience isn’t completely translatable to the publishing decision-making most businesses face. In fact, some marketing leaders remain hesitant to embrace the strategy of positioning their companies as thought leaders, even as mounting research calls for increased creation of blogs, videos, and other original content.
  • FATHOM  |  FRIDAY, APRIL 7, 2017
    [Blog, Publisher] [Webinar Recap] Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy
    Prior to joining OhioHealth, James has digital marketing experience from software companies, publishing companies and in financial services. Blog Feed Content Marketing Digital Marketing Healthcare Social Media WebinarsMissed our webinar? Check it out now and learn how to engage and retain millennials with a modern, comprehensive digital media plan.
  • KAPOST  |  FRIDAY, APRIL 7, 2017
    [Blog, Publisher] Content Operations Halts Random Acts of Content
    Part of this is due to the ease of publishing. But publishing content is not content marketing. It’s just, well, publishing. And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. The post Content Operations Halts Random Acts of Content appeared first on Kapost Content Marketing Blog.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Blog, Publisher] Is It Time to Drop the Blog?
    I started blogging in 2001, when Xanga was still a thing. My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake. I’ve guest posted on Patheos a few times, but I don’t currently have a personal blog. Blogging isn’t dead, but it has changed significantly in the last few years. Social Media Is Blogging….
    [Blog, Publisher] Lead your customers to your best online content: here’s how
    Good blog content has links to other content that your audience may find relevant to the topic you’re covering. When you create what are called internal links , which just connect to other pages on your website or blog, you’re creating a spiderweb of content that will make visitors stick to you like trapped flies. If you talk about CRM in a blog post and you sell CRM services, by all means, link to the product page for that!
  • PUREB2B  |  FRIDAY, APRIL 7, 2017
    [Blog, Publisher] Content Marketing Done Right
    You publish an incredible amount of content every day. Blog B2B-Marketing Content-Marketing Content-Syndication Lead-Generation Sales FunnelBut how do you guarantee you stand out from the crowd? Make sure that your content gets noticed. We know you put blood, sweat, and tears into creating fantastic material for your brand, and we want to help it reach the right audience at the right time through intelligent content marketing distribution channels.
    [Blog, Publisher] How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
    ” Just about every new media company wants to start a blog that can serve as a central hub for content. The blog facilitates movement between the site and social channels, and is ripe for ad space. ” The small team of editors work with writers and designers from all fields, many of whom have never been published or were burned by social backlash.
    [Blog, Publisher] Content marketing success and the crappy quality myth
    I had a friend who has been struggling with her blog. On one blog post, she received almost no social shares or comments. Yet it languished on her blog. Her success ultimately resulted from the fact that TechCrunch has a much higher readership and higher domain authority than her blog. In 2014, the fans of Social Media Examiner voted Buffer’s blog as their favorite social media blog in the world (the blog you are reading was voted number two).
    [Blog, Publisher] The Beginner's Guide to Conversion Rate Optimization (CRO)
    In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 1) Create text-based CTAs within blog posts. 2) Include lead flows on your blog. Another test you should consider is including lead flows on your blog.
    [Blog, Publisher] 6 New LinkedIn Features You May Have Missed
    6) New blogging interface. LinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform. Check it out: Blogging on LinkedIn could garner more attention to your brand’s site if LinkedIn grows in popularity. Do you publish original content on LinkedIn?
    [Blog, Publisher] The Tricky Art of Marketing Women’s Empowerment, and 6 Other Stories We Loved in March
    The blueprint they lay out here is really strong and easily replicable, especially if you’re say, the editor-in-chief of a blog that’s published thousands of free content marketing resources over the past year. The New Yorker: “Paging Dr. Fraud”: The Fake Publishers That Are Ruining Science. Without any barriers to entry, people can publish whatever they want. The cumulative effect of this nonsense has tarnished the authority of all publishers.
    [Blog, Publisher] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    The idea was simple: book publishers operated on long writing, editing, and production cycles that made it difficult to generate regular income, so they needed a faster publishing format. Rather than waiting for complete volumes to send to press, publishers began working with newspapers or putting out their own periodicals to publish their novels chapter by chapter as they were written. Individual blogs are primarily used to improve site quality and search visibility.
    [Blog, Publisher] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Image Credit: Iconosquare Blog. It topped the New York Times Best Seller list for 15 straight weeks and was published in 28 languages by 30 different publishers all over the world. Frey was dropped from his publishing house and he was hit with lawsuits from many readers.
