• CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 19, 2018
    [Blog, Publisher] Perfecting the Art of the One-on-One Interview
    Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. Don’t forget to ping them before you hit “publish” so they can share the interview with their networks. From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Blog, Publisher] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    We will publish a new post each week. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Welcome to our six-part series on building a successful website personalization strategy. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform.
  • ASPIDISTRA  |  THURSDAY, JANUARY 18, 2018
    [Blog, Publisher] B2B eCommerce Masterplan book
    B2B eCommerce Masterplan was published in October 2017 and is now available from Amazon and selected book stores. Chloe is a high pro file eCommerce author and already has a number of B2C eCommerce books published, so it was a pleasure to help her achieve this book. B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce!
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Blog, Publisher] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . Check out what technology is making possible!”.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Blog, Publisher] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    In this blog, I’ll tell you about the five things we’ve done to increase our organic CTR and how you can apply those to your business moving forward. After we adopted this trick, our team made sure to add a bit of personal flavor to all blog articles where it was applicable. Before publishing an article, take a look at the Google search results page for a keyword you are planning to target.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    Do you publish a new blog post every Wednesday? For more perspective on publishing frequency, see this article by Michele Linn, former head of CMI editorial. Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. B2B Online Marketing Blog Content Marketing b2b content marketing content infographics content marketing strategy infographicsIt can be argued that content marketing is the most important digital marketing strategy available today.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] How CMOs Are Helping Healthy Food Brands Secure Market Share
    When creating content, CMOs are focusing on publishing assets that provide educational information, rather than content that is purely promotional. Popular content formats include information packed long-form blog posts, educational videos and infographics that consumers love to engage with and share on social media.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] What Cards Against Humanity Can Teach Marketers About Content Personalization
    In this blog, I’ll show you what you can learn from Cards Against Humanity as a marketer and how to apply those learnings to your content personalization strategy. Start by publishing content that targets individual buyer personas. The post What Cards Against Humanity Can Teach Marketers About Content Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Inspiration can strike at any moment.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Not long ago, the corporate blog or publication was everyone’s idea of content marketing. Last year, digital marketing agency Digital Current published a thing called “ Worst Marketing Campaigns: When Content Marketing Goes Wrong.” Mark Higginson, a contributor for econsultancy.com, penned a bitter “ Why the ‘brands as publishers’ trend is utter nonsense ” piece that made the rounds last year.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Blog, Publisher] 13 Smart Brands Using Technology to Power Their Content
    As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. While most marketers don’t necessarily need to publish content at the speed and volume of a major news agency , there are plenty of other ways brands can take advantage of AI-powered content creation.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Blog, Publisher] Which Content Syndication Networks Are Right for You?
    The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists. However, that doesn’t mean that you should go on a syndication spree and let random sites do the work of promoting all your blog posts (or any other content type for that matter) for you.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Blog, Publisher] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    We’ll publish similar highlights here for upcoming episodes. – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. By Matt Heinz, President of Heinz Marketing.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Blog, Publisher] 5 Top Tips for Getting Guest-Published
    For example, creating a high-quality, engaging guest post for a widely-read industry publication or blog is one great way for content marketers to get their content seen by their target audiences. But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Blog, Publisher] 27 Reasons Why Your Content Sucks
    Blog posts that just sum up what you can find through Google searches. Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). I don’t need to read what’s already been published 300 times, says @YounessBermime.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Blog, Publisher] Only B2B - Untitled Article
    Basically content syndication is when a post, article or any other piece of content from your blog is featured on a popular site that is relevant to your niche. The entire process of content syndication allows third party sites to publish and republish your content, blog posts, videos and website. Generally content syndicating websites prefer not to publish the entire post rather use snippets, thumbnails or links.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Blog, Publisher] Only B2B - Untitled Article
    Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. Read more about content syndication on our blog “How content syndication can be more than just a traffic boost.”. In fact, if you’re particularly successful in getting other sites to publish your article, your article may be on hundreds of websites across the Internet.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Blog, Publisher] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    In this blog, I’ll show you six ways to boost your UX and sales simultaneously. Think breadcrumbs, only for your blog or regularly published content. Look no further than the Buffer Blog. The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Blog, Publisher] What to Do When Your Content Falls Flat: 6 Ways to Recover
    If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time. Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing. If you’ve been able to build relationships with influencers in your niche by sharing their content and replying to their posts, you may want to call in a favor the next time you publish a piece of content and it falls flat.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Blog, Publisher] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. If you are dealing with questions like “How To Increase Blog Traffic?”
