Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful. Link rot.

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? Create a link-building plan.

Trending Sources

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. Today, only real links meant for humans will move the needle, both in search and in marketing.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Frequency of blog posts.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

Contently

To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking. If visitors get enough value out of your site to click on other links, your bounce rate will drop significantly.

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15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Blog Networks Many webmasters were using blog networks as a way to achieve high rankings in the search engines. A blog network is a system that people pay to be a part of. Once an individual is a member, he can write short articles and include a link back to his own site within the article.

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Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak.

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This could be from a keyword search , a link from an external site or a link in an email.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages.

3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? Are those sites that should link to you too?

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10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. Inbound links back to your website play an important role in achieving your inbound marketing goals. I would know -- I worked very hard to earn inbound links for a long time. What Is Link Building?

How To Link Inbound Marketing With Trade Show Success

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? The problem is that many companies are not making the most of their trade show investments by linking them to their inbound marketing efforts.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. Why Links Matter: The Link Earning Big Picture. Link reciprocity is an ideal strategy for building links in this scenario.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. So instead, here are 12 simple ways to build links through events: Pre-Show. Even better, they’ll include the link to your site: 2. Live Blog.

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How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building?

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Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. Blog/forum comments.

Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Links of course have tremendous value in regards to search and SEO.

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The Missing Link in B2B Demand Generation

ANNUITAS

Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog!

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material.

How to turn your business blog into a publisher

Biznology

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily.

What Is an Inbound Link? [FAQs]

Hubspot

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? All are important to have, but the most sought-after are usually inbound links.

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Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

30-Day Blog Challenge Tip #18: Link to Sources and Examples

Hubspot

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Did you blog today? Blogging

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Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique?

Lead your customers to your best online content: here’s how

Biznology

Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy. Get an external linking strategy.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.