[Blog, Linkedin] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    LinkedIn is tailored for the wealthy professional. Using Newswhip , a new social media monitoring platform, I was able to analyze the top-performing links since September 1 across four major social networks: Facebook, Twitter, LinkedIn, and Pinterest. Has LinkedIn become the best place for thought leadership? LinkedIn: The true home for thought leadership? This level of engagement puts LinkedIn well below Facebook and somewhat behind Twitter and Pinterest.
    [Blog, Linkedin] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Take note of any of the following items and copy down the specific URL for future reference: Do they have a blog? Do they have several hundred blog posts or a small handful? What other sites are linking back to your competitor's site, but not yours? Who is referring traffic to your competitor's site? To determine if a new social media platform is worth your time, check your competitor's engagement rates on those sites. LinkedIn.
    [Blog, Linkedin] Blog2Social makes bloggers a marketing one-man band
    I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). With the newest version, you can set up your blog posts to post recurrently, each network according to what etiquette allows (for example, I think one should only post to Medium, Tumblr, and Instagram once but posting to Twitter, Facebook, and Google+ is a lot more permissive.
    [Blog, Linkedin] 6 Underrated Elements of Successful B2B Social Media Strategies
    While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well. B2B Online Marketing Blog Social Media StrategiesThere is a misconception that B2B social media strategy is easy to develop and implement.
    [Blog, Linkedin] Influencer Marketing: How to Nail Your Influencer Engagement
    This could be paying for them to guest blog on your site, host a webinar or give a speech at your event. ” Jason Miller , Global Content Marketing, LinkedIn. 4) CONTENT GENERATION – design a modular approach of high value content such as eBooks, blog posts, tweets, motion videos or infographics. Getting influencer marketing right all lies on nailing your influencer engagement.
    [Blog, Linkedin] Meet more new clients with these 8 tactics
    Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings. Even looking at job descriptions on a site like indeed.com can give you useful insight into the responsibilities, challenges, and priorities your prospects are facing.
    [Blog, Linkedin] Do I need JavaScript tags in my website
    Categorically, the answer is yes — you should add them to your site if you want to do a retargeting use case. I encourage you to ask questions and share the knowledge over on LinkedIn. The post Do I need JavaScript tags in my website appeared first on ListenLoop's Marketing Blog. New video coming, we are going to cover a question that comes up every now and again, and it is do I need JavaScript tags in order to work with ListenLoop?
    [Blog, Linkedin] What is The Difference Between Retargeting and Account Based Advertising
    And so that presents a potential challenge because if you have people over here from one of your target companies and they haven’t been to your site then you are not going to be able to retarget them and that is a problem. And this is then matched against another table provide by people like Facebook, LinkedIn, and LiveRamp. Use something like the Facebook create an audience or LinkedIn create an audience.
    [Blog, Linkedin] What is Ad Personalization? [Video]
    After using tokens for several years, which allows you to change text on the fly, we found that graphics perform better at grabbing attention at ad-supported publisher sites, like cnn.com. If you have any questions or feedback, I encourage you to leave a comment below, and as always, share the knowledge on LinkedIn. Video] appeared first on ListenLoop's Marketing Blog. A user recently asked, what is ad personalization?
    [Blog, Linkedin] Marketing Strategies for Technology Companies
    Every tech firm needs to develop a broad range of content, including blog posts, articles, white papers, case studies, eBooks, guides, infographics, videos, and more. Many B2B technology decision-makers use LinkedIn as a primary social media platform. Publish new content at least weekly, including blogs. Research how often your competition posts new blogs and what topics they cover. By sharing your content, you can enhance link building and your site’s SEO.
    [Blog, Linkedin] Best Practices for Technology Marketing
    Facilitate the inbound sales cycle by driving visitors to your site so you can turn them into leads and then convert them to customers. Examples include white papers, eBooks, case studies, blogs, social media posts, infographics, and video. According to the LinkedIn Technology Marketing Community, the top three content marketing tactics include blogs (65%), social media (64%), and case studies (64%). Leverage LinkedIn for sharing business content.