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Blog, Publisher] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. If you are dealing with questions like “How To Increase Blog Traffic?”
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Blog, Publisher] Proven Tips to Improve Your Content Marketing Efforts
    In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. Asking for something in return for a report, whitepaper or case study sends the unconscious message that this document, and the content inside of it are worth more than say blogs or articles. Blogs. How do visitors find your blog posts and articles? blog content marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Blog, Publisher] Should Your B2B Company Be On Instagram?
    The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification. This example from a manufacturing business was edited before publishing to show a “supercut” of how the tradeshow went for the business. No matter the type of content you are publishing, it pays to follow Instagram best practices so your content looks more natural.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Blog, Publisher] Leads are Hard 
    Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads. In 1933, Thomas Register began publishing Industry Equipment News (IEN). I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] How to Flaunt Your Website Redesign in 2018
    Publish a Blog Post. Share those exciting details in a blog post. The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. And you’ve managed to do just that. It likely feels like you’ve put your heart and soul into your new site. Seemingly endless hours of work, and countless meetings have contributed to your success.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] Supercharge Your Marketing With SharpSpring Social
    View your social posts in the Content Calendar alongside your scheduled emails and blog posts. SharpSpring Social offers the standard capabilities you’d expect from a social management platform, too, such as social publishing and listening. Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring. SharpSpring’s Content Calendar allows customers to create and publish social content right from a point-and-click calendar view.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] Video Strategy: The Awareness, Interest, and Decision.
    – Every content publisher knows a right image speaks more than a thousand words, and a perfect thumbnail will guarantee more click-through rate for those viral videos. Publish it. As you can see implementing an effective video strategy, is not just about publishing videos. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] B2B Marketing Agencies: How to Choose the Best Fit
    In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. As such, it’s not uncommon for agencies to outsource design, development, copywriting, technical editing or publishing. Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] Key Digital Branding Tips to Dominate Your Online Presence
    Video has risen to the top as a content leader, and blog posts are still the method of choice when it comes to establishing your brand’s voice through writing: the key is to keep the content high-quality, engaging, and authoritative. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.
  • BIZNOLOGY  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] Things I do to optimize for Google search engine discoverability
    I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post.
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] List Builder Bake-Off: MailChimp vs. Sumo
    For MailChimp, the process is trickier: whether you choose to “publish” the form to your site or copy and paste the form display code, it means copying script code into your site. If the other capabilities of premium Sumo packages are worthwhile for your blog, this is the way to go. Business Blogging Cool Web Tools Email Marketing Drip marketing automation email service providers Leadpages list builders MailChimp pop-up form tools Sumo WordPress plugins
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Blog, Publisher] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    Journalistic newsletters are not a replacement of the traditional newsletter , which repackages relevant and recently published content to be redistributed in an email format that may be sent out monthly, weekly, or even daily. In general, journalistic newsletters should be seen as smaller publishing imprints related to the larger, more general brand newsletter. Axios ‘ successful Pro Rata newsletter is written and published by its reputable business editor, Dan Primack.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Blog, Publisher] How Demand Generation is Limiting Your Business Growth
    They need to create quality content rather than mass publishing average content their customers can find anywhere else. Companies use tools like Reddit, Facebook groups, forums, and blogs to build a relationship with their audience and forge brand ambassadorship. Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Blog, Publisher] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Videos, blogs, podcasts—all of these mediums give content creators space and time to create captions, voice dubs, or even entirely separate avenues of content for users based on language. Make Sure You Have Publishing Support. Your team has finally transcreated their first set of articles into Spanish, and they are super excited to launch your Spanish-language blog. What would you do if you could understand any language?
