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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos.

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Lead Nurturing for Higher Education: Best Practices

NuSpark Consulting

Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. The various best practices that are showing themselves to be productive and beneficial from a recruitment perspective are many and diverse. Coordinate Content With a Calendar.

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How to prepare for the 2021 holiday season

DotDigital

The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce brand or not, these final weeks of the year are bustling with activity. . Getting ready for the holiday season. Is there any customer information you need to collect for your holiday marketing?

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7 Healthcare Marketing Strategies to Grow Consultations

SmartBug Media

Patients care about how comfortable they feel when meeting a particular doctor, but if a consultation hasn’t happened yet, the best way for a potential patient to feel at ease moving forward is to hear what their peers are saying. Interview patients with unique stories for content to be featured on your blog.

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[Video] 3 Types of Mobile Messages Marketers Must Know

Adobe Experience Cloud Blog

You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). But Venntive makes perfect sense one you consider their needs.

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2023 Predictions

Conversica

For my peer CEOs, this means preparing for a cold winter in 2023. 2023 Predictions. By Jim Kaskade. It’s that time of year again when we look forward to the future. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. My prediction is not based on my own crystal ball.