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  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Blog, Link] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Blog, Link] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Link] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    How to Avoid Sales Fatigue—The Hidden Productivity Killer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Avoid Sales Fatigue—The Hidden Productivity Killer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Blog, Link] The Evolution of the Customer Lifecycle
    The Evolution of the Customer Lifecycle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the Customer Lifecycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Blog, Link] SEO analytics data to pay attention to
    Photo credit: Search Engine People Blog. If you are building links in the right places, the referring sites should reflect that. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Blog, Link] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Blog, Link] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Blog, Link] 16 Reasons Why People Leave Your Website
    On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness. And for more tips on how long your landing page forms should be, read this blog post.). Read this blog post.). Read this blog post for tips on creating persuasive landing page content. In a post on the Crazy Egg blog , Cody Ray Miller writes about his experience visiting the website www.nissan.com.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Link] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. And always include a link back to your site to make it easier for visitors to find out more about you. Post pictures, videos, ebooks, blog posts, contests, and questions. This post originally appeared on the Artillery Marketing B2B Blog. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Blog, Link] Website Evaluation Comes Before Site Redesign
    Site’s crawlability and indexing of internal pages via internal linking. Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Blog, Link] How to Use LinkedIn to Generate and Qualify B2B Leads
    Links. How to Use LinkedIn to Generate and Qualify B2B Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Blog, Link] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    technologies , including content syndication, online collaboration, blogging, and consumer generated media. Links to the source material for this episode are on Contentle. Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Link] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    Since we had many questions submitted to us during the Q&A section, we decided to post our answers to all of the questions on our blog. These pages can be used to feature SEO optimized content, and can also contain internal links to the relevant URLs within the database section of the site. The links not only help the users find what they are looking for, but they also help search engines navigate to those database pages.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Link] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Measure blog post views to figure out which blog content is performing the best. That could be the number of people who clicked a link in your email, or clicked on the CTA in that email.
  • MLT CREATIVE  |  MONDAY, NOVEMBER 7, 2011
    [Blog, Link] LinkedIn Company Page Checklist for B2B Marketing
    Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Show the Company Type, Size, Website Link - Under company type and company size, you'll select from the options that describe your status. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Blog, Link] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    If there’s no link in the email, you won’t be able to track or measure your campaign, including the open rate, and more importantly, the click-through rate”) and segmenting your list to focusing on benefits and keeping your messages brief. Provide a link so users can sign up for email if they are not already on the list.” ’ These feature boxes make it easy to place a sign up box at, say, the end of each blog post or top of your blog home page.
  • LATTICE  |  MONDAY, DECEMBER 28, 2015
    [Blog, Link] A Lattizen Year in Review – Top Content
    We also created and published over 90 blogs and 10 ebooks. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Read more in this blog to learn why intent data matters for marketers. Read this blog to learn more about ABM and how predictive marketing can help amplify your strategy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Blog, Link] Create an Event Oasis: The Top Reasons to Host a Lounge
    Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming.
  • MODERN MARKETING  |  THURSDAY, JULY 30, 2015
    [Blog, Link] The Path to Adaptive Marketing: An Introduction
    The ID Graph understands, ingests and ultimately links these IDs together. True to its name, I expect this concept of adaptive marketing to evolve in the coming months, so stay tuned here on the Modern Marketing blog for more ideas and stories of how Oracle customers are doing it today. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.”
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Blog, Link] Why You Should Create More "Boring" Content
    It’s a staple of blog posts advocating long-form content. Below I created a mind map of how I created eight blog posts based on the original “How do I make a personality quiz?” Eight blog posts from one idea? I actually mapped out every single blog post I've published on a chart below to show how consistent, helpful content can build traffic over time. I started my content journey the same way many other marketers do: Trying to "go viral.".