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 4, 2018
    [Blog, Publisher] Mashable Creates Engaging Live Experiences For Their Audience
    Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. They had tried using a variety of content publishing tools up to that point, but were still unsatisfied with the results they were seeing. Examples include real-time reporting and live blogging on weather events, such as the numerous hurricanes that took place last year and the solar eclipse.
  • BOUND  |  WEDNESDAY, JANUARY 3, 2018
    [Blog, Publisher] The Fundamentals of Website Personalization Strategy [Part 3 of 6]
    We will publish a new post each week. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Welcome to our six-part series on building a successful website personalization strategy. Sign up for our newsletter to get updates! In the last post , we talked through setting goals for your personalization strategy. Next, we’ll describe how to choose personalization plays to meet your goals.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Blog, Publisher] 35 Marketing Tips to Make Your Work Day More Productive
    When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Struggling to keep up with your own company’s blog schedule? Ask people in your network to contribute content to your blog to take some of the weight off your shoulders. Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . Answer them in blog posts. .
  • BIZNOLOGY  |  TUESDAY, JANUARY 2, 2018
    [Blog, Publisher] Add self-referential links into your 2018 search engine optimization strategy
    For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. When it comes to the Biznology blog, I choose my own articles 80% of the time. Ted “Hypertext” Nelson. The only content links you can control are your own.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Blog, Publisher] Three Ways Users Can Help Keep Twitter Vibrant
    Furthermore, LinkedIn groups are challenging because each moderator sets his/her own rules (is posting a link to relevant blog post viewed as helpful, or spam?), They need to fix deficiencies and capitalize on new ideas, as noted in Three Things Twitter Needs Thrive , published here previously. Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Blog, Publisher] 3 Aha Moments to Improve Your Content Marketing in 2018
    How often should I publish?”. While I suggest you read the full article, the summary is this: Steve looks at a wealth of data from BuzzSumo and hypothesizes, quite correctly, I believe, that marketers should look at how mature a content topic is when deciding how often to publish on that topic. Note: Of course, an emphasis on quantity does not give you license to publish junk, but understanding the need for speed can help you prioritize efforts.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 28, 2017
    [Blog, Publisher] How to Generate Leads with Your Business Blog
    Business blogs have become one of the most powerful and cost-effective marketing tools available. Done well, blogging allows companies to share important information about themselves or the industries that they are a part of, create brand awareness, educate their audience, and perhaps most importantly, generate leads. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 28, 2017
    [Blog, Publisher] A Look Back at Our Top 10 Marketing Blog Posts of 2017
    As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. If your firm has been blogging and creating content for some time, you likely have evergreen content with varying degrees of fatigue. cSs Blog
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Blog, Publisher] Only B2B - Untitled Article
    Increase the frequency of publishing the content. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability. Publishing valuable and insightful content in a good frequency positions you as a thought leader in your niche, making you a trustworthy resource for businesses that are ready to purchase. 18 Best 2018 B2B Lead Generation Strategies For Marketers.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 27, 2017
    [Blog, Publisher] Top 10 Content Marketing Predictions for 2018
    For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. You won’t want to publish a single article or blog post in 2018 without a visual component. You want people to follow your social media accounts to keep up with your blog or video series. An inconsistent publishing schedule, meanwhile, makes it more difficult for brands to produce much of anything with their content.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 27, 2017
    [Blog, Publisher] Inside Look: The Creative Approach to an Award-Winning Content Campaign
    In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. Blog posts. It’s called Content Land: An Interactive Quest. . In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. . This piece of content is many things.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Blog, Publisher] 30+ Best Marketing And Tech Blogs To Follow In 2018
    The universe of tech blogs is vast! Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens. So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time? Best Tech Blogs To Read. 3) CustomLogoCases Blog. 7) Start A Mom Blog.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Blog, Publisher] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    The universe of tech blogs is vast! Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens. So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time? Best Tech Blogs To Read. MonkeyData blog is a place for SMBs inspiration.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 26, 2017
    [Blog, Publisher] 5 Bloggers Who Started a Blog in 2017 and Survived
    When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. Summary of Roshni’s Start a Blog Story. Start a Blog in 2018.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Blog, Publisher] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. Finally, in November we published one of my all-time favorite articles of all time. That sentence just triggered our blog editor.) 2017 will go down as the year contributors to the magazine repeatedly blew my mind.
