Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JANUARY 30, 2010

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. Over the next six months, subscription increased by more than 400% and the rate of unsubscribes was reduced by 90%.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Vague promises of a great email newsletter in the near future likely aren’t enough for many users to enter in their email address. Ebooks & White Papers. White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends for 2020. Content is king.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. In some cases, trade associations maintain such outlets. Start a podcast, blog or YouTube channel.

Work Management 95

Work Management Marketing Management Training Vendors 95

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends. Content is king. Advertising.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Tiecas

OCTOBER 30, 2023

I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” This makes it harder to track engagement than it is with email newsletters.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), LinkedIn and Twitter Accounts…check / check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hinge Marketing

MAY 23, 2016

In addition, these research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility. 8) White Papers or e-Books. White papers also make great pay-per-click offers. White papers also make great pay-per-click offers.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It only had about 14,000 readers and fewer than 8,000 newsletter subscribers. Increasing personalization on-site and in our newsletter. Pro tip: Work remotely from Tel Aviv. You can sleep in until 11 a.m.,

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. Many influencers and experts will permit you to post their articles and resources on your website or newsletter. Lead Generation: It’s all about building relationships [More from the blogs].

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

markempa

DECEMBER 15, 2014

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs authors. Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Ambal's Amusings

APRIL 8, 2010

Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Even photos from a trade show event could end up in a magazine or newsletter. Add a survey to your email newsletter, or write a blog about the topic and ask for comments and opinions.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Hinge Marketing

MAY 20, 2019

Most of this material will be short-format pieces, such as blog posts and articles. For most firms, blogging is the easiest and most productive way to get started. Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. But blogs only scratch the surface.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

BOP Design

DECEMBER 10, 2019

You may want to focus on your company’s blog and add 5 new blogs a month but consider who is going to do that. Even if your B2B marketing strategy will focus on off-line activities like trade shows, promotional events, or direct mail campaigns, it’s essential to have a strong foundation: A professional B2B website.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Content Standard

DECEMBER 18, 2017

But useful, specific, and unique content that meets your consumer where they are allows your brand to trade the value of your expertise and creativity for your customers’ time, good will, and hopefully money. They have a newsletter for customers, sure. For more stories like this, subscribe to the Content Standard newsletter.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Contently

SEPTEMBER 10, 2020

We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. In the early days, it was just blog posts and whitepapers. We can’t do trade shows, can’t do in person events. Do you see that accelerating? Last question—the hot seat question.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Hinge Marketing

MAY 12, 2016

In addition, these research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing costs and increase your credibility. White papers : One of the most common online lead generating techniques, white papers can establish credibility and generate highly qualified leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts. Set Your Trade Show Marketing Goals.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

ClearVoice

DECEMBER 2, 2019

Perhaps you’ve got eager salespeople who are spinning up their own sales collateral but butchering your logo, trade dress, and company colors in so doing. This is where Lucidpress is making strides. Uberflip is a tool designed to help marketers do just that. Uberlfip describes itself as a “content experience platform.”

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Launch Marketing

APRIL 10, 2019

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100