Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos.
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