  • STRATEGIC-IC  |  FRIDAY, DECEMBER 22, 2017
    [Blog, Publisher] 10 Account-Based Marketing Blogs to Kick-Start 2018
    Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Considering or continuing an Account-Based Marketing strategy in 2018? Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. So if you’re looking to plan out the coming year, want to avoid ABM mistakes and need to optimise your approach, here are 10 of our ABM-focussed posts you should read: 1.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Blog, Publisher] How Content Marketing is Evolving Heading into 2018
    Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Rather than publishing new blog posts daily, and hoping they gain traction, expect to see more brands focus on publishing high-quality pieces of content designed to help them reach specific campaign goals.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Blog, Publisher] ‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?
    I tend to write one for my blog every year anyway,” said one copywriter. As long as listicles keep performing, publishers will keep churning them out. “I’ve written them and I will continue to write them and I will continue to accept them as pitches from our writers and to publish them. Even though we all know they’re not our best content, we’ll still publish them this year.
  • HUBSPOT  |  FRIDAY, DECEMBER 22, 2017
    [Blog, Publisher] Everything You Need to Know About Starting a Podcast in 2018
    In my case, I’d written blog posts, conducted webinars, and published articles in places like Forbes and Fast Company for some time. You wouldn’t open a bakery with your very first pie, so don’t hit “publish” until you get the lay of the land and make a plan. I also considered what podcast style I preferred to offer the public, including a show prep and publishing schedule. Since then, we’ve published a new episode weekly without fail.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Blog, Publisher] Our Favorite Articles & Blog Posts of 2017
    Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. User-friendly publishing platforms create more opportunities for marketers but make it difficult to diagnose technical SEO mistakes and their impact.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Blog, Publisher] Are Google's Featured Snippets Eating Your Blog Traffic?
    The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Think about that for a moment.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Blog, Publisher] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    In addition to a video-on-demand channel and website, Hello Sunshine has Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat profiles for publishing social and short-form content. On his official campaign blog, Moon Jae-in launched two versions of a custom game map called “Moonters.” Some of the best inspirational and engaging content comes from unexpected places.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Blog, Publisher] Should I Write Business Blog Posts?
    Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. You also want to strategically pick a topic that will drive traffic to your blog, and therefore your website. The Pro’s of a Business Blog. Blogs are a relatively cost-efficient marketing investment.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Blog, Publisher] Communal Learning, Online and In Person
    I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the American with Disabilities Act. More broadly, my colleagues and I regularly engage in conversations on social media, write other commentaries, publish blog posts, and schedule webinars. Communal Learning, Online and In Person.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Blog, Publisher] Is Your Marketing Ready for 2018?
    As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how they can contribute to the business. Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (definition from Cruce).
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Blog, Publisher] FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?
    Here's where the legal aspect of net neutrality really comes into play -- but please note that this blog post is not legal advice and instead provides background information to help you better understand the background of and the vote to repeal net neutrality. In a blog post published the day prior to the FCC vote, Comcast Senior Executive Vice President David Cohen wrote that "there is a lot of misinformation that this is the 'end of the world as we know it' for the Internet.".
