The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Optinmonster

FEBRUARY 9, 2024

Wondering how to get more blog readers? A blog is an essential tool for marketing your business , especially if you’re just starting out. It’s normal for a new blog to take some time to gain traction. Blogging is one of the best ways to attract new readers and retain an audience, no matter your industry or niche.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. LinkedIn wants companies to fill out their page information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Top Rank Marketing

FEBRUARY 28, 2024

Most B2B brand sites have hundreds of pages. If yours includes a blog, that number could easily be in the thousands. Google Search Console The first steps of a good SEO audit include checking that your site is properly indexed and checking for algorithm-stopping errors. And how sure are you about your answer?

Analysis 95

Analysis SEO Marketing Websites Tools 95

Webbiquity

OCTOBER 4, 2022

Direct: This comes from people either typing in your website URL or clicking a bookmarked link. Referral: Non-paid traffic driven from other websites, anything from blog post backlinks to media mentions, non-paid content syndication sites , partner links, directories, or other sources.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Act-On

SEPTEMBER 26, 2023

These sites have high credibility with search engines. Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. A great strategy for landing these links is pitching related blogs and podcasts.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

MARCH 18, 2020

My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds. WordPress powers 35 percent of all websites, ranging from small personal blogs to huge websites for multinational corporations.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Webbiquity

NOVEMBER 30, 2021

You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. Typically, a single image can only be linked to one URL. It’s been a lot of email, LinkedIn, and word of mouth. Has this sort of thing ever happened to you? Or his t-shirt?

Analytics 265

Analytics Advertising Agencies Tagging Paid Search Agency 265

Top Rank Marketing

JANUARY 22, 2024

This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs. Site Links.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Advertise on sites where your desired audience is and craft strong campaigns. If you sell to other businesses, advertise online through Facebook and LinkedIn. Don’t get too broad with your focus.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ). It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Not so fast!

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Off-site SEO is critical as well. It consists of back linking from high-quality sites. Check out this post on blog frequency. LinkedIn is probably at the top of the list since it’s B2B-focused. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. This is how crappy a job the Twitter URL Linter works on my personal site: “ ERROR: No card found (Card error) ?

Validation 163

Validation Twitter Tools Facebook 163

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

BenchmarkONE

MAY 3, 2019

Are you staring at a blank screen, stumped about the topic of your next blog post? One of the easiest tactics is to repurpose your existing blog content. Outbrain is one example of a network that will place your blog posts in front of people who are reading about other, similar content. You’re not alone.

Content 85

Content Custom Publishing Social Media Blogger 85

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 16, 2017

These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. Enter any URL and create a trackable shortened link. 2) Google URL Shortener.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Website URL. Executive Summary: Best Times To Post On LinkedIn In 2022. Read on for a full report.

Linkedin 52

Linkedin Analysis Research Best Practices 52

sagefrog

NOVEMBER 21, 2023

Yes, copywriters are often given specific research-based keywords to implement throughout a blog post or webpage. No click here or learn more, and never use the URL. While it can quickly become a complex and technical practice, the more holistic approach to SEO implementation through organic copywriting is often an afterthought.

Copywriting 52

Copywriting SEO SERP Click Rate 52

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. Unique site visitors. Pageviews refer to the number of times each page on your site is viewed.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Lead generation. Login Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Webbiquity

JULY 28, 2020

A quick note on the ranking methodology: These 16 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. There’s no app or software download required, and you can select your own personalized URL. Those scores were then combined to produce an overall rank.

Enterprise Management 322

Enterprise Management Work Management Marketing Management Video Marketing 322