markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The AI tool landscape is unstable, with new capabilities and platforms launching daily.

Marketing AI 108

Marketing AI Training Generation Budget Programs 108

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). suggest which tools to use. This requires a lot of handoffs, moving pieces, tools, etc. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Transparency can be as simple as offering an online product comparison tool.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release also links back to the company’s LinkedIn and Twitter accounts.

PR 100

PR Social Media Media Blogger 100

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Unmoderated groups morphed into spammy blog feeds with real discussions being buried.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

JUNE 14, 2016

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Showcase reviews: Blogging Wizard.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MARCH 5, 2019

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. Instead of relying on multiple resources, contracts, managing multiple online tools WorkOutLoud has one platform that offers what the community owner needs. The Lessons. Previous Posts in This Series.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Champion Communications

AUGUST 31, 2021

According to the 2021 LinkedIn State of Sales Report , 45% of UK buyers want to make purchase decisions remotely. Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. Proactivity and aligning with PR efforts ensure success .

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Top Rank Marketing

OCTOBER 20, 2023

They embrace a hub-and-spoke model, with original studies at the center, branching out into thought leadership articles, social media, region-specific content, PR pitches, and more. Their LinkedIn newsletter further demonstrates the power of delivering value to readers.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. blogs, microblogging sites, social networks, etc.). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have written about how to pitch blogs, such as B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Which club to choose from the bag.

Planning 186

Planning PR Cold Calling Webcast 186

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). You may need to think about allocating more of your marketing budget towards brand awareness channels (such as social media, PR, etc). . Our Services. . See Our Work. . Who We Are. . Resources. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98