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  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Blog, Link] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Nobody remembers you unless you tell a good story.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog, Link] Going Global: 22 Growth Hacks & Resources for International Expansion
    Even if you’re only writing in English, you can attract incredible traffic from a given country by covering country-relevant trends within a blog post. Look at your traffic data to see which blog posts are already performing well for a given country, and localize them into your top languages. Make sure to link to the translations from the English versions and vice versa. For a marketer, it’s exciting to see your company grow and transcend the borders of your home country.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Blog, Link] What Happens When You Make Gated Content Free?
    Based on the findings below, we determined that we'd start with the following four topics: blogging, buyer persona, case studies, and lead generation. Blogging. Create a new campaign for the site page, to which all URLs on the new page are linked to track clicks/conversions. Choose a secondary offer on a topic related to the one on the page that could be linked to via an embedded form at the very bottom of the fully un-gated page.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog, Link] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    There is an Unsubscribe link at the top of some emails, allowing you to unsubscribe to emails in the click of a button. As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. CAN-SPAM.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, NOVEMBER 17, 2013
    [Blog, Link] Top 25 Sales Influencers List: Honoring Luminaries at Dreamforce 2013
    Here is the link to our 2012 edition in case you missed it. Keeping us all honest with some of the greatest Blog posts in 2013. Writer of “The Sales Blog” and “in the arena” podcast, and a frequent contributor to some of the great Video being produced by co-entrant Gerhard Gschwantner. Continues to write the best content in the biz on the Funnelholic blog. Owner of the ScoreMoreSales blog and new leader of the Sale She-bang.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Blog, Link] The Secrets to Creating a Lead-Generating Ebook [Video]
    I mean, it’s basically just a really long blog post, right? And because we could never cover every detail about the ebook creation process in just five videos, we''ve also included links to several other resources so that you can explore specific topics more in-depth. Creating an ebook? I can do that. Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Blog, Link] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Blog, Link] 6 Dinner Table Setting Steps for Optimizing Your Blog Posts
    Writing a great blog post is just like making a fantastic dinner. You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article. By using appropriate images associated with the blog post you’ll keep the visitors attention and give them a visual reminder of what the blog article is about. Add social media and social sharing buttons to the top of each article so content can be easily shared right from your blog.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Blog, Link] Test These Calls to Action to Increase Conversion Rates
    The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales teams. A recent blog post from Impact Branding & Design titled “This is the Most Interesting Content in the World (And Here’s Why)” highlighted a new Dos Equis campaign that used interactive content to engage their audience.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Blog, Link] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
    Don't dupe people into clicking your blog post, email, call-to-action, or anything else with tricky copy that promises something you don't deliver. Copying and pasting someone else's content, without permission, and with no credit given (not to mention an inbound link) isn't just bad internet etiquette , it's bad marketing that results in duplicate content for which you'll be punished in the SERPs. We've all committed marketing offenses.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Blog, Link] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    We’re generating the white papers, webinars, podcasts, blog posts, etc. If I have a new blog post, sending out one tweet wouldn’t be enough. I would maybe write 10 or 20 different messages on the same blog post and schedule those multiple times. There might be a blog or a WordPress plugin, that whenever you have a new blog post, it will automatically create a tweet about that blog post.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Blog, Link] 42 Tweetable Facts to Squash Marketing Fantasies
    Content, Blogging & SEO. Fantasy: Blogging is overrated & not particularly effective for marketing. Fact: Companies that blog get 55% more web traffic & 70% more leads than those that don't. Fact: 57% of companies have acquired a customer through their blog. Fantasy: Nobody reads blogs. Fact: 65% of daily internet users read blogs. Fact: 46% of daily internet users read >1 blog/day & 36% read 5-10 blogs/day.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Blog, Link] How to Harness the Power of a Referral Marketing Business
    in a guest blog post on Heinz Marketing : “80% of buyers have received referrals from colleagues who have no prior experience or relationship with the service provider. Links to a well-tailored selection of your BEST content for customers to share with those they are referring. In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Blog, Link] 5 Quick Fixes To Get Your Website Found
    Have a 301 rediret in place to resolve [link] and [link] If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created. Blogging is yet another chance to create content around long-tail keywords.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Blog, Link] Is Social Media Going to Kill Email?
