Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Content Standard

MARCH 17, 2016

Consider junk mail and your email marketing strategy. Yet somehow, despite this learned tradition of tossing spammy mail, marketers still embrace email marketing that revolves around a similar mentality. But this isn’t your run-of-the-mill newsletter with a list of three to five blog posts.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Ontraport

JANUARY 21, 2021

Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. The post Stop losing your hard-earned leads appeared first on The Ontraport Blog.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

markempa

AUGUST 2, 2016

I’ve found that you could e-mail, do web profiling, lead scoring, and measure all these touch points. To do that, you need to ask a question that helps you understand their motivation : What question were you hoping to answer by downloading our white paper or what motivated you to download our white paper? Click To Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

BOP Design

DECEMBER 10, 2019

You may want to focus on your company’s blog and add 5 new blogs a month but consider who is going to do that. Direct Mail? Even if your B2B marketing strategy will focus on off-line activities like trade shows, promotional events, or direct mail campaigns, it’s essential to have a strong foundation: A professional B2B website.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Email and direct mail campaign accuracy depends on a reliable and accessible database. Schedule ongoing maintenance of the activity.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Ontraport

JANUARY 21, 2021

Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. The post Stop losing your hard-earned leads appeared first on The Ontraport Blog.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). 3) Leverage Your Newsletter. E-mail communication is a major part of the nurturing cycle for most B2B companies. 2) Retarget Your Fans. 4) Focus on the ROI.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Marketing Craftmanship

FEBRUARY 6, 2016

My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. White papers and editorial content are poorly disguised sales pitches, and offer no helpful information or insights.

Marketing Management 100

Marketing Management Paid Search Agency Marketing & Strategy Paper 100

The Marketing Blender

APRIL 5, 2022

In contrast, B2C marketers often use outbound methods such as paid advertising and direct mail to generate leads. This being said, many B2B companies do leverage paid advertising and direct mail to generate leads – but it often comes at a much higher cost per lead. Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Scoop.it

MAY 1, 2019

There’s no way to keep up with the demands of a sales job and write a blog post every day, much less an ebook every month, and spin all that into videos, email newsletters and images. Direct mail – or even better, “lumpy mail” is often a better bet. And books are an ideal form of lumpy mail. Key takeaway here?

Curation 111

Curation Sales Management Top of Funnel Work Management 111

BenchmarkONE

NOVEMBER 15, 2019

This marketing brand has an informative email blog they maintain. In addition to the designs, the blog covers the reason for holiday email campaigns and how it attributes to customer relationships. Apple Mail. Google Mail. They feel that holiday design matters more than even generous value proposition. Restaurant.

Template 53

Template Best Practices Small Business Marketing Mobile Marketing 53

Sharpspring

MAY 6, 2021

Say you want to send an introductory email when someone signs up for your mailing list. Create the newsletter once and send it to all new customers no matter when they find you. A blog post is great conduit for educating your clients about what you can offer and problems you can solve. Save Money. Evaluate Results.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. So, our audience was larger for this one.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Delivra

MARCH 28, 2019

Take the word “newsletter” for example. Plus, subscribers may already be expecting a newsletter. You may segment your subscriber list for common causes like drip campaigns, holiday-specific newsletters, and even lead targeting. The header of a blog, an academic paper, and an email will all be different.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Convince & Convert

DECEMBER 28, 2015

At this stage, Jess also gets the mailing address for the guest. Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. Create Blog Post. Our producer then takes the best moments from the episode and creates a blog post that runs here on Convince & Convert.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

markempa

SEPTEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs. Plus, you can track many other elements as well. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

ConvertKit

JANUARY 15, 2021

It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. If you’re thinking about starting a weekly email newsletter (either free or paid ), you should consider sending on Tuesday mornings. There’s never been a better time to be a creator.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sharpspring

OCTOBER 27, 2021

Inbound strategies include content marketing (social media, blogs, videos, etc.), white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. direct mail campaigns. Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. You can find many other blog posts out there on that subject.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 21, 2008

Blogs/ Websites with focus on information overload. Blog about RSS, webfeeds and information overload. Communication O verload - Another blog devoted to IO Â . Â Studies and papers on IO Â . Lifehack.org - Popular blog with tips on how to increase productivity (e.g. ManagingIO.com ;-). How much informati on?

Resources 100

Resources Product RSS Digg 100

Sharpspring

MAY 6, 2021

Say you want to send an introductory email when someone signs up for your mailing list. Create the newsletter once and send it to all new customers no matter when they find you. A blog post is great conduit for educating your clients about what you can offer and problems you can solve. Save Money. Evaluate Results.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53