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [Blog, Link] 11 Reasons Why Outbound Telemarketing Programs Fail
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Blog, Link] 3 Steps to Mobile App Personalization
    Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention. Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Link] 5 Quotes to Recharge Your Marketing
    In Gartner analyst Jake Sorofman’s blog “ Customer Experience Starts with Empathy ,” published March 18, 2015, he calls attention to the fact that your buyers have many things on the line, including their jobs and reputation. 5 Quotes to Recharge Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZNOLOGY  |  FRIDAY, JUNE 1, 2012
    [Blog, Link] Search marketers battle Panda, Penguin, and other Google animals
    Penguin is singularly focused on spammers, especially paid links and other link schemes. People have been contacting me because of my personal Web site and this blog site, saying that they are being penalized for low-quality links that point to their site. They are asking me to remove the links to their sites. I am not sure how removing links from my sites fixes anything for them, however. Image via CrunchBase.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Blog, Link] 4 Inspirational Quotes to Make Us All Better Marketers
    4 Inspirational Quotes to Make Us All Better Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Inspirational Quotes to Make Us All Better Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rachel Yarnold The other week, thousands of people flocked to San Francisco for Dreamforce.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Blog, Link] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. She flips through the website quickly and wants to research more but it’s too hard while on the move -- so she emails herself a link. And think ahead: Don’t email a link to a form or an event registration landing page that is not mobile friendly. You’ve weathered Mobileggedon.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    That’s why I’m writing this blog: to help other salespeople in the B2B SaaS sales space recognize the red flags and nip ‘em in the bud before it’s too late. 5 Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Blog, Link] To Prefer or Not to Prefer: You Must Ask The Question
    To Prefer or Not to Prefer: You Must Ask The Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Blog, Link] 7 User Experience Tests to Do When Redesigning Your Website
    Do all your competitors have a blog or resource section? Find keyword and linking opportunities! For example, your blog might be one of the most re-visited pages so you want to be sure that visitors can find recently posted content easily. While most people visit his website to see his past projects and to read his business sign advice on his blog, filling out the “Request A Quote” form doesn’t happen as often, but it sure is important!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Blog, Link] Agility Will Rule in the Era of Engagement Marketing
    Agility Will Rule in the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Agility Will Rule in the Era of Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Blog, Link] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita What kind of digital marketing are you doing? What works?
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Blog, Link] 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]
    Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. Online visitors are conditioned to recognize clickable elements like buttons and links. 10) DON’T link your CTAs to your homepage. Every channel or platform you use in your marketing is an outlet to promote a call-to-action, whether in email, a blog post, social media, or on thank-you pages.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Blog, Link] Five Things You Should Know About Marketing to Millennials
    Five Things You Should Know About Marketing to Millennials was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Five Things You Should Know About Marketing to Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Blog, Link] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Blog, Link] 12 Tips to Running a Winning Social Media Contest
    link]. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 12 Tips to Running a Winning Social Media Contest appeared first on VR Marketing Blog.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Blog, Link] Why Marketers Need to Rise Above the Deluge of Crappy Content
    The top vendors have active blogs. The stuff that earns inbound links, shares, and clicks. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The rant is all about how the rush to content marketing in every industry will make it harder and harder for your content to rise above the noise -- and how the only defense is to build a Great Content Brand. If you didn't see the slideshow, take a quick look.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Blog, Link] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Share Links to Landing Pages on Your Wall: Amongst the updates and content you share with your fans on your wall, be sure to include a hearty mix of landing page links for lead generating, premium content like ebooks , webinars, and other educational downloads. In addition, make sure any blog posts you share include CTAs within the post. Set up a targeted landing page for this content, and share the link exclusively on your Facebook page.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Blog, Link] Contagious Content: Facebook Posts That Get Shared Like Crazy
    See the video about it here ([link] This is an extremely creative campaign- combining tweets, crowdsourcing, graphics, and bringing the 1% and 99% together. Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Blog, Link] 5 Techniques For Lead Management Success That You Probably Aren’t Using
    Every link they click, and every piece of of information they fill out on a form tells you more about them. 5 Techniques For Lead Management Success That You Probably Aren’t Using was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Blog, Link] The Simple Template for a Thorough Content Style Guide
    This will be particularly important if you outsource content creation or rely on many contributors to keep your business blog running. Outline from where writers can source images and how to attribute that source within the content -- should they link to it at the bottom of their content, include an image caption, or work in the artist credit within the copy?
  • MODERN MARKETING  |  SUNDAY, APRIL 15, 2012
    [Blog, Link] Which Industries are Adapting to Changes in Email Marketing?
    On my mobile device, I am also much less likely to click on a link – bringing up my mobile browser takes extra seconds I’m not willing to spend – so I usually only read the contents of the email. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Blog, Link] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    This blog will explore how paid media acquisition benefits from predictive marketing solutions and 1 st party data, through the perspectives of leaders at predictive marketing technology companies. Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 16, 2012
    [Blog, Link] 5 Content Marketing Lessons from Gene Simmons of KISS
    5 Content Marketing Lessons from Gene Simmons of KISS was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Blog, Link] Top Networking Apps for Dreamforce ’12 [Infographic]
    Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Blog, Link] How to Gauge Email Responses
    Testing parts of your email can have a big impact open rates and engagement, for more ideas check out this blog post. Definition : A clickthrough rate is the percentage of people who open a delivered email and click on at least one link in the email. Whether you’re directing customers to make a purchase or read a blog post, getting customers to not only open an email, but also click on a link is a positive step in engagement. © 2014, VR Marketing Blog.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog, Link] A Scorecard for B2B Marketing Operations [Download Evaluation]
    So with that, follow this link to the marketing operations scorecard , or click the image below. Blogging platform. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations?