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Blog, Publisher] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — B2B Marketing Trends for 2018 , Act-On Blog.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Blog, Publisher] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. If an asset’s value hasn’t diminished since it was first published but its performance has started to slip, republish it.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Blog, Publisher] How to Help Your Sales Team Close Deals With Content
    Read up on the latest blog posts from your target companies’ blogs. For example: “I saw that you recently published a piece on the Bitly blog about tracking the ROI of influencer marketing. Open opportunities for customers to contribute to your blog or submit video content to showcase their expertise of the product.
  • NUSPARK  |  MONDAY, DECEMBER 18, 2017
    [Blog, Publisher] Discover Buyer Intent and Boost Your Content Marketing ROI
    But how can you create white papers, videos and blog posts that your target audience will seek out and devour? It includes activity on your website, paid online campaigns, guest blogging and email marketing. Their solutions use IP addresses, user registrations, cookies and data from online publishers, such as CIO.com, to find out what topics people are looking into. Another could read several blog posts and a white paper on the best cloud platforms.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Blog, Publisher] A ScribbleLive Stocking Stuffer
    Truth be told, I would love to revisit some of the great how-to’s that ScribbleLive has published over the past couple of quarters. I’ve taught you: how to improve your publishing efficiency ; how to use Content Studio for social media publishing ; all about our stream closure policy ; and how to add your special fixin’s to your live stream. And although November’s blog focused on how to build your own integrations, I wanted to highlight something that we’ve built.
  • BOUND  |  FRIDAY, DECEMBER 15, 2017
    [Blog, Publisher] The Fundamentals of Website Personalization Strategy [Part 2 of 6]
    We will publish a new post each week. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Welcome to our six-part series on building a successful website personalization strategy. Sign up for our newsletter to get updates! In the last post , we talked about the importance of having a website personalization strategy. In this post, we tackle setting a goal.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 14, 2017
    [Blog, Publisher] How to Create an Effective Email Newsletter for Your Business
    Newsletters may include product news, product features, PR stories, blog posts, promotions, customer case studies, or even an upcoming event. Here’s one of my experiences with newsletters: I recently subscribed to one of the content websites because I was interested in their published content and was hoping to see one email per week. Guest post by Prasad Reddy.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 14, 2017
    [Blog, Publisher] How to Better Understand the Size and Composition of Your B2B Audience
    I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme. Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Blog, Publisher] Fundamental SEO Strategies for B2B Organizations
    When writing content such as blog posts and articles, choose 1-2 keywords or a phrase to focus on. Develop link-sharing relationships with other content publishers and key organizations. blog b2b marketing digital marketing marketing strategy online marketing seo
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 13, 2017
    [Blog, Publisher] Interview with Mari Smith
    Darren Hardy , former publisher of SUCCESS Magazine, and author of The Compound Effect and The Entrepreneur Roller Coaster. Buffer – social media management platform; they produce some of the best and most helpful blog content out there. Whether writing blog posts or articles, being interviewed on a podcast, co-creating a live webinar, teaching through Facebook Live, speaking at an event or co-creating a training course, I’m all in!
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 13, 2017
    [Blog, Publisher] How to Robot-Proof Your Job as a Content Creator
    As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Compare this excerpt from my blog to the Articoolo piece: “The reality is writing great content alone won’t get you far. Artificial intelligence is all around us.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [Blog, Publisher] Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content
    How many of you have found yourself squeaking a blog post in just under the deadline only to realize you’ve forgotten the images? There are even A/B testing options to help optimize your video’s performance after it’s published. If you’re new to design, Canva will get you started with templates for social media, blog images, presentations, and even infographics. Whether you publish something once per month or once per day, the pace of content marketing is relentless.