    [Blog, Linkedin] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. B2B Online Marketing Blog Search Engine Optimization
    [Blog, Linkedin] Ann Handley in the Spotlight
    That’s why we have started our blog series, The Human Touch Spotlight. And you probably have, too, either through ClickZ , one of the first sources of digital marketing news and commentary, her excellent MarketingProfs site, a Master’s Class in B2B marketing, or you’ve read her Wall Street Journal best-seller, Everybody Writes. You posted something on LinkedIn recently that talked about the value of rewarding productivity, t business.
    [Blog, Linkedin] How to Measure Social Selling to Improve ROI
    In simple terms, social selling involves using social networking sites to identify the right prospects and connect with them, establish trust, and nurture these relationships to achieve better sales performance. In this blog, we will take a look at three ways that businesses can measure social selling to get the most from it. On LinkedIn for example, which is the most popular social selling platform, this can be done through the ‘Get Introduced’ feature.
    [Blog, Linkedin] Five Brand Building Tips for B2B Businesses
    Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Publishing a series of blog posts around interviews of industry experts and influencers.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Blog, Linkedin] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking.
    [Blog, Linkedin] Top 5 Marketing Planning Tips for 2018
    The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Content marketing is a process that exposes your firm’s expertise to a wide audience — by blogging (on your own site and on others’ sites), writing articles and books, conducting webinars, speaking at events, investing in search engine optimization and more.
    [Blog, Linkedin] Top Five Content Marketing Strategies for Technology Companies
    Blogs are an excellent way to attract visitors to your website and brand, and you can customize them to any stage in the buyer’s journey. At the top of the funnel, a blog should focus on the customer, be engaging, and educational. At the bottom of the funnel, a blog post should help readers understand more specifically how your product solves their problem better than anyone else’s product.
    [Blog, Linkedin] Why CMOs Should Engage With Niche Bloggers
    Networking is About More than a LinkedIn Profile. A friend of mine pulled out his phone and bragged about his 20,000 LinkedIn connections. When I talk about getting out from behind the trenches, LinkedIn doesn’t count. But CMOs need to do more than create a popular post on LinkedIn – although hats off to those that get the job done in this arena, especially if you’re working with a B2B brand. The people that run micro-blogs are mavericks.
    [Blog, Linkedin] 4 Tools to Make You a Content Curating Master
    I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Feedly enables me to subscribe to websites and blogs via RSS. As I find interesting sites, I’ll grab the URL and add it to Feedly. I subscribe to over 200 sites, so I organize them into categorized folders: Content Marketing , Social Media , SEO , etc.
    [Blog, Linkedin] Personalizing for Alternative Audiences
    Use Get Smart Content’s Goals and Actions, for instance, to flag visitors who click social sharing links or submit comments on your blog entries and press releases. Combine that with other behavioral conditions like total site visits, frequency of visits to your blog, or referrer attributes that suggest direct navigation, and you can focus on a narrow set of your biggest fans. We’re thrilled to feature a post written by our very own Adam Goldberg.
    [Blog, Linkedin] Personalizing for Alternative Audiences
    Use Get Smart Content’s Goals and Actions, for instance, to flag visitors who click social sharing links or submit comments on your blog entries and press releases. Combine that with other behavioral conditions like total site visits, frequency of visits to your blog, or referrer attributes that suggest direct navigation, and you can focus on a narrow set of your biggest fans. We’re thrilled to feature a post written by our very own Adam Goldberg.
    [Blog, Linkedin] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    In this blog, I’ll outline three ways to help you choose the right social networks for your business. . Facebook remains the most-used social media site by Americans 12 and up. LinkedIn. LinkedIn has 106 million monthly active users. LinkedIn. adults) use LinkedIn LinkedIn. 18% of LinkedIn users log on daily. 92% of B2B marketers leverage LinkedIn over all other social platforms.
    [Blog, Linkedin] Marketing Minds: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. SEO helped me to grow the site to 15,000 monthly readers. After seeing the site’s success, my friends started asking for help with SEO, which led to the founding of an SEO agency. I encourage you to follow him on LinkedIn and his company blog.
    [Blog, Linkedin] Make your tweets beautiful with the help of the Twitter Cards Validator Tool
    I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page. This is how crappy a job the Twitter URL Linter works on my personal site: “ ERROR: No card found (Card error) ?”
    [Blog, Linkedin] Best Practices for Digital Marketing for Technology Companies
    Reach out with blog posts and answers to frequently asked questions to ensure they know how to work the technology properly. Utilize LinkedIn , because it is one of the most prevalent sites for sharing business content, according to DemandGenReport. Also, according to Content Marketing Institute/MarketingProfs, LinkedIn is the top platform for B2B content marketing. Do not create Flash websites or long videos/blog posts.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Blog, Linkedin] The Future of Social Media Is Here: These Are the Trends You Need to Know
    In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. That probably includes Facebook, Twitter, and Linkedin, but it’s now expanded to new networks like SnapChat, Reddit, YouTube, WhatsApp, and more. A modern social media marketing strategy doesn’t try to drive people out of these sites, they turn these sites into a conversion funnel in and of themselves. It’s time we talked about how you’re using social media. That’s right, this is an intervention.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Blog, Linkedin] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. This move will be sure to make publishers happy -- especially considering 66% of Facebook users get their news from the site. 8) LinkedIn launches native video.
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Blog, Linkedin] 20 Signup Form Optimization Techniques for More Sales Leads
    When creating signup forms, be it for your landing page, homepage, or blog posts, keep in mind that the primary purpose of this offer is to provide value to your sales prospects. If your offering is a subscription for blog updates, you might require two form fields (name and email address). Check out how travel site, Hipmunk , uses an opt-in box for their email newsletter: Pick the Right Fields. Blog Conversion Optimization Inbound Marketing Lead-Generation Signup Form
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Blog, Linkedin] How LinkedIn Sales Navigator Can Generate Qualified Leads
    Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This means users can quickly connect with prospects when any activity shows up, such as publishing a new blog posts or being mentioned in a press release.
    [Blog, Linkedin] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. In another example, a buyer will visit a web page and read a blog.
    [Blog, Linkedin] Outbound vs. Inbound Marketing? What You Should Know
    They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. The important types of content for B2B marketers to produce are: Blogs on your website. According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. LinkedIn posts. LinkedIn is the top social media site for B2B lead generation.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Blog, Linkedin] Is Programmatic Display Good for B2B advertisers?
    Using data, software and logic, programmatic display ad placement can take place at certain times of the day on specific sites, when the target audience is online. Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar. By using programmatic advertising in a members-only environment such as LinkedIn, marketers are protected from bots and various other ad fraud methods.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Blog, Linkedin] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    The research is based on an analysis of 10 million articles shared on LinkedIn. The two word phrases starting headlines that gained the most LinkedIn shares on average were as follows (x represents a number). The dominance of ‘how to’ and list posts was no surprise: I see this pattern with many B2B sites. For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Blog, Linkedin] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    A page that’s deep and abandoned in your website may very well be the most important page on your site. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Link Your Site Together with Optimized Navigation. Knit Your Site Together with Internal Textual Links. Stitching Your Site Together is Easy so Start Right Now. Google handles every internet page separately.
    [Blog, Linkedin] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Blog, Linkedin] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. If you do your research well, the blogs on which you post are already attracting the audience you hunger for. When you include a link back to your site in an article you publish on a high authority blog, Google notices.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Blog, Linkedin] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    That kind of personalized experience is something no blog post can offer. . . Dryrun is developing an interactive quiz model to engage users on-site and via selected social channels. But now is a great opportunity to subscribe the SnapApp blog. . This is actually a very timely question as I am just about to launch an interactive calculator on one of my sites ( Bulkly ). Linkedin has been a primary focus with thousands of insurance agents connected to us.
  • VIDYARD  |  THURSDAY, JULY 6, 2017
    [Blog, Linkedin] Best Practices for Prospecting with Video
    Let’s say I’m prospecting Karen Smith at GE, and I go onto Karen’s LinkedIn profile and I record a quick video of myself in the corner scrolling through her LinkedIn profile. ” That can be a great way to visually get Karen to click, because when she sees her own LinkedIn profile she’s going to be curious. Personal video messages are a great way to stand out and to boost response rates when prospecting new customers.
