B2B Memes

SEPTEMBER 22, 2010

Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk. Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 11, 2011

Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. If you can’t improve on it or extend it, just link to it. The blog format is ideal not only for documenting this growth process, but also for enhancing it through interactions with and feedback from others. Not at all.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

OCTOBER 29, 2010

Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 13, 2011

Wales goes on to say the Wikipedia is actually quite old-fashioned in its approach, looking for “reliable sources” rather than “something in a blog somewhere.” Attribution and Linking Are Essential to Transparency. Related posts: Will Mobile Formats Change Web Design Habits?

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

NOVEMBER 16, 2011

As he pointed out, it does matter “if you want to keep people hanging around on your site reading more beyond the link that brought them there.” It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. Like my commenter, I read a lot of content in my RSS reader.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. ” In theory, attribution is easier and more useful online because you can link readers to the source. In practice, though, the trade press doesn’t link nearly enough.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

APRIL 13, 2011

You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. Instead, you simply click on the link and start reading. That would indeed be distasteful; in fact, it would be theft. But in this respect, few would argue that the Web is any different. That is a powerful difference.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MARCH 29, 2011

Thanks to Scott Preusser and his brand-new blog, I didn’t have to search far or long to find useful infographic resources. More often than not, you’ll find that people are willing to share their work in exchange for an author credit and a link back to their site. When you find something that works for you, ask if you can use it.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

MARCH 6, 2012

As Rebecca Hoffman happened to remind me yesterday by linking to it from her blog , I wrote last June about the problem of malignant typos. And yet too often they aren’t, mostly because no one cares enough. There are, unfortunately, abundant examples of this problem, but I’ll restrict myself to just two.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

DECEMBER 2, 2010

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. When I look for the key sentence or paragraph from the post to save with the link, I can’t find it. But that approach is wrong for most blog posts, as it is for much journalism. So far so good. In a way, this is a good sign.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. Share the links! It’s a blog.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

AUGUST 12, 2011

What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. Tweets or retweets that link to or contain content from sources other than the editor’s company.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

APRIL 13, 2011

(Exhibit number one: the awesome blog you’re reading right now.). As Jeff Jarvis puts it , ‘’Content is becoming a cost burden, what you have to have to get the links, but in and of itself, content can’t draw value without an audience, without links.”. Everybody knows it’s audience that bestows value. Not on your life.

Demand 100

Demand Cost Content Media 100