    [Blog, Publisher] A B2B SEO Strategy to Attract the Right Prospects
    The first element is a blog. A blog is crucial because it contains content that can be created easily and often. Blog posts are also going to be the main driver of traffic for your website and the main source for additional future traffic. Your blog is the “bait” that shows up in search engine results. It isn’t always possible, but keeping your blog post titles short will ensure the entire title appears in search results. Use each topic as a separate blog post.
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Blog, Publisher] Successful B2B Lead Generation Measurement In 7 Steps
    Are you attributing revenue to accounts, marketing campaigns, blog articles, ebooks, webinars, paid media ads, or SEO keywords? In the previous example, age (days since publish date) was a possible explainer of revenue performance. One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. At the top-of-the-funnel people interact with content and these people get rolled up into accounts.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Blog, Publisher] The Ultimate Guide to Interactive Marketing
    I mean, there are over 4 million blog posts published every single day. For many years, marketing and advertising has mostly been one-way communication - the publisher directs content to the potential user or customer, and attempts to control the conversation. Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch.
    [Blog, Publisher] Don’t Ghost on Snapchat: Vicarious Video Drives Views
    Among publishers, first-person storytelling has proven a compelling way to snag reader attention. Some personal narratives are designed to shock, but publishers are increasingly seeking more nuanced stories written in the first-person perspective. The infamous Kardashian clan is an obvious example of first-person storytelling that’s strangely mesmerizing, but brands and publishers are getting in on the action, too.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Blog, Publisher] 22 Writing GIFs All Content Marketers Will Understand
    2) When the perfect title dawns on you after you’ve already published the post. You’d think that after writing a 1,000-word blog post, you could come up with one perfect title to lead the way. These tools allow you to test title options against your target demographic and quickly make a decision for your blog post. But when a quirk like this interferes with your blog’s editorial style, it’s best to just take the high road.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Blog, Publisher] Back to Basics: The ABCs of a Successful E-Newsletter
    For example, you may have buckets for news, case studies, promotions, videos, blog content, and so on. One note on the blog module – make sure you link back to your blog to maximize traffic. For example, if you notice that only one or two stories get clicked each time you publish your newsletter, consider what your audience is trying to tell you. Extensible Markup Language, aka XML , has been around in the online publishing world for quite a while.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Blog, Publisher] 3 Rules for Content Marketing in the Fake News Era
    Facebook and Google now drive the vast majority of traffic to publisher sites. This is the blog of a content marketing technology company. I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter.
  • SNAPAPP  |  FRIDAY, MARCH 31, 2017
    [Blog, Publisher] New Feature Makes Previewing and Sharing In-Progress Content Way Easier
    With this in mind, our latest release focused on tackling a functionality overhaul of our preview feature , a section of the product that connects the dots from creation to publish. We’ve found that many hands usually touch a piece of interactive content before it gets published live including marketing, creative, and tech, just to name a few. For more info on this release check out this blog post.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Blog, Publisher] How to build a killer content team
    They publish too frequently. They publish the wrong type of content. Publish on LinkedIn more often. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Should we publish more–or even less? Do you want to crank up your content success to a Spinal Tap 11?
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Blog, Publisher] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    In the announcement blog post, Facebook also notes that users have shared 26 million 360-degree photos and videos to date. Facebook Instant Articles let publishers create and republish content within Facebook to get more readers without asking them to leave the social network. This is great news for marketers publishing content on the platform -- keep it up, because now, you might be found even more easily by new potential customers.
    [Blog, Publisher] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    All of the big UK supermarkets have blogs and multi-channel marketing strategies, but how they frame those strategies varies. The campaign appears on TV, radio, the company blog, outdoors, and social media. Last month, Tesco published two new videos. 25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles.
    [Blog, Publisher] Lists and the Rest of the Story
    Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down.
    [Blog, Publisher] The potential of blockchain technology: what every marketer should know
    My friend, and leading blockchain industry analyst, William Mougayar (subscribe to his excellent blog ), who wrote The Business Blockchain , makes this comparison frequently. I’ve also blogged on crypto-token possibilities more than once. Brave is starting this trend with micro-payments to publishers in Bitcoin in return for no ads, but there will be more to come.).