    [Blog, Linkedin] Learn How To Use Quora Ads for B2B User Acquisition
    So in that case, we put put their pixel on our site and we can set the conversion that we want to optimize for. We’re having like a suppression list, it’s kind of like site block when we have retargeting display campaigns that is something we have to be mindful of. Let’s say, on the right hand of this spectrum, targeting business users — LinkedIn targeting parameters and sponsored update ad network — seems to be very squarely on targeting business users.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Blog, Linkedin] Slow and steady content-creation wins the Google Search race
    Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. What content to blog for Google search success.
    [Blog, Linkedin] How to Qualify Opportunities with Lead Scoring
    Blogs? On the other hand, a lead that has opened an email and browsed your site may be ready in a few months if nurtured properly. LinkedIn click. Blog click. Revenue Generation Blog B2B Lead Scoring lead score Lead Scoring Lead Scoring CriteriaAll businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Blog, Linkedin] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), Look for partners that offer you control, as the publisher, with header bidding and wrappers, run of site and who ultimately can reach your target audience.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Blog, Linkedin] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Unlike Wikipedia’s restriction on creating and editing your own Wikipedia entry , Google welcomes all of us to contribute to all the links, text, content, videos, images, graphics, copy, tweets, posts, site updates, mobile-friendliness, and site-speediness that make up the entirely of your reputation online, according to Alphabet’s Google Search Engine.
  • VIDYARD  |  THURSDAY, JUNE 15, 2017
    [Blog, Linkedin] 3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram
    Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. I’m going to go out on a limb here and say that one of your main goals is likely to drive traffic back to your site. Blog Marketing Communications Small Business MarketingWould you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Blog, Linkedin] How to Maximize Your Inbound Strategy
    Well, I really enjoyed a recent Gartner blog post that begins the conversation by asking whether the marketer wants to focus on marketing content or content marketing. For our conversation, we’re focusing on content marketing: creating content such as eBooks, videos, blog posts, infographics, quizzes, and other interactive that speak specifically to your ideal buyer, who you previously identified in your buyer personas. Marketers are pressed for time.
    [Blog, Linkedin] How to Assess the Relevancy of 3rd Party Intent Data
    The latest Demand Unit Waterfall has added two new stages—target demand and active demand—aimed at identifying target buyers before they have raised their hand or self-identified on your site. According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. Software developers go to sites by TechTarget (i.e.
  • BIZNOLOGY  |  TUESDAY, MAY 30, 2017
    [Blog, Linkedin] The salesmanship of influencer marketing
    From a thousand seats to ten-thousand, from one site of ten-thousand seats to ten sites, to a hundred. Are you going to dance the light fantastic amongst your connections of LinkedIn ? Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.
    [Blog, Linkedin] 10 B2B Marketing Presentations to Favorite on Slideshare
    As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well. B2B Online Marketing Blog Demand Generation Social Media Strategies
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Blog, Linkedin] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers. Plus 79 percent of B2B marketers report that LinkedIn is an effective source for generating B2B leads. Is it bad for your LinkedIn reputation? Engage editors of key sites.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Blog, Linkedin] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    LinkedIn goes even further with products such as Sponsored Updates, Sponsored Content, InMail, and now Account Targeting. They wrote a custom blog post about how their solution would work with AWS’ Lambda platform, then bought a Facebook ad, targeting everyone who worked at AWS. If you confine your advertising to sites that are in your industry, you may be missing a lot of opportunities to reach key contacts.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Blog, Linkedin] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To find freelancers, we recommend: Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you're looking for. Every marketer faces different challenges.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Blog, Linkedin] The History of Spam in Marketing
    Often, spam is advertising sent repeatedly for the same site. The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. In essence, they are replicating a site without permission and doing so for their own benefit. Thanking a new connection on LinkedIn for connecting.
    [Blog, Linkedin] Effective Marketing Strategies for B2B Companies
    Your content plan may include whitepapers, blog posts, SlideShares, case studies, videos, and guides. If you are well established on social media sites and update them frequently with relevant content, you are going to build your search engine optimization efforts and rank better on Google as well. LinkedIn is the best platform for B2B marketing, but buyers are everywhere, so you must be as well. Don’t focus on just one social media site.
