Industrial Marketing Today

APRIL 1, 2013

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing & Strategy 60

Marketing & Strategy Marketing Strategy Marketing Marketing Websites 60

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. CSC Scientific Blog – a blog about test equipment.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. from my Google Analytics, the number of inbound links received, retweets and other social sharing. Three Business Blogs with Proven ROI from Industrial Companies. Thank you for being a regular reader of this blog.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

OCTOBER 23, 2012

Visit my website for full links, other content, and more! ]]. At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only.

CMS Development 60

CMS Development Budget Programs Marketing Websites Content 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JANUARY 3, 2012

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Optimize for long-tail keywords + More linking opportunities = Better SEO. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

NOVEMBER 16, 2011

There are plenty of rumors floating around that Google sometimes (more frequently lately it seems) ignores HTML title tags and creates its own titles in their coveted blue links. Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 1, 2011

Scanning a QR code with a smartphone has become so commonplace that to most people, it feels as natural as clicking on a link in a Web page. In my last post, I had briefly mentioned how manufacturers can use QR codes to link printed collateral to their online content. Links can lead to safety and first aid videos.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching. Niche blogs written by in-house Subject Matter Experts (SMEs) can be just as effective.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

NOVEMBER 5, 2010

TI’s director of global Internet marketing, Devashish Saxena in an interview on ZDNet had this to say, “We identified forums, video and blogs as the three legs of this community. Amber Pizano, the Video Marketing Manager at TI, posted the company’s objectives and the results achieved on Social Media B2B blog. Build brand loyalty.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

JULY 12, 2011

If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Offer only a hint of an available solution in your blog posts with links back to product pages on your company’s Website. Here’s how I would adapt his ideas to industrial and manufacturing marketing.

Marketing Management 60

Marketing Management Paid Search Agency Comparison Inbound Marketing 60

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 17, 2010

Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. If you visit Google’s blog on Google Analytics , you will find lots of tips on tracking email campaigns. I chose Benchmark Email (affiliate link) which was very similar to his existing service provider but offered some nice extras.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MARCH 23, 2011

Well, for starters, posting the same article in several article directories for the sake of gaining inbound links is out. This is a strategy used by many SEO specialists in an attempt to boost the number of external links pointing back to your site. How does Google’s algorithm change affect industrial and B2B marketers?

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

JANUARY 18, 2012

Site’s crawlability and indexing of internal pages via internal linking. Website marketing and promotion (Social media, blog, mobile friendly etc.). The website assessment should identify gaps and shortcomings in the following areas: Frontend design and user interface. Navigation structure, HTML and backend coding.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Why do we need prices on B2B websites? If not, what’s stopping you ?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 29, 2010

He ends his post by asking, “Would Dupont’s shareholder value be the same today if it had not made consumers aware of nylon, Lycra, [Teflon], Stainmaster and linked these innovations to the Dupont name? Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

If a video you used in a blog post relates, pull it through to the landing page for that content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 10, 2011

Social media (excluding blogs): 21% effectiveness (73% usage). Even though Web traffic is rated as the highest measurement criteria (58%), only 28% of manufacturers listed SEO rankings as a measurement tactic and only 22% listed inbound links – two of the best ways to drive online web traffic and build brand awareness.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

JULY 20, 2010

2 comments… read them below or add one } Jack Pallet July 23, 2010 at 9:36 am The missing link in many sales presentations is a combination of clear, concise communication and the establishment of credibility. Achinta Mitra July 23, 2010 at 11:39 am Jack, Thanks for visiting my blog and leaving your comment.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

NOVEMBER 14, 2010

Here’s a video on an engineer’s scorn for marketing (from productmarketing.com, a blog by Pragmatic Marketing ). This misalignment is destructive and disruptive to the entire organization. The insults and accusations come hot and heavy from both sides of this great divide. An Engineering Mind: What does the term “Marketechture&# mean?

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

OCTOBER 26, 2009

Clear the clutter – don’t put any external links or be tempted to send visitors deeper into your site right now. Save that for the confirmation or the thank you page where you can add content about what your visitors should expect next (email with download link, return phone call etc.). Add a link to your privacy policy in the footer.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 26, 2011

With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? or based on behaviors such as past purchases, content downloads, pages visited, links clicked etc. Email marketing has been a staple of industrial marketing for a long time. Not so fast!

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 17, 2010

I’ve also provided links to my other articles from this blog that talk about the key elements of a successful website redesign. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

DECEMBER 15, 2011

What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. I’m also in serious discussions with two other industrial clients who want to set up an integrated blog.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Industrial Marketing Today

AUGUST 24, 2010

Leave a Comment { 1 trackback } wp-popular.com » Blog Archive » Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60