  • HUBSPOT  |  TUESDAY, DECEMBER 12, 2017
    [Blog, Publisher] Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
    2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. This year, the survey breaks down into 11 questions across three categories: Changes in the blogging process. Blog content trends. 85% claim their blog delivers strong results or some results. Last year, HubSpot’s post Which Blogging Tips Get Results? Daily Blogging Popular
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Blog, Publisher] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. But the blog is not the biggest driver of inbound leads. Instead of having lots of little content assets published over time (as most blogs are), SQL School is an example of a big project that was written and published all at once—then optimized as analysts began to find it.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Blog, Publisher] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Facebook API : Learn how to publish to and retrieve data from Facebook using the Graph API. FiveThirtyEight : It is a website that focuses on opinion poll analysis, politics, economics, and sports blogging. Google Scholar : Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. Every great data visualization starts with good and clean data.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Blog, Publisher] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    We’ll publish similar highlights here for upcoming episodes. Download this episode on demand at salespipelineradio.com , and we will have a summary of the highlights from this episode on our blog at heinzmarketing.com in just a couple days. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • TAYLORMADEIN KEW  |  SUNDAY, DECEMBER 10, 2017
    [Blog, Publisher] Thinking different about B2B Marketing Strategy
    My new book – B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement – has just been published by Kogan Page and I thought I’d give you a sneaky peek. I’m off for my Christmas holidays next week but I’ll be back blogging in the new year with an overview of Parts Two and Three of my book – B2B Marketing Strategy: differentiate, develop and deliver lasting custo mer engagement – now available from Kogan Page publishers and Amazon everywhere. .
  • BOUND  |  THURSDAY, DECEMBER 7, 2017
    [Blog, Publisher] The Fundamentals of Website Personalization Strategy [Part 1 of 6]
    We will publish a new post each week. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Welcome to our six-part series on building a successful website personalization strategy. Sign up for our newsletter to get updates! We spend a lot of time talking about why personalization is important. If you have any doubts, check out every marketing survey and event agenda from the past three years.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Blog, Publisher] Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
    Instead of spending hours each week working a room of strangers, these firms’ top experts blog, write articles and speak on topics that are highly relevant to their target audiences. These experts publish much of their material online. They know that most of today’s buyers reflexively check Google first whenever they have a problem to solve, so the experts diligently optimize their open-access materials (such as blog posts) for online search.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Blog, Publisher] What Are 2018’s Biggest Content Marketing Trends?
    The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. Last week, BuzzSumo’s Steve Rayson published fascinating research that shows an inverse relationship between the number of posts published on a particular topic and the average shares each individual piece gets. It’s exploded as a topic over the last couple of years, to the point that over 1,000 stories about influencer marketing are published each month.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 5, 2017
    [Blog, Publisher] The Best Number of Experts to Include in an Expert Roundup Post [Infographic]
    27 Experts Weigh In was published here. Business Blogging Content Marketing Influencer Marketing Marketing Infographics Social Media Marketing Anne Deeter Gallaher expert roundups Nirav Dave Rebecca Caroe VenngageA few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? It apparently answered a popular question, as that post has been shared hundreds of times since.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Blog, Publisher] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more. Blog Post: [link].
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Blog, Publisher] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . .
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Blog, Publisher] 9 Core Components of an Inbound Marketing Campaign
    Make sure you use these keywords in the titles and topics of your content and blog posts. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. A Well-Maintained Blog. As well as creating gated content, quality (ungated) blog content is key to attract relevant visitors to your site and to raise your brand’s profile as a trusted topic authority. Related: An original version of this post was first published on Trailta.de.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 4, 2017
    [Blog, Publisher] The Case Against Thought Leadership (Mostly, Anyway)
    And how can you know if what you are publishing is truly thought leadership? Take ADP’s Thrive , a blog for small-business owners. Interestingly enough, ADP does publish original research based on their proprietary data, including a monthly employment report used by everyone from government agencies to journalists.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Blog, Publisher] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Subjects like augmented reality , content audits , localization , and journey mapping were part of the video series that were shared on the ICC event blog, promoted in emails, and posted to YouTube in the months leading up to the event. For its 2017 event, the team released four reports (IT Salary Survey, State of Cloud, State of DevOps, and State of Data Analytics) and published companion infographics , podcasts , and articles in the months leading up to the live event.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 1, 2017
    [Blog, Publisher] Publishing Frequency: Why (and How) We’re Changing Things Up
    How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Now, you’ll also get a digest of the other content published that week. Blogging Company News Content Distribution and Promotion
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Blog, Publisher] 3 Ways Automation Can Accelerate Event Growth
    In this blog, I’ll cover three ways that automation can help move the needle and grow your events to their fullest potential. . Automate event publishing so that staff members can schedule events ahead of time. The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Hosting events is like growing a small business.
