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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Trending Sources

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. When readers come to our blog, where do they take the next step? At the bottom of every blog post, we have a CTA that takes readers to recommended content for further reading.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Write something interesting or compelling about the link you are sharing.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Blogging?

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. A huge name on a standard quality blog post is better than an unknown name on a great quality post. A sales leader I found on LinkedIn is a perfect example.

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Claim Your Custom URL. My URL is [link]. image credit: LinkedIn Training. LinkedIn members can belong to as many as 40 groups.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. 4) LinkedIn.

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Hubspot

Here are some tips to help you write better Instagram captions. 8 Tips for Writing Great Instagram Captions. 1) Write several drafts first. Instead, write a few ideas for captions down, sit on them for a bit, poll coworkers on which one is best, and generally take your time.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

10 Reasons why you should have an active business blog

Biznology

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.

How We Reached $15K in MRR from Our B2B Marketing Blog

bizible

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry.

10 Fresh Ways to Get Better Results From Your Blog Posts

Hubspot

You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. 4) Share your blog post with prospects. Blogging

How to Get More Blog Traffic – Real World Data

Webbiquity

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. Every blogger wants more traffic.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. 4) LinkedIn.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog?

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn.

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.

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B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads?

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). From each of the URLs, we extracted: The article title. The number of external links to that URL.

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. 2) Google URL Shortener. URL Identifier.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2.

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The Complete Guide to Updating and Republishing Outdated Blog Content

Hubspot

So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. That stuff is buried deep in the depths of your blog, and no one is going to see it anyway.

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11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

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How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. LinkedIn. We''ve all been there before.

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LinkedIn Company Page Checklist for B2B Marketing

MLT Creative

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?

The 29 Best Social Media Monitoring Tools

Webbiquity

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Filed under Inside-Out Thinking , Successful Blog |. -->. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure. in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Blog Syndication. Be Part of Successful-Blog! Liz Writes For.

Why You Need a Blog and How to Leverage It Using Social Media

Fathom

More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. The most common response we hear against starting a blog is it will take too much time and what if no one reads it. Write unique social media messages.

What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. LinkedIn.

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Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog.