Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This could be from a keyword search , a link from an external site or a link in an email.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!).
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Search Engine Land.
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
DECEMBER 2, 2013
Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. He hasn’t blogged since March 14.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
6 New LinkedIn Features You May Have Missed
APRIL 6, 2017
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. However, LinkedIn members aren’t actually spending much time on the site.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. These often get thousands of views and also allow for embedding in blog posts.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Here are a few concrete steps for using WPO principles to adapt to and counteract declining search traffic.
7 Tips to Supercharge Your Content on LinkedIn Pulse
JUNE 16, 2016
It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Remember the days of 300-word blog posts?
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? It really is that easy, but it requires searching for each page, one at a time.
Would you erase yourself from Google search results?
grow - Practical Marketing Solutions
JULY 29, 2014
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. LinkedIn blogging — An important source of business content or more Content Shock? The post Would you erase yourself from Google search results?
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
Here are 10 proven ways to generate more leads from your blog. Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn.
Has LinkedIn jumped the shark?
MAY 1, 2013
It wasn''t so long ago that LinkedIn was an important part of my day. I believe that LinkedIn has jumped the shark. People with 100k+ contacts, "LIONs" (LinkedIn Open Networker) that are nothing more than hoarders of contacts that have 0 meaning to them.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).
Linkedin for B2B Marketing
MI6 Marketing Agency
MARCH 11, 2011
Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. May I just say how much I despise Search on LI? I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Amen re need better search.
5 Really Good Reasons LinkedIn Bought SlideShare
It's All About Revenue
MAY 3, 2012
LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. Disclaimer: LinkedIn is an Eloqua customer.
8 Blog SEO Tips for Top Search Results
Writing on the Web
MARCH 7, 2011
What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. When I first started blogging in 2004, I did it intuitively.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Don’t think corporate blogs are immune from this advice.
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google.
Lead Generation: 5 tips to generate leads faster on LinkedIn
B2B Lead Generation Blog
APRIL 1, 2013
Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Content could be anything from a link to a newspaper article, to a blog post. It enables you to search people by: Past and current employers. Be proactive with blogging.
How Much Emphasis Should B2B Marketers Put in Yahoo Search?
FEBRUARY 27, 2014
Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. Yahoo search percentages for B2B websites we manage. Yahoo organic search was actually down 40% year over year from January 2012.
What to Know about the Latest Changes to LinkedIn Groups
DECEMBER 3, 2015
If you’ve checked your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. What’s a LinkedIn Group and Why Do I Care? On LinkedIn, you can join up to 100 groups.
How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
DECEMBER 10, 2015
If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) B2B LinkedIn
Are LinkedIn Endorsements Too Easy?
B2B Marketing Traction
NOVEMBER 16, 2012
LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. I’ve been doing Search Engine Optimization (SEO) since 1998.
The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.
A Beginner's Guide to Publishing on LinkedIn
MAY 7, 2015
Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. However, keep your long-form posts appropriate for the LinkedIn audience.
A Practical Checklist for LinkedIn Implementation
B2B Marketing Traction
APRIL 29, 2013
Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn marketing
LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
Sales Prospecting Perspectives
JULY 25, 2013
This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. The Marriage Between LinkedIn and SalesLoft.
5 Ways to Use LinkedIn for B2B Marketing
MAY 8, 2015
While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Joined LinkedIn groups.