    [Blog, Publisher] Account Based Everything: Engagio’s Jon Miller Responds
    Last month, Aberdeen’s Andrew Moravick published a post entitled, “ Debunking Marketing Buzz: ‘Account-Based Everything.” As I wrote a year ago on the Engagio blog, “Marketing alone is insufficient for account-based success…There’s a limit to how deeply you can connect with target accounts using only marketing channels such as ABM advertising, direct mail, and nurturing.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Blog, Publisher] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    For example, let’s say you decide to generate a blog post series on sales and marketing alignment, a known pain point for your target audience and a problem your software offering resolves. Want to create a blog post or a piece of content that has a greater chance of going viral? For example, when reading the New York Times, you may find a great fact that fits nicely into the content that you’re publishing. Are you planning to create more content this year?
    [Blog, Publisher] Content Marketing: Is it Something or Is it Nothing?
    Another example of this approach is GE Reports , which publishes stories on industries in which GE plays a role but also covers things like the Standard Model in physics. When it comes to “content marketing,” however, I believe that when people use that phrase, there is a general consensus in terms of what that refers to: blogs, videos, how-to guides, white papers, infographics, etc. A couple weeks ago, I came across this post and it really stuck in my craw.
    [Blog, Publisher] When Can You Expect to See Content Marketing Results?
    At KoMarketing, we typically perform a thorough content analysis at the beginning of any new content marketing program, where we take a look at main site/blog traffic, organic search visibility, top landing pages, top converting blog posts, competitor sites, and more. You might notice, for example, that a post you’d published recently is now ranking on the first page of Google for your target keyword – and that would be something worth sharing.
    [Blog, Publisher] 4 Content Promotion Strategies to Increase Engagement
    Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. . Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Blog, Publisher] Why Agencies Need to Take Transparency More Seriously
    Others made extra money by paying publishers less than the amount P&G gave them to pay out to them. Highly successful marketers are using this technology to provide full visibility into the consumer path to purchase across digital channels and devices with the aim of fostering better ties among advertisers, publishers, and networks. The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Blog, Publisher] 10 Top B2B Marketing Metrics for 2017
    The latest report by Marketo reveals that 65% of marketers publish content at least once a month. The post 10 Top B2B Marketing Metrics for 2017 appeared first on Kapost Content Marketing Blog. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” ” Where’s the disconnect?
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Blog, Publisher] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    The team also decides on a half dozen blog posts—ranging from indoor fitness routines to help you survive the heat wave, to a scary interview with a former Spice Girl. However, as brands develop newsrooms that mimic the open environment of publishers like BuzzFeed and Vice, that migration is picking up. ” To connect with this niche audience, the apparel brand is modeling after digital publishers. It’s 9 a.m.
    [Blog, Publisher] Adapting an ABM Approach for Account-Based EVERYTHING
    This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. To learn more about Account-Based Everything, follow the Engagio Blog , or pick up our Clear and Complete Guides to Account-Based Marketing and Sales Development at Engagio.com/guides. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Blog, Publisher] How to Create a Twitter Moment: A Step-by-Step Guide
    When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them. Moments are published with a cover photo and introduction, so they’re kind of like a “best of” compilation article. 5) Once you’ve added all the tweets you want to your Moment, tap “Finish later” to save a draft, or “Publish” to push it live on Twitter.
    [Blog, Publisher] The 17 Best Social Media Management Tools
    Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. ” — StoreYa Blog. Showcase reviews: Entrepreneur, StoreYa Blog. Blogging Wizard. StoreYa Blog.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Blog, Publisher] 5 Ways to Use Your Blog to Test New Ideas
    More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” In order to understand how to make your content relevant and effective, the days of blog-as-afterthought must end. Do long-form blog posts typically do well?
    [Blog, Publisher] The ABCs of A/B testing | How to base your subject lines on science
    However, personalization was completely ineffective in emails pitched to publishers, and it only improved opens by 1 percent when sent to media and entertainment representatives. “However, adding these visual elements to subject lines has proven quite effective for some brands, which should come as no surprise since adding images to tweets, blog posts or just about any other media also improves response.”
    [Blog, Publisher] Free ebook: 5 Disruptions Reshaping Marketing as We Know It
    The good folks at Third Door Media — the producers of the MarTech conference and the publishers of MarTech Today — took the raw material of that blog series and the webinar and turned it into a beautiful 20-page ebook: 5 Disruptions Reshaping Marketing as We Know It , which you can freely download (just click that link). Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today.
    [Blog, Publisher] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. StoreYa Blog.
    [Blog, Publisher] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. That is something we will cover in an upcoming blog post on webinar.blog !). You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels. Blog Posts Promoting Your Webinar.
