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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. Three ways to market your business explained.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. © 2015, VerticalResponse Blog.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Small businesses? 93% of marketers use social media for business. The second-most popular tier includes YouTube, blogging and LinkedIn.

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

The biggest reason why this happens is never because anyone’s too busy. ” I was reminded of this all last week when I had the honor of being the moderator for a workshop panel on October first entitled Social Media Marketing Strategies to Grow Your Small Business.

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75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

An educational blog post you’ve written, chock-full of advice. An interesting and related blog post written by a third-party. A summary of donations, funding or a small business grant your company/non-profit may have received recently.

Top Blogging Statistics: 45 Reasons to Blog

Writtent

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Blogging.

6 Easy Ways to Keep Track of Your Competitors

Vertical Response

Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do. Here are 20 online business listings to browse. © 2014, VR Marketing Blog.

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Remember to market to your own influencer network

Biznology

So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. I am sure you’ve been here right with me, especially if you’re a small business, a solopreneur. I really love influencer marketing.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

B2B: Business to Business refers to companies that typically sell to other businesses (rather than to consumers). B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses). SMB : Small Business.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.”

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How to Use Your Blog to Drive Social Sales by Social Media Examiner. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media Explained. Really.

grow - Practical Marketing Solutions

This unique perspective has earned rave reviews from thousands of executives and now I have turned this concept into a book, which I am proud to say is available on Amazon starting today: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers.

Slow and Steady Wins the Social Media Race

Vertical Response

But, while Facebook, Twitter, Instagram and LinkedIn have all proven to be important and useful arrows to have in the marketing quiver, often times businesses will make the mistake of grabbing hold of the latest social media tool and swinging wildly. © 2013, VR Marketing Blog.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Develop a series of how to blog posts 13.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 6 Cheap Ways to Build Small Business Brands. Social Business and Beyond. 31) Seth's Blog.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Then address those concerns on the blog.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. With a target audience of about 2,000, nearly $8 million in new pipeline business was closed.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog.

Enhance Customer Engagement with Online Hangouts

Vertical Response

Advertising, keyword search tools and social media marketing are some of the ways you can attract new readers and prospects to your blog or website, but sometimes it’s best to find them where they hang out. You can also post links to relevant content from your website or blog.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. 6 Cheap Ways to Build Small Business Brands. Social Business and Beyond. 31) Seth's Blog.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. No, not even LinkedIn or Twitter.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

37 Mind Blowing Secrets About Guest Blog Posts. Guest blog posts have an enormous potential to increase your website’s traffic and gain audience from top websites but is there anything you need to know before starting out? YouTube is a global network with billion visitors monthly.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. V3B Blog ). V3B Blog ).

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. 1 ) LinkedIn Pulse. ” — Maximize Social Business.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. StoreYa Blog.

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How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 77% YouTube. 82% LinkedIn. ” LinkedIn – 40%. 83% on LinkedIn. Small Business Success.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?"

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Social media networks and blogs consume nearly 25% of people’s time online. More than 700,000 local businesses have active Pages on Facebook. 80% read blogs.

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Your corporate website needs to become a trap

Biznology

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. LinkedIn forums.

Six ways to create great content in just 15 minutes a day

grow - Practical Marketing Solutions

So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. Spend time thinking through a set of keywords that represent your business and your customer needs. 2) LinkedIn forums.

4 Social Media Marketing Predictions for 2014

Vertical Response

In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. That’s just one of the predictions Sharon Geltner, a marketing teacher and small business counselor at Palm Beach State College , has for the new year.