    One of the most popular ways to share content with friends or family is to send a link via email. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Blog, Link] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Speaking of graphics, what do you do when you need high quality social media headers and blog images? The links within the video lead to landing pages or just your website home page. Marketing your ecommerce site takes money -- sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice.
  • MARKETING ACTION  |  THURSDAY, JANUARY 8, 2015
    [Blog, Link] 7 Tips to Take PowerPoint Presos from “Meh” to “Wow”
    Including links is good. The post 7 Tips to Take PowerPoint Presos from “Meh” to “Wow” appeared first on Marketing Action Blog - Act-On. PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy, there’s one (or maybe 10) that’s miserably unbearable. No one wants their stuff to be the latter, but it happens all the time, from the smallest business meeting to the largest keynote.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 8, 2012
    [Blog, Link] 6 Parameters to Keep In Mind When Designing a Lead Nurture Program
    This 2 part blog is the result of a series client lead nurture workshops. This blog illustrates 6 key parameters to keep in mind when designing a simple lead nurture program (less than 1.5 If lead clicks on link that represents a particular track we can add them to that track automatically. Stay tuned for the 2 nd installment of this blog to learn how to create a more complex program.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog, Link] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    I''ve never felt that directly linking compensation to number of leads generated produces the right behavior. Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. Imagine if I got paid to blog by the word or the article.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Blog, Link] 3 Ways to Give Back Throughout the Year
    3 Ways to Give Back Throughout the Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Give Back Throughout the Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rory Van Nest It’s the end of the year and giving is at an all-time high.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Blog, Link] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SCRIBBLELIVE  |  FRIDAY, FEBRUARY 5, 2016
    [Blog, Link] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    You have to write a certain number of blog posts per year, you have to design this infographic, you have to make this demo video. Half of all content published is shared eight times or less on social media, and receives zero (yes, ZERO ) inbound links. The post Stop Making Average Content: How to Make Remarkable Content Without the Risk appeared first on Visually Blog. There are two kinds of content in this world.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Blog, Link] 3 Ways to Beat Perfection Paralysis at Its Own Game
    3 Ways to Beat Perfection Paralysis at Its Own Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Beat Perfection Paralysis at Its Own Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 21, 2013
    [Blog, Link] Digital Marketing on a Vine–Twitter’s New Video Venue
    The biggest social network saw fit to cut that link. Vine does offer the capability to share videos to Facebook and Twitter and to embed them on a blog or website. It doesn’t appear possible to include links within a newly created Vine, and most videos aren’t being shared automatically in Twitter or on Facebook, which makes it difficult to find or share them. Image via CrunchBase.
  • MARKETRI  |  FRIDAY, MAY 18, 2012
    [Blog, Link] Listen, Create, Distribute and Measure - The Essential Components of a Modern PR Plan
    This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. Creating compelling news and features that your target publications will want to publish or that other websites will want to link to requires you to think and act like a journalist (see our earlier post - Why every business needs a journalist ).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Blog, Link] The Fans Awaken: What Star Wars Can Teach Marketers
    From my perspective, these are some of the key elements that Disney incorporated for the fans that contributed to the success of the new Star Wars movie, and can help you build your brand : (Warning: This blog contains SPOILERS). Author: Mike Tomita Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Blog, Link] 7 Tips for Stellar Social Media Community Management
    To improve community engagement overall, try posting in other forums, commenting on other people’s blogs (who may be in your community, or who you want in there), and/or guest blogging for other prominent blogs in your industry in order to increase the value of your community involvement overall. You may have a blog, which has some traction and a few subscribers who think your blog provides insightful advice and tips.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Blog, Link] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    TI’s director of global Internet marketing, Devashish Saxena in an interview on ZDNet had this to say, “We identified forums, video and blogs as the three legs of this community. Forums are pretty self-explanatory, w/ videos and blogs the idea is to develop tricks and tips, design help content – our motto: “peer-to-peer over a beer” [stolen with acknowledgment from the Microsoft Channel 9 guys]!”. Forward video link to a peer or friend.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Blog, Link] 9 Mobile Apps Every B2B Marketer Should Try
    It links to Box, Dropbox, Google Drive and SkyDrive accounts, with a built in Adobe Reader functionality so you can view and edit any file type. 9 Mobile Apps Every B2B Marketer Should Try is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.
