sites 
Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.
Chris Koch
JUNE 26, 2009
I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.
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Chris Koch
OCTOBER 30, 2009
However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Another surprise was that the big shots use all of the different social media tools pretty evenly. Use Social Media to Drive Peer Connections.
Chris Koch
JULY 10, 2009
in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer.
Chris Koch
NOVEMBER 20, 2009
For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Search is becoming increasingly dominant in the buying process. By October, the percentages were 70 and 79, respectively.
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