Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We founded Marketo with an unwavering vision about where marketing was headed, and have been the innovator in the space ever since. This is and will continue to be our sole mission at Marketo.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Trending Sources

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr. Go behind the scenes of the Marketo Community with Heather Watkins, Sr. B2B Marketing Salesforce.com b2b marketing

DF 2012 Interviews: Marketo Executives Talk Shop

Modern B2B Marketing

by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. B2B Marketing Salesforce.com

Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]

Modern B2B Marketing

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. I discussed all this and more in this interview with salesforce.com’s Aaron Farley.

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

Tough to really sum up an incredible 4 hours into one blog post, but I will try to pull out some of the key pieces of wisdom that Tony unleashed on the excited Dreamforce crowd. B2B Marketing Modern B2B Marketing b2b marketing Salesforce.com

The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Social media is how salesforce.com made everything happen.

The 17 Best Social Media Management Tools

Webbiquity

Now part of Salesforce.com Marketing Cloud. Showcase reviews: ArCompany, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (Social), Katie Lance, MarketingLand, Rebekah Radice, SnapApp, Visually. ” — StoreYa Blog. Blogging Wizard.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! Billions of blogs and communications. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection.

The Many Faces of the Dreamforce Attendee [Infographic]

Modern B2B Marketing

These folks and many more will be out and about in between the 750 plus sessions including Marketo’s individual sessions. B2B Marketing Infographic Salesforce.comby Jason Miller It’s finally here!

How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]

Modern B2B Marketing

Marketo is a Titanium Sponsor at this year’s Dreamforce, and we’re giving away a ton of amazing swag and prizes. Brought to you by Marketo. Salesforce.com

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Lauren Vaccarello, salesforce.com.

No Leads from Social Media? No Excuses.

The Point

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Blogs need to be designed and optimized for lead generation.

PR 16

I Spy The Marketing Nation: Dreamforce Edition [Infographic]

Modern B2B Marketing

At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Brought to you by Marketing Software by Marketo. Salesforce.com

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

This lead to enough questions about the data that it now seems worth a blog post on the topic. Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective.

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers.

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Modern B2B Marketing

Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution. And remember to keep tabs on our blog as we will be live blogging all week.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). Blog at WordPress.com.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Marketo. Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog.

The Sights of Dreamforce 2013

Modern B2B Marketing

Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com Author: Rick Siegfried Dreamforce 2013 has ended!

Dreamforce 2012 is Coming – Are you ready?

Modern B2B Marketing

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. Thank you salesforce.com! Marketo just announced details of our annual party.

The Big List of Dreamforce Parties

Modern B2B Marketing

Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more).

The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Modern B2B Marketing

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com.

10 Insider Tips for Your Dreamforce 2013 Experience

Modern B2B Marketing

VISIT THE MARKETO SATELLITE BOOTH #628. . You should definitely visit Marketo’s satellite booth (we’re #628) to take your picture with Markie (shown above), and spin our awesome prize wheel! Salesforce.com

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Salesforce.com

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. Marketo: How can SFA/CRM systems support Product Management and Product Marketing?

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

There are over 200 million blogs and 54% of bloggers post content or tweet daily. In the demo, a salesforce.com rep tweeted out about a product issue. They were then able to tweet back with a link to the solution, solving a support issue without ever leaving Salesforce.com.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. That Scott Brinker is such a devil.

Rules 81