  • LAUNCH MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Blog, Link] Best Practices to Boost B2B Email Marketing Performance
    Say your email list is 500 people, by this average, 52 people will open your email, and only about 3 people will actually click on a call-to-action or link. The path your audience takes from opening the email to clicking a CTA button or link to arriving at a landing page on your website should be brand aligned and consistent. A P.S. section is a good place to include a link to social sharing options, an upcoming event or even a “bonus” article or blog.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Blog, Link] 5 Techniques with the Greatest Return on Marketing Investment
    3) Guest blogging. Guest blogging has become a widely accepted best practice for increasing both the visibility and expertise of professional service providers. The level of effort required for guest blogging is similar to writing for your firm’s blog, but yields greater benefits and can be easily incorporated into your overall content marketing strategy. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients.
  • SNAPAPP  |  FRIDAY, FEBRUARY 14, 2014
    [Blog, Link] SnapApp of the Week: Space.ca's Bitten Valentines
    Bell Media’s SPACE has posted a blog post around their popular show, Bitten, featuring a Photo Gallery App. SPACE does an excellent job of taking advantage of the Valentine’s Day holiday theme to engage their blog readers. To drive traffic to this blog post, SPACE took advantage of their social media channels as well. The blog post also features a list of “Related Articles” which link to other blog posts including another SnapApp Quiz: Bitten “Grief.”
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Blog, Link] The Brilliance Behind the Ford Barking Lot
    I copied the link for this video and posted it in our Marketing Slack channel, and instantly got them 10-15 more views in one day. In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive quizzes. ” And, since no blog post is truly complete without a good pun, Khan summed up this campaign perfectly.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog, Link] 5 Brands That Won the U.S. Presidential Debate
    Presidential Debate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton.
  • ANNUITAS  |  TUESDAY, OCTOBER 25, 2016
    [Blog, Link] Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
    From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. To learn more about DSG and the impact they can have on your organization visit them at [link].
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Blog, Link] 7 Tactics that Are Working for B2B Lead Generation Today
    I have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. For instance, the first 25 individuals that share your upcoming webinar registration link with their friends can be included in an “invitees only” webinar if the people they shared with resulted in at least 3 new registrations. Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog, Link] How to Create a #Winning Content Marketing Campaign
    For example you may have a blog that is categorized to meet the different needs of your readers, with a category for posts that are full of actionable tips for potential customers and another with posts announcing the latest company roadmap or new features for existing customers. For an online content marketing strategy this could incorporate eBooks, White Papers, Blog Posts, Social Networking Pages (Twitter, Facebook, LinkedIn), Groups, Infographics to name but a few.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Link] IP Reputation and Domain Reputation
    Trustworthiness of any links in your email message, including preheaders and footers. The post IP Reputation and Domain Reputation appeared first on Marketing Action Blog - Act-On. As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Link] IP Reputation and Domain Reputation
    Trustworthiness of any links in your email message, including preheaders and footers. The post IP Reputation and Domain Reputation appeared first on Marketing Action Blog - Act-On. As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog, Link] #Nifty50 2012 Badge Code
    In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. Nifty 50 recognees can showcase that honor on their blog or website using the badge code below. After a bit of discussion, the #Nifty50 award was born. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Blog, Link] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Traditional vs. Digital: The Super Bowl Ad Grey Space was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Blog, Link] A Festivus for the Rest of Us! The Airing of Marketing Grievances
    It frustrates me to no end when blog commenters leave comments that make it obvious they haven''t even read the full post. ''You The unsubscribe link was right there, and it must''ve taken you more effort to draft that reply email." -- Niti Shah , Head of Email Marketing. Usage should dictate pronunciation!" -- Corey Eridon , Lead Blog Editor. I really love it when the first comment on a really thoughtful blog post is in regard to a typo.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 23, 2007
    [Blog, Link] Customer Experience Frameworks
    One of the interesting things about writing this blog is seeing how visitors find it. I was pleased to see both this blog and the Client X Client Web site www.clientxclient.com. Some of the other interesting hits were: QCi [link] Secor Consulting [link] Diamond Consultants [link] (see page 19 in particular) Audrey Carr blog [link] Beyond Philosophy [link] IBM [link] Peppers & Rogers Group [link] I won’t comment on these designs in detail.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 16, 2017
    [Blog, Link] ABC: How Storytelling Can Impact Lives
    Once they were there they just clicked the link to take them to the Community Content photo gallery, and there were dozens of pictures and they could just click on one and add the updates, whether the person was found or not.’’. When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Link] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    3 Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Blog, Link] 5 Ways To Double Your Social Media Results
    This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter , and an internet entrepreneur and investor. A growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. BlogGlue : Have your latest blog post automatically shared on similar blogs as a “recommended” post. Get Shared on Other Blogs.
