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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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How to Do a Webinar with HubSpot and Zoom

SmartBug Media

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

If you’re interested in a deeper dive, here’s a great webinar hosted by SEMrush discussing how companies are getting results from SEO and PR integration. At the same time, your PR output and earned media (guest blogging on other sites, press mentions, etc) will drive traffic back to your website where leads are most likely to convert.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

Every month or so, we host a webinar. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

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The 3 P’s of Creating and Delivering Stand Out B2B Webinars

Launch Marketing

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

A Bit About Link Tracking. Link tracking is exactly what it sounds like—the ability to track link engagement. Link tracking opens the door to new ways of analyzing your lead activity and campaign performance. Admittedly, link tracking is nothing new, and a lot of businesses use it already.