26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Trending Sources

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Remember the days of 300-word blog posts?

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Search Engine Land.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. LinkedInners : Apparently LinkedIn is a thing. I think you should start with Medium and Linkedin.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. He hasn’t blogged since March 14.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. These often get thousands of views and also allow for embedding in blog posts.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? It really is that easy, but it requires searching for each page, one at a time.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Here are a few concrete steps for using WPO principles to adapt to and counteract declining search traffic.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. Saving searches of target prospects and using LinkedIn as a CRM.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

6 New LinkedIn Features You May Have Missed

Hubspot

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. However, LinkedIn members aren’t actually spending much time on the site.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. Disclaimer: LinkedIn is an Eloqua customer.

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Many B2B marketers use LinkedIn as part of their content marketing strategy. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? According to LinkedIn, if you post a status update every weekday during a month, you’ll reach 60 percent of your target audience. LinkedIn updates allow you to write a quick comment on what you’re sharing. Use LinkedIn Pulse to harness greater results. Use LinkedIn groups for greater impact.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Content could be anything from a link to a newspaper article, to a blog post. It enables you to search people by: Past and current employers. Be proactive with blogging.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Don’t think corporate blogs are immune from this advice.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. I’ve been doing Search Engine Optimization (SEO) since 1998.

8 Blog SEO Tips for Top Search Results

Writing on the Web

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. When I first started blogging in 2004, I did it intuitively.

A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn marketing

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google.

How Will the Recent LinkedIn Group Changes Impact B2B Marketing?

Hubspot

If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) B2B LinkedIn

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

KoMarketing Associates

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. Yahoo search percentages for B2B websites we manage. Yahoo organic search was actually down 40% year over year from January 2012.

A Beginner's Guide to Publishing on LinkedIn

Hubspot

Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. However, keep your long-form posts appropriate for the LinkedIn audience.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

3 Steps To A Better LinkedIn Photo

Marketing Insider Group

If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.