  • TELEVERDE  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Blog, Link] How to Avoid Social Selling Boredom
    Branded content is all your engaging, branded promotional content including blog posts, press releases, testimonials, case studies, white papers, videos, that ultimately link back to your company website. Strategic social metrics help develop scalable value for a seller’s social footprint.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] Why You Should Have Celebrated Twitter’s Birthday
    They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. And I know more B2B Marketers who maybe have a Facebook page but are not on Twitter, do not blog and who question social media’s importance in the world of B2B Marketing, in Marketing in general. Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Happy Birthday Twitter!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Blog, Link] Public Service Announcement: Field Events Aren’t Dead
    Public Service Announcement: Field Events Aren’t Dead was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Blog, Link] How Ad Blocking Works: Everything You Need to Know
    Others don't replace it with anything, leaving holes or broken links on the page where the ads would've been. Ad blockers come with an important asterisk: While they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit," Arment wrote in a post to his personal blog. To a site visitor using one of those apps, your website might look like it's straight up missing content or has broken links.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Blog, Link] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    If you''re a Salesforce user, each mention will include information from the opportunity''s Salesforce record and a link through to see the full profile. Check the notification center within your HubSpot Account or the HubSpot Academy blog to read more about this release. At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Blog, Link] How to Work with Influencers: The Ultimate Guide
    Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice. Partnering with bloggers on these types of posts can be great for gaining awareness and securing a few valuable links from authoritative domains. Here’s an example of one such sponsored post from the blog Toddler Approved : 3) Product Reviews. How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 24, 2012
    [Blog, Link] Sights of Dreamforce 2012
    Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog, Link] The New Digital Climate: AdTech and MarTech Join Forces
    Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation. The New Digital Climate: AdTech and MarTech Join Forces was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The New Digital Climate: AdTech and MarTech Join Forces appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Blog, Link] 5 Steps for Creating a Viable Marketing Dashboard
    Data chains help visualize the link between programs, strategies, objectives and outcomes. 5 Steps for Creating a Viable Marketing Dashboard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Link] 10 Ways to Engage Your Audience with Interactive Content
    10 Ways to Engage Your Audience with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Blog, Link] Why Social Media is Like Improv Comedy
    Why Social Media is Like Improv Comedy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?”
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Link] Self-Promotion: 3 Ways to Do It Right
    Self-Promotion: 3 Ways to Do It Right was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Promotion: 3 Ways to Do It Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Blog, Link] Should Your B2B Company Be On Instagram?
    Look [link] #cater #catering #chef #food #foodservice #service #events #professional #smallbusiness #smallbiz #commercial #b2b #corporate #entrepreneurs #startups #video #presentation #director #videoshoot #Videographer #Atlanta #Atl. B2B Online Marketing Blog Social Media Strategies B2B Marketing B2B Social Media Instagram Social Media Marketing
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [Blog, Link] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Also, I recommended making this time either during non-business hours or during the non-revenue generating time and also suggested leveraging email or blogging to share content. Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link. Lead nurturing is one of those things that’s easy to talk about but hard to do.
  • MARKETRI  |  THURSDAY, DECEMBER 22, 2011
    [Blog, Link] Top 3 Predictions for B2B Marketing in 2012
    Developing and sharing blog posts, videos, and whitepapers are examples of inbound marketing tactics that draw warmer prospects to your Web site, since they already have some knowledge and interest in some of your specialty areas. If you read our post about Tweets, links, circles and likes then you are already aware of this dilemma.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Confessions From Your Customer – Yes, Yours
    Confessions From Your Customer – Yes, Yours was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Letty Ernst I have a confession to make. I abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare. Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Blog, Link] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. With the massive proliferation of social media and blogging, you now have more options than ever to share impactful company stories with the world and to show media outlets that people care about what you have to say.
