Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Image source: [link]. Key Takeaways.

Startups 255

Startups Work Management Marketing Management Service 255

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Content assets to link (with URLs). Did you get that?

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Link building services generally consist of: Guest posts. Broken link building. Content Creation. Unlinked mentions.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content.

Lead Ranking 273

Lead Ranking Content Lead Scoring Keywords 273

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. How many external links and backlinks are included? Failing to Focus on Link Building. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 311

Marketing Insider Group

JANUARY 9, 2023

It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. Backlinks are links placed on other businesses’ websites that point back to your own, generating organic traffic and improving domain authority. What Is Domain Authority? Ranking Keywords.

Domain 340

Domain Lead Ranking Lead Scoring SERP 340

Marketing Insider Group

OCTOBER 17, 2023

Who’s linking to them? And how can you get similar links? The more quality sites that link to yours, the better. Image Source: Victorious But let’s not forget one of the most important questions: Who’s linking to your competitors? Using tools like Ahrefs, you can see which websites link to your competitors.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

Marketing Insider Group

MAY 3, 2016

million new blog posts each month on WordPress alone. A look at that same page I linked to above answers that conclusively. […]. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. There are 58.6 Everybody, in other words, has clued into this content marketing thing.

Promotion 100

Promotion Paid Search Agency Tips Companies 100

Marketing Insider Group

JUNE 7, 2023

Your SEO plan needs consistency and regular updates, as well as attention to metadata, link-building, and readability. Keep Link-Building When other sites link to yours, you establish yourself as an authority and boost your SEO. Understandably, creating valuable content is your first step to getting others to link to you.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. Are their menus intuitive?

SEO 213

SEO Lead Ranking Lead Scoring SERP 213

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Content Without Links: A New Approach Experiment with posting more content that doesn’t necessarily drive back to your site.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

OCTOBER 5, 2023

"Can't write" — Hank Barnes (@Barnes_Hank) March 13, 2012 [link] @BrennerMichael that they don't have time and they don't think it's mainstream enough. . — madamding (@madamding) March 14, 2012 [link] @BrennerMichael they dont understand #, @. 2) No time for it. "No time", 2. "Don't

Social Media 200

Social Media Media Twitter ROI 200

Marketing Insider Group

MAY 24, 2023

Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. You can also discover linking opportunities and exclude unnecessary information. Now you can find subjects to improve upon in your blog. Try the search operators inurl: and intitle: for new ideas.

Search Marketing 301

Search Marketing Google Optimization Tips 301

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. And how can you apply them to your own business to maximize your ROI? Not convinced?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 63

Top of Funnel Product Work Management Marketing & Strategy 63

Marketing Insider Group

APRIL 2, 2024

Website Architecture and Internal Linking Think of your website’s architecture as the blueprint of a house. Internal linking plays a crucial role in this. So, when you’re adding internal links , think about how one page relates to another. Keep your internal linking natural and user-focused.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Home Depot is already stocking Christmas decorations. Plus one shameless backlink to a story of my own on marketing planning.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JANUARY 5, 2015

Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Why: “Heinz Marketing does a great job of pulling the best ideas from a variety of blogs and putting their own spin on them. Ben’s Blog.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Marketing Insider Group

NOVEMBER 3, 2020

Source: [link]. Source: [link]. Source: [link]. For example, Ahrefs, which offers a suite of SEO tools for website owners and marketers, offers a 5-hour video course on using the tools to do keyword research, competitor analysis, link building, and SEO audits. Source: [link]. Source: [link].

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

NOVEMBER 20, 2023

Video Source: Fat Joe They wanted to ensure that when you clicked on a link, you found content that was not only relevant, but also valuable. For example, if you wanted to generate a blog post about the latest digital marketing trends , you could use prompt engineering to guide the AI. And now, we’re entering a new era.

Marketing AI 253

Marketing AI Lead Ranking User-Generated Content SEO 253

Marketing Insider Group

JANUARY 2, 2024

Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority. The algorithm makes the assumption that a website with lots of links and traffic coming from other websites that already have authority is a good sign. Backlinks are a huge authority signal for Google.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

B2B 363

B2B Paid Search Agency Guidelines Content 363

Marketing Insider Group

AUGUST 7, 2023

Image Source: Gitnux Blog Imagine you’re at a networking event. Conversational content makes your audience feel like they’re having a one-on-one chat with you, even when they’re just reading a blog post or interacting with a chatbot. So, don’t be afraid to sprinkle some informal linking-words into your writing.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Marketing Insider Group

JANUARY 29, 2024

Generating Blog Post Titles Coming up with catchy blog post titles is crucial. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Outlining Blog Posts A well-structured blog post is a reader’s delight and a search engine’s friend.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 Link building. This could be outdated statistics, old product information, or broken links. Improve SEO.

SEO 239

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 239

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. So much so that they link to it in their own content. Lots of them.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Marketing Insider Group

DECEMBER 9, 2020

Source: [link]. Source: [link]. For example, take a look at this tweet from smoothie company Innocent Drinks: Source: [link]. Source: [link]. Social media automation tool Buffer actually dedicates a whole section of its blog to the importance of “open” culture. Source: [link]. Source: [link].

Paid Search Agency 287

Paid Search Agency Top of Funnel Companies Content 287

Marketing Insider Group

AUGUST 18, 2020

Blog on a Regular Basis. Did you know that blogging can impact your SEO ? Believe it or not, blogging isn’t just about creating content for your audience. If your website has stayed the same for years, it’s even more important to pay attention to and regularly update your blog. How can you answer them in a blog post?

Traffic 335

Traffic Organization SEO Tips 335

Marketing Insider Group

JUNE 19, 2023

You’ll need to invest significant time in examining their websites and blogs. Check beyond the “Blog” or “Case Studies” pages of a domain. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Footers now commonly have links to robust long-form content, such as e-books and whitepapers.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Marketing Insider Group

FEBRUARY 22, 2021

Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Use any existing rankings to keep people on your site with internal links, videos, graphics, and anything interesting you can think of. Content plays the long game.

Domain 341

Domain Long Tail Marketing Content Keywords 341

Marketing Insider Group

FEBRUARY 23, 2021

Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies. Add to Your Blog. Equip Your Sales and Marketing Teams. Source: Wyzowl.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Marketing Insider Group

AUGUST 21, 2023

In this blog post, we’re diving right into the new GA4 features. To get started with this feature, you’ll need to activate Google signals in your linked GA4 property. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Features 226

Features Work Management Privacy Marketing Management 226

Marketing Insider Group

NOVEMBER 29, 2022

Include a link to the page in your menu and throughout your blog posts. For example, let’s say you receive a significant amount of traffic from people clicking on your blog posts, but these readers don’t stick around on your site after viewing your posts. Registrations. Not every website needs a full-fledged redesign.

Marketing Websites 290

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 290

Marketing Insider Group

JULY 6, 2020

This usually means having a prominent CTA linking to your company website. Make sure the first couple of lines are compelling enough for users to click the “read more” link. Send out a company newsletter with a link to your page and encourage everyone to follow it. Image source: [link]. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MARCH 1, 2021

Title tagging for links. This usually refers to link-building and building connections with other relevant pages that aren’t your competitors. Linking to them in blog posts and having them link to your site is a great way to gain both visibility and authority. Creation of a site map.

Google 328

Google Mobile Advertising Business Work Management 328