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Blog, Link] So what is native advertising?
    While most of the popular articles I have seen on native advertising have been negative blowback gotcha exposés targeted against mainstream media sites like The Atlantic that have been serving up editorial content that looks like a duck, swims like a duck, and quacks like a duck, native advertising is more often like a shell game of links, recommendations, suggestions, images, tweets, videos, infographics, referrals, and click throughs — not just copywritten puff pieces and McArticles.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Blog, Link] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Related Posts: The Future of B2B Marketing: It’s Social Integrate Social Media Into Your Marketing Mix Finding The Time To Tweet or Blog?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Blog, Link] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    How to Scale Your Marketing Strategy Without Sacrificing Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Link] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Finally, since many forms of digital advertising are “opt-in”—from customers who follow your blog and social media accounts, to those who receive your emails—you know your outreach is going to people who want your information. The company is distilling complex tech topics into six-second videos on the social network Vine, and then augmenting that snippet with corresponding content, such as links to articles about security and analytics.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Link] Want to Generate More Leads? Try These 6 Tips
    Remember to create a landing page for when they click the link—the landing page can ask for the same information that you need in your gated content landing page. Blogs, eBooks, and social media content are non-negotiable if you’re trying to put together an integrated marketing strategy that covers all your bases. But don’t stop with the written word or just blog formats : try new things like videos, infographics, webinars, podcasts.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Link] 5 Goals for B2B Brands to Measure in Google Analytics
    Are you using your blog to engage an online community? Here’s how it works: Using Tag Manager, you instruct Google Analytics to track every click on a comment submission link (usually a button somewhere beneath a blog post). Every time someone clicks that link, the activity registers as completion of a goal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Blog, Link] Big data for marketing? You ain’t seen nothing yet.
    One of the big trends in digital advertising has been the near universal move to cross-device targeting, which means data tied to your phone is being linked to you and fueling advertising across all your devices. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Blog, Link] Why You Need to Stop Speaking "Techlish"
    Let’s face it, no matter how complex, regulated, or intricate your services, nobody wants to read tedious industry jargon when they visit your company''s website or blog. Read the headline and intro copy for this blog post. If you’re working with subject matter experts who really don’t know how to speak English, then create a list of industry acronyms and define them in a blog post.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Blog, Link] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Attribution Matters: Demystifying Social ROI in B2B Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Attribution Matters: Demystifying Social ROI in B2B Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” ” Your boss is asking you for it.
  • WRITTENT  |  THURSDAY, JUNE 20, 2013
    [Blog, Link] How to Triple Your Audience and Lead Generation With Content Syndication
    While blogs and social media may be replacing print media as primary information highways, the basic concept of syndication is definitely alive and well on the web. Not only can you syndicate your blog with the help of an RSS feed, there’s a number of websites which may republish your content. The right syndication opportunities will also provide author bylines and a link back to your website, providing an instantaneous SEO boost.
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Blog, Link] The best online reputation defense is a good offense
    You need to develop and populate your own personal Whitmanesque song of yourself onto the Internet, into search-optimized text, links, images, and photos — and you need to do it well-in-advance of any problems you might potentially ever have, no matter how discrete and low-profile — the man behind the man behind the man, so to speak — you might fancy yourself.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Blog, Link] Why We’re (SO) Excited for Content Marketing World
    If you can’t make it to CMW this year, we’ll be live-tweeting and blogging about the goings-on all week. Why We’re (SO) Excited for Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Link] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Your NPS is, of course, strongly linked to your perceived trustworthiness. Use your blog to explore the issues that matter most to your buyer personas and to showcase interesting ways to use your solutions. Make it abundantly clear to your site visitors what’s going to happen when they click on your site’s various tabs, CTA buttons, and links.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Link] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children.
  • VIEWPOINT  |  TUESDAY, AUGUST 14, 2012
    [Blog, Link] B2B Lead Generation: Are You Killing the Golden Goose?