    [Blog, Linkedin] 1 Awesome Way To Create Great Content
    But this blog will cover one incredibly productive content source that will not only help you provide value to your audience, and hit your objectives by publishing at the pace you need but will help shine a spotlight on content internally at your organization. Why Create A Guest Blogging Program? If you have 1,000 employees and you are able to get even 1% of them (10 people) to blog for you, you’re already ahead of the game (vs. Launch Your Guest Blogging Program.
    [Blog, Linkedin] 5 Ways To Make Your Social Media Shine at Your Next Event
    Have an on-site support team you can call on if it’s an issue that needs to be handled in-person. Marketo & LinkedIn Livestream at the show. The post 5 Ways To Make Your Social Media Shine at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Social media is invaluable when it comes to driving conversations and awareness around your event.
    [Blog, Linkedin] How To Get Started With Quora Ads
    In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Furthermore, you can always redirect users to your site in your answer to read a more detailed description.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Blog, Linkedin] Chalk Talks: Generate More Leads with Video
    First and foremost is using video across your site to drive better SEO results. The secondary is social and using video on your Facebook, Twitter, and social channels to get the eyeballs, get people leaning in, and then to convert them back onto your site, where you can identify and work them through the cycles, and finally, is using video as part of your outbound sales methodology. Are they connecting with people on LinkedIn to prospect and see if they’re interested in?
    [Blog, Linkedin] Keys to an Effective Social Media Marketing Strategy
    On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting with their followers, posting relevant content for them, and getting them started in the buying cycle, which can eventually lead to conversions and leads. More than 56% of online adults utilize more than one social media site, while at least 61% of companies that invest a minimum of six hours a week into social media marketing experience a higher search engine ranking.
    [Blog, Linkedin] 8 Core Benefits of B2B Content Marketing
    An effective B2B content marketing strategy will entice prospects and customers to click into your site without a sales pitch being the driving force. Most B2B products and services provide a solution to a very specific need – therefore, pages of content that are being visited on the site are likely being seen by a targeted and qualified audience. Yes, any qualified traffic being sent to the site is great for visibility and brand awareness.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Blog, Linkedin] The 28 Best Miscellaneous Online Tools for Marketers
    These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. A platform that combines commenting (on WordPress, Tumblr or Squarespace blogs) with native advertising. Log into any site with a single click. Sample review: “Set up monitoring on your blog using pingdom.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Blog, Linkedin] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. On LinkedIn, we could find potential buyers by looking at people's group affiliations (i.e., This is another important set of social intent data that will tell you what topics your leads are researching -- even if they aren't actively performing the research directly on your site. As marketers, capturing buyer attention is everything.
    [Blog, Linkedin] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    They are more active in their local business communities, often speaking at business functions and blogging. These individuals tend to write frequently, including blog posts, articles and monthly columns. You can use this site as a platform to promote your books and public speaking. A blog platform. Every expert should be blogging. A blog is an essential tool if you want to spread your wisdom quickly and widely. Blogging. Get set to blog.
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Blog, Linkedin] Social Media and Brand Awareness
    We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness. Facebook, Twitter, and Instagram are some of the most active social media sites. However, LinkedIn Groups can be extremely effective for B2B social media marketing, as well as a YouTube channel. Sure, there are paid advertising options for most social media sites.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Blog, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. Doing so would be the proverbial “tiny sip through a fire hose,” which is (1) too long for a blog post and (b) most likely not helpful to readers who are ramping up on SEO. This includes backlinks from reputable external sites (e.g.,
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Blog, Linkedin] Social Media Copywriting: How to Compose Text for 5 Different Channels
    That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. 3) LinkedIn. LinkedIn has become an interesting content distribution channel.
