20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
JULY 6, 2016
Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. When readers come to our blog, where do they take the next step? At the bottom of every blog post, we have a CTA that takes readers to recommended content for further reading.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
3 Tips for Creating Great Posts on LinkedIn and Facebook
B2B Marketing Traction
NOVEMBER 11, 2014
It’s easy to add an update on LinkedIn and Facebook, right? It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Write something interesting or compelling about the link you are sharing.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Claim Your Custom URL. My URL is [link]. image credit: LinkedIn Training. LinkedIn members can belong to as many as 40 groups.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
Here are some tips to help you write better Instagram captions. 8 Tips for Writing Great Instagram Captions. 1) Write several drafts first. Instead, write a few ideas for captions down, sit on them for a bit, poll coworkers on which one is best, and generally take your time.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.
Social Media Writing: How to Write for Engagement on Facebook
DECEMBER 26, 2012
In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Here’s how to write updates with impact. Before you write in this style do some brand evaluation. TOPIC: Social Media Writing.
10 Reasons why you should have an active business blog
JANUARY 12, 2015
Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
How We Reached $15K in MRR from Our B2B Marketing Blog
JULY 29, 2016
We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.
5 Common Misconceptions About B2B Content Marketing Development
OCTOBER 22, 2015
Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry.
10 Fresh Ways to Get Better Results From Your Blog Posts
OCTOBER 3, 2014
You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. 4) Share your blog post with prospects. Blogging
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. 4) LinkedIn.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. Every blogger wants more traffic.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog?
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.
B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
B2B Lead Generation Blog
FEBRUARY 24, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads?
12 Tips to Optimize Your LinkedIn Profile for Social Selling
MAY 20, 2015
Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). From each of the URLs, we extracted: The article title. The number of external links to that URL.
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
Buzz Marketing for Technology
OCTOBER 3, 2008
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.
4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
NOVEMBER 17, 2010
LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. That stuff is buried deep in the depths of your blog, and no one is going to see it anyway.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
DECEMBER 3, 2014
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. LinkedIn. We''ve all been there before.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).
Should You Blog on Your Website or a Separate Site?
B2B Marketing Traction
AUGUST 22, 2011
As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.
Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
Buzz Marketing for Technology
SEPTEMBER 29, 2008
Filed under Inside-Out Thinking , Successful Blog |. -->. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure. in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Blog Syndication. Be Part of Successful-Blog! Liz Writes For.
LinkedIn Company Page Checklist for B2B Marketing
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?
Why You Need a Blog and How to Leverage It Using Social Media
MAY 27, 2014
More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. The most common response we hear against starting a blog is it will take too much time and what if no one reads it. Write unique social media messages.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. LinkedIn.
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
FEBRUARY 25, 2011
How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance! Search for job openings on LinkedIn Jobs or online sites such as Monster and see which types of jobs most appeal to you. 3) Get Reacquainted with LinkedIn.
B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
B2B Lead Generation Blog
JUNE 14, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.