    This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”. You can read more about this by clicking this link to Point C: From Chaos to Kickass – 3 Steps to Sales and Marketing Optimization.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Blog, Link] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    For instance, the first 25 individuals that share your upcoming webinar registration link with their friends can be included in an “invitees only” webinar if the people they shared with resulted in at least 2 new registrations. Ask regular commentators to write a guest post on your blog. They will want to share that with their social connections and that will bring more quality traffic to your blog.
  • HUBSPOT  |  SUNDAY, DECEMBER 22, 2013
    [Blog, Link] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
    Just grab a bunch of links to your content from the past month, paste them into an email, add a few images, and voilà : newsletter complete. How Blogging Can Help. Each and every time you publish a blog post, you''re creating a new URL for your site and -- simultaneously -- creating a new opportunity for your site to be ranked in search. Of course, there''s more to boosting SEO with blogging than simply hitting the "publish" button.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Link] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Author: Patrick Groover Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Blog, Link] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Links are more likely to be clicked if they’re shared by a real person. To get your advocates more involved in your content , use their photos and quotes in blog posts and ebooks. You could also point them to blog posts on related industry websites where they can leave a comment. In the B2B software world, it’s a buyer’s market.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Link] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog. If they have one look at how often they blog, what they are blogging about, and what kind of engagement they are receiving.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Blog, Link] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 18, 2014
    [Blog, Link] Grow Your Email List Using Twitter Lead Generation Cards
    ” • Link to a privacy policy Create a page on your website that explains what your company’s privacy policies are and include a link to that page on the card. • Fill out card details This is an optional link that offers more information about your campaign. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Blog, Link] Consumer Brand SEO Pulse: 8.6.15
    link]. link]. link]. link]. link]. “8 8 Signs That Indicate You’re Over-Optimizing Your Blog”. Make sure you don’t see red flags on your blog or website. link]. link]. link]. E-Commerce Spotlight: “How to Attract Killer Links for E-Commerce Sites”. Looking to gain authoritative links to your e-commerce site? link].
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Blog, Link] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Things are looking up as 40% of small businesses reveal that they feel “optimistic” about their business prospects in the New Year, and for good reason.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Blog, Link] Is Your White Paper a Sales Pitch in Disguise?
    eBooks often allow readers to click on links, participate in surveys or watch videos, which keeps the reader engaged and interested in the content. Read more about this on the MASG blog and be sure to leave your commentary. Blog this on Blogger. I asked Laura Carlson to share with you here some important perspectives on content marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Blog, Link] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    Like your snake is only as fast as the slowest runner, your meeting is only as good as your weakest link—so be prepared to solicit input from everyone in the room and recap your key takeaways so everyone leaving the room is prepared to be effective and actionable. Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Blog, Link] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    You can also use the “Services” tab to list details about your company’s services with links to your Web site. Once you’ve created a company page, you will be ready to make use of it by sharing company news, updates and blogs posts, so that your LinkedIn connections can see that your business is vital and active. You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Link] How to Find Hidden Treasures That Will Invigorate Your Content Marketing
    Customers searching back in time on your blog may walk away thinking you are an expert on being inaccurate or a master flip-flopper. A cleverly placed link to content in an email signature can be the push that turns a prospect into a customer. With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Blog, Link] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. 3 Strategies for Maximizing Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Strategies for Maximizing Email Deliverability appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Blog, Link] Why Inbound Marketing Is Perfect for Your Niche Business
    Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online. To help you evaluate whether a particular social network is a good fit for marketing to your specific niche audience, ask yourself the following questions, which we elaborate on in this blog post : Who are the users of the social network? Case Study: Electronic Packaging Systems Company Blogs Their Way to More Traffic and Visibility.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Blog, Link] Do Brands Really Listen?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do Brands Really Listen? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Blog, Link] The business benefit of setting your knowledge free
    Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. I personally answered that question with a big, fat, “yes” and became a proud internet missionary from that day on, spreading the gospel about blogging, online portfolios and social media networking. Consider his artwork for your next project: [link]. By Mars Dorian, {grow} Contributing Columnist.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Blog, Link] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish Can you say #awkward?! On Monday, author E.L.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 3, 2013
    [Blog, Link] 6 Forgotten Content Strategies to Implement Now
    Check out these rules for storytelling: [link]. 6 Forgotten Content Strategies to Implement Now is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Here are a few links to help you get to know me: link. Read their blog, follow them on social media, check out a few books at the library if you need to. Encourage them to speak in soundbites, quotes that are easy to pull out for press releases, blog posts , and other places. Ask them to share the interview on their social media accounts, blog, and anywhere else they can.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Blog, Link] When, Why and How to Gate Content Along the Customer Journey
    With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. Improving SEO (and theoretically, you’ll get more traffic and inbound links). They are watching a YouTube video and maybe clicking a link from there. In early 1996, Bill Gates wrote an essay entitled Content is King.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog, Link] Why a Customer-Obsessed Culture is About More than Persona Marketing
    In less than a year, we transformed our internal culture and saw results that included: 153% increase in blog traffic. Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work!