  • NAVIGATE THE CHANNEL  |  THURSDAY, OCTOBER 12, 2017
    [Blog, Link] How to Drive Leads to Join Your Email Mailing List
    Blog Post Call-to-Action. Add a CTA to every single blog post, article or guest post you publish (unless the channel doesn’t allow it), to remind leads to give you their email address. Add a Sign-Up Link to All Employee Email Signatures. Everyone in your company represents the business and seeks growth (because it pays their salaries), so it just makes good business sense to add an email sign-up link to their signatures.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Blog, Link] Six Steps to Keep Your Content Marketing Squeaky Clean
    by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You also might want to decide if you can re-use these assets in a campaign or if you can work on a repurposing the content into blog posts, webinars, or even an infographic. Instead, you can create a section that has links or tabs to old industry reports.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Blog, Link] How to Create a Pinterest Board for Halloween
    For example, if you''re a finance company, chances are you''re writing about how to put a budget together on your blog. Just your own company''s blog posts and marketing offers? Figure out your mix, find all the links you want to pin, and organize them in some way. You''ve got your theme, your links. Download this template and follow the steps in this blog post to quickly create an infographic your followers will love. Guess what, guys. it''s October 28.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [Blog, Link] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    There’s an interesting post on the Convince and Convert blog about how different brands are using cinemagraphs in their marketing. There are plenty of other free gif creators (I’m also tried [link] and https://imgflip.com , among others), but Gifmaker.me: Won’t put a watermark in the bottom corner of your gif. 3) On blog posts. They found animated gifs are the most likely type of image to get shared from blog posts.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Blog, Link] Defining the Modern Marketer: Why Grit Matters Most
    Ask anyone who once specialized in writing copy for banner ads, or who managed link exchanges for the sake of SEO, or who built one-size-fits-all social marketing campaigns while spending zero on social advertising. Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Blog, Link] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” Public relations (PR) or media relations has long been treated as its own world, separate from marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Blog, Link] Be Relevant or Die: The New Nature of Nurture
    Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Blog, Link] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Blog, Link] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    5 Ways to Focus Your Marketing Efforts on the Customer Experience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Focus Your Marketing Efforts on the Customer Experience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Link] How Marketers Should Think About Customer Marketing in the Engagement Economy
    How Marketers Should Think About Customer Marketing in the Engagement Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Blog, Link] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. Check out what we did with our blog CTA for our ebook, " The Essential Step-by-Step Guide to Internet Marketing ," for example. 4) Update CTAs on High-Trafficked Blog Posts & Web Pages. But that fantastic blog post it's on will still continue to get a ton of traffic, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Blog, Link] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Blog, Link] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. And, finally, the report notes the six steps for sales enablement implementation, and offers an action plan with links to useful documents. The post A New Framework for Sales Enablement appeared first on Marketing Action Blog - Act-On.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Blog, Link] 3 Powerful Hidden Benefits of Customer Reviews
    Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. Most review sites have links to the product or service being discussed. Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Blog, Link] Reality Check: 40% of Your Article Goes Right Down the Drain
    Write an exceptional blog title , pull them in with an engaging intro, and just give them the content already. Although Chartbeat can’t exactly track when individual visitors tweet links to definitively say people are tweeting before reading the whole article, it can consider the overall number of tweets to an article and compare it to how many readers scrolled through the entire article.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog, Link] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. It makes answering emails a breeze on your smart phone and takes the pain out of live blogging at events and creating content on the go. by Jason Miller What is the best holiday gift for a Marketer?
