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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

Insiders

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Are audience-pay models the solution for the struggling publishing sector?

illumin

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides. A voice of authority. In-depth knowledge and analysis. Connecting back to Cognite.

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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Poetically speaking, it was: know thy reader, know thy business. The cycle supports itself.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. priority (publish date will depend on this).

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Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?