    [Blog, Linkedin] The 12 Best Special-Purpose Business Software Tools
    ” — StoreYa Blog. Showcase reviews: StoreYa Blog. A plagiarism checking and copyright protection that helps assure any content submitted to yuor site is original, and proactively scan the web to identify any instances of other sites making unauthorized use of your content. Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. Business cards can be connected directly with LinkedIn profiles. B2B PR Sense Blog. StoreYa Blog.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Blog, Linkedin] Use These 8 Sources to Learn Everything About Your Target Accounts
    What people share on sites like Twitter and LinkedIn is timely, relevant, and personal. Blog posts. As more and more senior executives are blogging, either on the company site or across other forums, more and more juicy information is created for use in Account-Based Everything strategies. Seeing what blog posts, articles, and eBooks a prospect reads can tell you what they’re currently interested in. Magnum P.I.,
    [Blog, Linkedin] Online Marketing Strategies of Successful Companies
    They probably also have a LinkedIn company page, Instagram account, a YouTube channel, and maybe even a Pinterest site. Make sure you follow the best practices for each site, like using multiple hashtags on Instagram and responding to your followers’ tweets to you, and you will be setting yourself up for success. Successful content marketing strategies incorporate blog posts, videos, pictures, SlideShares, and other types of content that offer value to their audiences.
    [Blog, Linkedin] The Eight Best Online Tools for Sales Professionals
    ” — StoreYa Blog. Showcase reviews: StoreYa Blog. Helpful for both marketing and sales teams, Whoisvisiting uses reverse IP lookup from several sources to identify visitors to your site; get the company name, contact details, website and other key information. The Personal Assistant updates any out-of-date or missing information using details from Facebook, LinkedIn, and the White Pages.” StoreYa Blog.
    [Blog, Linkedin] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    ” Similar to the last question, this helps define social media and third party site focus, which in turn impacts link acquisition and referral traffic. ” The answers to this question can lead to LinkedIn exploration for industry groups, organizations, and important publishing websites; in turn generating link building and social media opportunities. B2B Online Marketing Blog Demand Generation Search Engine Optimization
  • ACT-ON  |  TUESDAY, MAY 2, 2017
    [Blog, Linkedin] SEO Experts You Should Be Following in 2017
    I recommend that you initially just check out their blogs and not yet sign up for anything, including their email newsletters. Moz founder Rand Fishkin generally hosts this video blog series that is often imitated, never duplicated. For additional reading, check out their Moz blog and their YouMoz community blog , and take the time to view the comments on the posts (there is usually a gem or two in there from some smart people). Wordstream Blog. AimClear Blog.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Blog, Linkedin] 58 Best Marketing Tools to Build Your Strategy in 2017
    Whether it's social images, logos, blog posts, or ebooks -- the options and tools are endless. Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Linkedin. As marketers, you've probably used forms -- whether on your site or in a survey -- more than a few times. LinkedIn. Linkedin. WIth its visual heatmap tools, you can u nderstand what users want, care about, and interact with on your site.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Blog, Linkedin] Why I told a client to quit blogging: finding your “One Thing”
    Is it blogging? However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. Not only did his site visitors love the transcript option, Google loved his transcripts, too.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Blog, Linkedin] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Use this tool to search the content of major competitors’ sites and discover who is sharing their content.
    [Blog, Linkedin] The 10 Best Customer Service and Customer Engagement Platforms
    Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Linkedin] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. 4) LinkedIn.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog, Linkedin] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords. outreach emails to sites linking to similar content.
    [Blog, Linkedin] SharpSpring Onboarding Part 4: Tracking Your Performance
    Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site , (b) send the right content to the right audiences, and (c) implement the best automation strategies for your business. Whether it’s a $3 million Super Bowl ad, a trade show where you networked with new leads, or a Facebook post about a special new offer on a product, there are a variety of ways to get people to visit your site. Company Blog
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog, Linkedin] 24 Growth Hacks to Try Today
    Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. 1) Repurpose blog content. Blog posts can stand to benefit from more than just edits. That’s where your blogs come in. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Then, compile their responses into a blog post.
    [Blog, Linkedin] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report). They go beyond the surface-level company site and the About section on LinkedIn. “How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question.
    [Blog, Linkedin] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Provided feedback on their outline based on what our sales audience is interested in (based on previous campaigns and blog performance). We leaned into speakers a lot and asked them to promote the event to their email list and on their blogs and social profiles.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Blog, Linkedin] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Blog, Linkedin] Is It Time to Drop the Blog?
