Remove sites

Customer Experience Matrix

article thumbnail

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);

article thumbnail

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Other partners will be added over time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. So marketing automation vendors are understandably eager to support it in their systems. Results are summarized in the table below.

article thumbnail

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. LeadSpace does build lead scores, something its Web site doesn’t reflect. since they’re clearly in a different business. Here’s what I found.

article thumbnail

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. They also have simple finances and simple Web sites. The Web site builder is much more robust. This is a reasonable set of features for a small business system. -

article thumbnail

Real Examples of Social Media ROI

Customer Experience Matrix

Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 Here’s what I found.

article thumbnail

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. CRM vendor RightNow offers something similar under the label of Cloud Links. -