Customer Experience Matrix

FEBRUARY 17, 2015

Data is unified mostly with customer IDs supplied by the source systems, although NGData can also build cross reference tables to associate related IDs and do some probabilistic matching to link related devices. This may all sound pretty straightforward and should be familiar to readers of this blog.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 23, 2007

One of the interesting things about writing this blog is seeing how visitors find it. I was pleased to see both this blog and the Client X Client Web site www.clientxclient.com. I use a simple page-tagging service called StatCounter that tells me which Web page visitors come from.

Consulting 120

Consulting Tagging Design Google 120

Customer Experience Matrix

JULY 27, 2009

As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site. These links are typically placed in an email created by a salesperson or marketer. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). links that allow the system to track the click-through. links for each event. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

APRIL 15, 2008

. - Most obviously, I've changed the look of this blog itself. I've also started a new blog "MPM Toolkit" at [link]. I felt the subject was different enough from what I've been writing about here to justify a blog of its own. The most interesting is a new polling feature. You'll see the first poll at the right.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

JULY 3, 2013

They can include social sharing buttons, surveys, event links, contact data, or dynamic content selected by embedded if-then rules. It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics. Completed email can be previewed and spam scored.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

APRIL 28, 2008

The new Web site I mentioned the other day is now up and running at [link]. I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free.

Marketing Management 120

Marketing Management Software Search Marketing Tools 120

Customer Experience Matrix

MAY 21, 2015

The clearest statement I can extract from my notes is that they will store anonymous identifiers such as cookies in their database but not use them until they are linked with an identifiable individual. As readers of this blog know well, I feel all media (owned, earned, paid) and all users (anonymous and known) should be managed together.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

AUGUST 30, 2012

The company said the coming year will bring enhancements to existing components including the blogging and search engine optimization applications. This could make HubSpot fundamentally more flexible than most B2B marketing automation systems, whose data structures are tightly linked to CRM data structures.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

JANUARY 31, 2010

Project plans include specific tasks assigned to individuals and linked with dependencies. This can happen when a list is imported from an external file or the sales automation system, when people submit a Web form or click on an email or page link, or as a step within a campaign flow. Project management is especially powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 8, 2009

From a database design standpoint, having one company record that is linked to multiple individuals avoids redundant data and, therefore, potential inconsistencies between company data for different people. Per the earlier discussion, these activities will be linked to individuals (leads or contacts in Salesforce.com terms).

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 16, 2009

Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 1, 2010

I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog. I say “almost” only because Unica seems to intend to link search click-throughs to a traditional marketing database.)

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

MARCH 23, 2011

Indeed, you could sniff that Infusionsoft is only now adding campaigns, in the sense of a container to link separate process flows. It made immediate sense to me, in good part because it somewhat resembles the Customer Experience Matrix that long ago gave this blog its name.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JUNE 2, 2009

CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. InsideView is gaining the most attention for this at the moment.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 24, 2008

The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. (This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.)

Comparison 120

Comparison Eloqua Newsletter Tagging 120

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JUNE 11, 2007

But my problem with scorecards, and I suspect the reason they haven’t been used more widely, is they don’t make a quantifiable link between scorecard measures and business results. Loyal readers of this blog might expect me to propose lifetime value as a better alternative. That’s all great.

Work Management 120

Work Management Marketing Proposals Marketing & Strategy Tagging 120

Customer Experience Matrix

MAY 28, 2008

Marketers don’t seem terribly concerned with this, apart from specialized efforts to track comments in the press, blogs, social networks and similar forums. See blog posts by Dion Hinchcliffe here and here for more than I’ll ever know about the topic. If the Web page changes more than Denodo can handle, it will alert the user.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. But they don’t intend to become a lead management system. We discussed social media briefly; they aren’t using social data (e.g.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The Eloqua interface also tries to link the commenter to existing records in the demand generation database, generally by looking for a match on the social media username.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2009

In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? Then you’d measure the influence of those people based on number of followers, links, reposts/retweets, etc. The Future of Technology Analysts.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

JANUARY 3, 2007

I suspect that most people reading this blog are already familiar with marketing mix models. They typically do this by geography (related to retail trading areas and advertising markets), which is useful because most customer data can be linked to a physical location.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

JANUARY 24, 2018

You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. The system can store multiple identifiers known to belong to the same person and link them to a shared ID (usually the persistent ID). Probabilistic match (a.k.a. Cookie management.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Messages may also be linked to a specific situation such as a flurry of Web site visits or a lack of contacts at a target account. Data was gathered in June and July 2016. Awesome!

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 14, 2019

Much more convenient than copying this blog post if you want a reference copy.) European marketers are much more likely to cite challenges with linking multiple data sources, more likely to see linking data as the reason to deploy a Data Management Platform, and more likely to avoid a DMP because the technology is too complex.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JANUARY 24, 2015

It creates email templates with personalization and embedded links but no dynamic content. Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 1, 2014

This blog post is my compromise: I’ll publish them here, which will make dropping them from the actual presentation much less painful. Integration is the single most commonly cited obstacle to success and is linked to the most dissatisfied users. The apple doesn''t fall far from the tree.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

MARCH 3, 2017

It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. These might be job descriptions, advertising copy, blog posts, video transcripts, email messages, or anything else written in English.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

NOVEMBER 17, 2010

In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors. These features are certainly useful. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 26, 2014

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 27, 2014

The pages are linked to marketing automation forms that capture the resulting leads. I even mentioned them briefly in a blog post in late 2012. Then I found notes in my files from a briefing with them two years ago, which was a bit deflating (not so new) but also gratifying (I''m on top of things).

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 27, 2014

This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Profiles capture customer identifiers provided by other systems and are automatically merged when two profiles are linked to the same external ID.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

APRIL 17, 2013

Clients specify blogs to follow, which receive similar treatment. Lattice Engines doesn’t try to link personal and business identities for individuals. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120