    [Blog, Publisher] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    How much content should I actually publish? A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day. After another 20 minutes of negotiation, Sam agreed to let me publish twice a day.
    [Blog, Publisher] How to Start Generating Leads for Your B2B Company
    Write blog posts. These are the regular mainstays in your lead generation process: CTAs are an essential tool in generating leads from your blog posts, not to mention, an easy way to connect better with your audience. Sidebar CTAs , which may not necessarily connect to your blog post such as an invite to drop by your booth in the holiday trade show example cited at the beginning of this post. Guest Blogs Lead Generation Lead Generator
    [Blog, Publisher] 4 Ways to Use Audio in B2B Marketing
    After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. But when it comes to creating branded podcasts, many B2B marketers make similar objections that we used to hear about blogging -- such as, “I don’t have time,” or, “I don’t have anything to say.” Repurposing Blogs as Podcasts.
    [Blog, Publisher] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users. A Penguin Intelligence study (published in fall 2016) gathered data on 8,373 internet users to uncover insights on Weibo user behavior.
    [Blog, Publisher] How 3 UK Brands Reached Their Audiences With Great Content
    Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real estate company that produces it, the site has become so much more. “We The site launched in May of 2015, and unlike the company’s other blogs , which tend to focus solely on real estate, it addresses a broader range of topics like avant-garde design and the future of charging stations for electric cars.
    [Blog, Publisher] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Just because we hit “publish,” the strategy is not over or completed.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Blog, Publisher] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    One of the biggest questions content marketers face is how much material they should publish on a regular basis. Many organizations will instantly jump to publishing content at a high volume, hoping to capture their audiences’ fleeting attention spans. Avoid the “over-publishing” trap, where your reader-to-content-published ratio is low. Publishing Prior to Product/Market Fit.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] 5 Strategies to Help Teams Thrive after a Merger
    From blog post to webinars to random white papers, everything needs to be pulled together into one central system. From there, outline other essential fields for each asset that aren’t part of high-level taxonomy, including title, publish date, URL, channel, short description, page views, etc. Is your blog moving to a new CMS? The post 5 Strategies to Help Teams Thrive after a Merger appeared first on Kapost Content Marketing Blog.
    [Blog, Publisher] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. Coming from the publishing industry, I was very involved with AdTech, understanding how it works, and how to monetize from it. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. . Millions of blog posts are published every day, and it’s becoming harder to break through the noise. I mean, over 2 million blog posts are published.
    [Blog, Publisher] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    There aer 12 million-plus official accounts; 700K+ articles published everyday. B2B Online Marketing Blog Content Marketing b2b content marketing China social mediaAt the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] 50+ Video Marketing Stats that Prove You’re Doing it Right
    On average, 18 videos are published each month by businesses – Vidyard ( Tweet This ). Manufacturing and High Tech are the industries that publish the most new videos – Vidyard ( Tweet This ). 56% of videos published in the last year are less than 2 minutes long – Vidyard ( Tweet This ). The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ).
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] The Complete Guide to Starting a Podcast for Agencies
    Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance. Much like having an established blog with a good following, having an established podcast can help you to stand out as a thought leader in your industry -- which will then help you generate leads. You could also turn it into a blog post and an ebook -- or vice versa.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Blog, Publisher] Account-Based Sales Development In A Predictive World
    This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin.
    [Blog, Publisher] Good Bots vs. Bad Bots: How to Tell the Difference
    Each year, Incapsula publishes a Bot Traffic Report, which measures and analyzes the website traffic generated by bots. These are the bots that basically distribute “spammy” content like unwarranted emails, or senseless comments on articles and blog posts. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad.
    [Blog, Publisher] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Establish a riveting blog that ends in an opt-in request. Publish opt-ins on your LinkedIn company page and within LinkedIn discussions. Repurpose popular blog posts, videos, or other marketing messages into email.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Blog, Publisher] 5 Simple Ways to Use Storytelling in Your Marketing
    A blog, or a video camera, or even crayons are all you need to communicate it. “It’s Give the company a chance to review (and have the option to make changes to) the case study before it gets published. For example, when Karrie Sundbom (our Content Marketing Manager) joined Act-On, we published a post about her background and why she came to work here. It’s been called the most valuable business skill of the next decade.
    [Blog, Publisher] Why Perfect Branding Isn’t Enough to Connect with Buyers
    When you publish a blog post, article or infographic, you can track exactly how many people consumed it—and when you require registration to download, you can tell exactly who they are. Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door.
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