    I started blogging in 2001, when Xanga was still a thing. My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake. I’ve guest posted on Patheos a few times, but I don’t currently have a personal blog. Blogging isn’t dead, but it has changed significantly in the last few years. Social Media Is Blogging….
    [Blog, Linkedin] The Beginner's Guide to Conversion Rate Optimization (CRO)
    In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 1) Create text-based CTAs within blog posts. 2) Include lead flows on your blog. Another test you should consider is including lead flows on your blog.
    [Blog, Linkedin] 6 New LinkedIn Features You May Have Missed
    If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide.
    [Blog, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. On-site optimization—The foundation of your B2B SEO strategy. The first element is a blog. A blog is crucial because it contains content that can be created easily and often. Blog posts are also going to be the main driver of traffic for your website and the main source for additional future traffic. Use each topic as a separate blog post.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Blog, Linkedin] How to build a killer content team
    Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Customized SEO copywriting trainings typically have a site audit and consultation component. Do you want to crank up your content success to a Spinal Tap 11?
    [Blog, Linkedin] 5 Website Best Practices that Produce More Leads and Faster Growth
    So what sets a business-building website (we call these “high-performance” sites) from a descriptive website? Displays offers throughout the site. To learn more about content marketing and how to apply this website best practice to your site, check out the free Content Marketing Guide for Professional Services Firms. At its most fundamental level, search engine optimization comprises two components: On-site optimization. Off-site optimization.
    [Blog, Linkedin] What Is B2B Social Media Marketing?
    While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. LinkedIn.
    [Blog, Linkedin] How Content Automation Boosts Social Media Marketing
    If you’re struggling to build a brand presence and drive traffic to your site from social, you need an effective content calendar with diversified posts. They think that blog posts are sufficient to educate their audience, and they usually don’t have enough time to write longer educational articles. Who says that blog posts are the only educational content out there? Company Blog Content Marketing Automation Social Media
    [Blog, Linkedin] 5 Simple Tips to Avoid Wasting Your Work Day
    Isn’t it funny how easily a little research for a blog or report can morph into an hour-long Wikipedia binge? Or how you can start off reading some articles for inspiration, then click through to an unrelated article on the same site (“this’ll just take 2 minutes”)… only to regain consciousness 45 minutes later grinning maniacally at that video of the guy being interviewed as his kids invade his office — which you’ve already watched maybe 50 times.
    [Blog, Linkedin] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Tumblr hosts more than 330 million blogs.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. 70% of marketers say that interactive content is effective at converting site visitors. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. . I mean, over 2 million blog posts are published.
    [Blog, Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Use Leadboxes from Leadpages in author bylines used on your site. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Establish a riveting blog that ends in an opt-in request. Post limited content on your site; offer upgrades upon subscription.
    [Blog, Linkedin] The 17 Best Photo Editing Tools
    Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. StoreYa Blog.
    [Blog, Linkedin] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    Sometimes I find myself looking at my Google Analytics, breaking it up by conversion events across different marketing channels — my LinkedIn ads, my Facebook ads, my ListenLoop ads — all these different things. In fact, we were using one site where our cost for conversion was super low and we were getting tons of conversions. This particular site doesn’t have a lot of controls like Google, CPC. And then, we ended up focusing most of our money in different sites.
    [Blog, Linkedin] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. Another viable option would be to visit question sites such as Quora or popular blogs in one’s area of expertise such as GetResponse for email marketing, or Moz for SEO, and see which questions come up most. And on LinkedIn, where your target audience is… 1 share?
    [Blog, Linkedin] How To Measure Your Employee Advocacy Program’s Success
    Links to long-form content, however, are more appropriate to LinkedIn, and Facebook followers. However, unless you are selling straight from Facebook or any other social network, then you should never forget to track the people who click to your site. For Facebook, you can easily follow the number of individuals who clicked to your site by going to the “Insights” section. Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand.
    [Blog, Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., Then, imagine that every single day, you get an email from some start-up saying, “Hey, will you promote our site, our product, etc., The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion.
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