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Blog, Link] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    It’s about website upkeep, blogging regularly, optimizing for mobile users, updating social media accounts, crafting relevant and timely emails, nurturing leads, studying analytics, staying up to date on the latest industry news -- anything and everything we can do to provide more value to our target audience. When I''m doing research or writing a blog post, I''m forever cutting and pasting between various browsers and documents.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Blog, Link] The Future of B2B Marketing: It's Social
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Blog, Link] Why do companies struggle with ROI?
    presentation to blog post ). The people who read your blog may not be the same ones who listen to your conference presentation. Repurposing a presentation into a blog post significantly expands the reach of your content. Likewise, if the folks who are on your email list also read your blog, you can powerfully reinforce your message by repeating it in both places. Take portions of your ebook or paper and turn them into blog posts.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Blog, Link] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    I attribute this success to providing a lot of interesting links that people retweet. The posts on HolyKaw are short summations of stories, a picture or video to illustrate the story, and a link to the source. test, and there is a plug-in to publish Google+ posts to a WordPress blog. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Blog, Link] 11 Reasons Your LinkedIn Company Page Sucks
    Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. To do so, add 3 banner images/links in step 3 while you're editing your Products tab. Up until recently, the value of a LinkedIn Company Page was minimal.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Blog, Link] Best Website Design Guides and Tips of 2010
    Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. 5 Items to Delete From Your Website Today by HubSpot Blog. The noteworthy examples shown here can help keep visitors on your site when they end up in the wrong place due to a typo, out-of-date link or other error.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Blog, Link] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    Embed this marketing dashboard infographic on your web site: The Anatomy of a Perfect Marketing Dashboard [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Do you have a good marketing dashboard in place? Your marketing campaigns and programs generate a huge amount of data, and dashboards are perhaps the best way to visualize, understand, and provide insight into their performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 3 Steps To Waltz Your Way To Lead Generation Success
    A Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. If a website visitor is reading a blog post or website page about a specific product or service, include CTAs related to what the visitor is learning about on that page. Remove all site navigation and links in order to minimize distractions.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Link] 5 Ways to Find Marketing Inspiration in Your Daily Life
    5 Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Blog, Link] 5 Mid-Funnel Lead Nurturing Mistakes
    5 Mid-Funnel Lead Nurturing Mistakes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Link] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Whether you want them to make a phone call or click-through to your website, make your CTA a highly visible link or button with action-oriented wording. © 2015, VerticalResponse Blog. The post 5 Tips to Creating a Sense of Urgency in Your Writing and Emails appeared first on VerticalResponse Blog.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog, Link] The Best Marketing Speakers
    I could write an entire blog post about why I think this type of question invited so many comments (I tagged people with large networks, the “crowd” effect, Facebook’s algorithm, etc.), The Best Marketing Speakers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Blog, Link] Is Context The Future Of Customer Experience?
    CCC ; border-width: 1px 1px 0; margin-bottom: 5px;" src="[link] frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="">. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Blog, Link] The Inbound Marketing Methodology Explained [VIDEO]
    Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Blogging - The single best way to attract new website visitors is with a blog.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Link] Get Touchy: Mobile-Friendly Email Marketing Design Tips
    Users opening your emails on their mobile devices may be at something of a disadvantage: without a mouse to navigate with it’s easy to thumb the wrong link or button. If you’re including elements in your emails that you need readers to click on — even if they’re just links — an increase in size can be crucial, at least on mobile devices. You also need space between those clickable elements or you may find your readers accidentally clicking on the wrong link.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Blog, Link] Is Your Content Binge-Worthy?
    If you just link straight to the ebook, the time investment may be too much for the browser, and they’ll move on. . You could have a great variety in subject across the usual mediums like blog, ebook, and whitepapers, but what if parts of your audience are totally sick of blogs and don’t have time for a lengthy white paper? Some people respond better to video, some to infographics, some to blogs, and some to 30-page white papers.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Link] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    In this blog, I’ll share some common marketing operations mistakes I’ve come across. 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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