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Blog, Link] An Overview of Google Analytics Goals & Conversion Metrics
    You may wish to track visits to your blog, or content resource section. Events are activities on a website that don’t necessarily have page URLs, but give you the ability to measure actions such as video views, PDF downloads, clicks on buttons or links. Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Blog, Link] I Spy The Marketing Nation: Dreamforce Edition [Infographic]
    I Spy The Marketing Nation: Dreamforce Edition [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Blog, Link] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Last week I saw a post on Facebook from C.C.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 28, 2016
    [Blog, Link] 6 Career Tips to Live by for Today and Tomorrow
    6 Career Tips to Live by for Today and Tomorrow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Career Tips to Live by for Today and Tomorrow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Amy Guarino The transition from graduating college to working full-time is not an easy one. Your time is no longer your own to manage. You have to get used to going to bed early and waking up early.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Link] Marketing in Higher Ed: How to Improve Your Grades
    Marketing in Higher Ed: How to Improve Your Grades was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Blog, Link] What Makes a Great Creative Brief? « The Effective Marketer
    And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Blog, Link] What the Future Holds for B2B Social Media Marketing
    That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so!
  • MODERN MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] How to Offer Your Customers Multiple Doorways to Success
    In a recent blog post I discussed the need to utilize a content strategy to better organize, develop, and plan the content in your marketing initiatives to ensure that your customers’ wants and needs are met. The airline could program the module in the template, the doorway, with content linking to the page on the site that lists average temperatures and precipitation by month. I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Blog, Link] Twitter Proven to Impact Search Engine Rankings
    It’s likely the age of your twitter profile and how many followers you have affect how search engines will calculate your profile’s “authority” Just like inbound links give a website “credit”, so does social media sharing. A lot of retweets can tell the search engine that this is a good, trusted blog article. When an influential person (including you) tweets your link, it is a sign to the search engines that it’s good, trusted content.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Blog, Link] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Blog, Link] Influencer Marketing: Where are Your Target Audience Being Influenced?
    Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Blog, Link] Five Facebook Advertising Features You Haven’t Tried Yet
    A linked headline (25 characters). Now with the dynamic product ads, you can link your product inventory with Facebook. once you post them on Facebook, you can easily post them to your blog or YouTube channel or share them on other sites and platforms. Business Advisor and most importantly, the Social Garden blog. Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Link] One Way to Future-Proof Your SEO
    We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. So let''s imagine us going through the process of writing a new blog post for them. Sure, you could blog about it a bunch and try to rank for it, but it wouldn''t do the readers any good to get to your site for a branded term that''s unrelated to Schnitzel Saturday''s. Create: If the above two were satisfied, then we can move to this step and actually write the blog post.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Blog, Link] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. For example, you may publish a series of blog posts on the topic to your website ― and, at the same time, start connecting with influencers.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Blog, Link] 5 Website Design Lessons for Industrial Businesses
    Every time you win an award or obtain a new certification, put together a press release, blog, and social media posts to announce it before adding it to the master list on the site. Similarly, make sure any links or buttons are easily clickable with a finger-tap on a mobile device. If you’ve ever done any mobile browsing, you know how easy it is to click the wrong link or accidentally tap a button while scrolling.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Blog, Link] 16 Things People Really Hate About Your Email Marketing
    Make the option to unsubscribe simple; if your recipient wants to do it, they will take the time to scan your email, find the link, and be removed from your mailing list. In fact, we've written an entire blog post about how to craft catchy subject lines that get recipients clicking! You know what's a bummer, [BLOG READER]? Always include a link to the web version of the email. Have you ever been forced to duke it out with a company just to get off of their email list?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Link] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. Why should we see her as an expert and most importantly, why should I trust her with my profile, blog writing, or LinkedIn marketing campaigns? They are calling for more upfront value than just providing a blog post and making them jump through hoops for everything else. Here is a link to my calendar: xxxxxxxx.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Blog, Link] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog, Link] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
    Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. But it’s not enough just to build a list – you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Link] A Beginner's Guide to Retargeting Campaigns
    Two months later, they discover your latest blog article, and then decide to download that ebook. A few days after that, they decide to check out another blog post. For example, we would create a campaign called "Retargeting" and our URL for the free trial would look like: [link] ?utm_campaign=retargeting&utm_medium=social&utm_source=facebook. Under "Advanced Options" you can write a News Feed link description up to 200 characters to better explain your ad.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog, Link] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Q: How often should I blog? Blogging must be done consistently and frequently to see results. In other words, if you set out to start blogging really great content five times a week, but that''s too high a frequency for you to sustain over a long period of time, you''re setting yourself up for failure. First, take a look at what some of your competitors are doing with blogging. See how often they''re blogging, and how good it is.
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