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Why ZoomInfo is Acquiring Clickagy

Zoominfo

There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. The Leader in Buyer Intent.

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A Guide to B2B Blogging Success [Infographic]

Zoominfo

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. Check out the infographic below to learn everything there is to know about B2B blogging.

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33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

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5 Successful Lead Generation Strategies

Zoominfo

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Does your team have the process down? [link] — ZoomInfo (@ZoomInfo) January 12, 2021.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Source: ZoomInfo. By linking those steps together, “customers feel like a part of our company.” — Henry Schuck, CEO, ZoomInfo. Source: ZoomInfo.

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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Contact ZoomInfo today for more information! The Marketer’s Guide to B2B Blogging Success [Infographic]. Key Takeaways About B2B Database Marketing.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. How To Identify Customer Pain Points.