How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

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SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business.

How to Create a Podcast

Leading Results Rambings

We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast. After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode. podcast

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. Blog Posts and Search. To get the full measure, listen to the podcast. NATHAN : Does that play out on pages differently than say on a blog post? In a blog post are you suggesting maybe to have a TL;DR (too long; didn’t read) section as sort of shortcut to asking and answering the question. Blog Posts and Search.

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

Podcasting 101 for Financial Advisors

FMG Suite

You can use video, images, and, which is why we’re here today, podcasts […]. Blogging blogging content marketing podcastContent marketing isn’t limited to the page.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast.

20 Best B2B Sales Podcasts for 2020

Visitor Queue

The post 20 Best B2B Sales Podcasts for 2020 appeared first on Blog Visitor Queue. B2B Marketing B2B Podcast B2B SalesWant to become a selling machine in 2020? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

Hubspot

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. How to Podcast

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. Blog Featured Industry Insights

Top 10 Podcasts for Financial Advisors in 2018

FMG Suite

Podcasts are all the rage, both in marketing and in terms of entertainment. Blogging Technology podcastYou can turn any downtime, such as […].

Blogging vs. Podcasting: Which is the Better for the Modern Marketer?

SmartBug Media

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. Typically, podcasts come in a series and offer subscriptions. 4 Advantages of Podcasting.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Top 10 Podcasts for Financial Advisors in 2018

FMG Suite

Podcasts are all the rage, both in marketing and in terms of entertainment. Blogging Technology podcastYou can turn any downtime, such as […].

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

The Best B2B Podcasts for Digital Marketers

LeadCrunch

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Our Top 5 B2B Podcasts List.

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. The post Tech Blog Podcast: Why Email is the Future of Digital Advertising appeared first on LiveIntent Blog. martech People-based Podcast Publishers

Podcast Advertising: A New Multimillion Dollar Frontier

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Brand advertising increasing in the podcast space. Branded podcasts.

[podcast] Combining Data and Technology to Deliver Marketing Outcomes

V12 Data

[podcast] Combining Data and Technology to Deliver Marketing Outcomes. Anders Ekman, President of V12, sits down with Sima Vasa of Infinity Squared in this podcast series on data quality. Blog General Anders Ekman Podcast Data and Technology V12 Podcast

5 Bases You Should Cover to Produce an Influential B2B Podcast

SmartBug Media

Would you rather listen to this blog instead of reading it? You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. There are five bases you should cover to produce an influential B2B podcast: Equipment.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. I hate glossy biographies in a blog post, but I mention all this because it shows Rob has credibility not just from the security aspect, but also as business innovator and venture capitalist. Podcast podcast rethink rethink marketing rethink podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Fantastic Video Podcasts and How to Record Them

Vidyard

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 3 Questions to Ask Before Starting a Video Podcast.

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

33Across on the Tech Blog Writer Podcast

33Across

33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. The post 33Across on the Tech Blog Writer Podcast appeared first on 33Across. Hughes. In this session, Eric talks about 33Across' products and mission to deliver quality attention. Featured Interviews News

Podcast 007: Robert Powell – Editor of Retirement Daily on TheStreet

FMG Suite

Robert Powell contributes regularly to TheStreet and USA TODAY, serves as editor of the Retirement Management Journal , and hosts the Exceptional Advisor podcast. Over ten timely topics to turn into blogs for your website. Find out here in the Market in Motion Podcast for Financial Advisors , where we discuss the most important issues affecting financial advisors with the industry’s leading figures.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

MLT Creative

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more.

Podcast Production Playbook for When You’re Sick of Talking Heads

Marketing Insider Group

A version of this post originally appeared on the Content Marketing Institute blog. Welcome to my blog. The post Podcast Production Playbook for When You’re Sick of Talking Heads appeared first on Marketing Insider Group.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.