  • SNAPAPP  |  THURSDAY, NOVEMBER 30, 2017
    [Blog, Publisher] 8 Refreshing Ways to Stay Creative When You’re on a Marketing Team
    million blog posts are published every day. Does your content plan include four blog posts, a webinar, and an ebook every quarter? . SnapApp’s SVP of Marketing recently wrote about why he champions doing Show and Tell with his team of very adult marketers, but the towers of Jenga blocks representing blog subscriber growth speak for themselves. . Thinking creatively and producing new original content is often what we sign up for when joining a marketing team.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 28, 2017
    [Blog, Publisher] How to Develop and Grow a Successful Podcast
    They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). In this program, we add tags such as the episode title and metatags, and then publish on iTunes and Stitcher.com. (We From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 27, 2017
    [Blog, Publisher] Share Your Content With Ease From The Content Studio
    You’re probably familiar with Engage’s Content Studio publisher. What happens if you need to publish a photo or a video file stored on a remote server, within a CMS (Content Management System) or some other DAM (Digital Asset Management) system? Here’s what it looks like in action: As you can see, this is an easy way to ensure that you’re able to upload and publish original content and collateral that you want to share with your audience.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 27, 2017
    [Blog, Publisher] The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
    Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. The idea is to create one piece of long-form content for your blog – the hub content. Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic. TIP: Review your existing blog content.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Blog, Publisher] 41 Top Lead Generation Tools of 2017
    The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding prospects, and more. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Blog, Publisher] 41 top lead generation tools 2017
    The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding prospects, and more. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • TAYLORMADEIN KEW  |  SUNDAY, NOVEMBER 26, 2017
    [Blog, Publisher] How I got a publishing contract for my B2B Marketing book
    In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately. But, as the date is rapidly approaching, I thought I’d share how I got a book publishing contract with an established publishing house. Self-publish or traditional publisher? First, you need to answer for yourself whether you want to self-publish or go the traditional route.
  • HUBSPOT  |  FRIDAY, NOVEMBER 24, 2017
    [Blog, Publisher] "Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
    Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts? How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask. Wanna see something scary?
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, NOVEMBER 24, 2017
    [Blog, Publisher] A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
    Editor’s note: You may have missed this article when CMI published it last year. I’m willing to bet that you’re staring at a list of duties around writing, editing , and publishing content. The original (not including “content marketer”) formerly appeared on the Brain Traffic blog. We’re sharing it now because too many people are still confused about the terms.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 23, 2017
    [Blog, Publisher] Why Your Current Social Media Tactics Aren’t Attracting Buyers
    they read blogs, watch videos, or listen to podcasts). For example, Facebook organic reach declined by 52% in 2016 for publishers’ Pages. Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Blog, Publisher] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    No matter how busy I am, I find time to read her latest The Story of Telling blog posts. Words are the building blocks of articles, blog posts, e-books, speeches, podcasts, web pages, and videos. Vlog Like a Boss: How to Kill It Online With Video Blogging. My favorite Amy-ism: “You’re not finished until you press publish!” Create, publish, and – if necessary – replace. After your book appears, you could respond to comments and reviews as blog posts.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 22, 2017
    [Blog, Publisher] If You Don’t Already Have Pillar Pages on Your Healthcare Website, You Should.
    Once you’ve established pillar pages for each of your core topics, regularly publish content that supports each sub-topic and keyword. In a way, the pillar page acts as an “umbrella” for related sub-topic blog posts and other high value content. Then, your team can publish blog posts that specifically focus on the hundreds of diabetes subtopic keyword variations.
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