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  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Link] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Link: Don’t automatically send them to your home page and expect them to click around to find what they want. Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Blog, Link] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    In this blog, we’ll share how marketers in higher education, as well as other industries, can overcome resource-limited challenges with the right strategy and technology: When Your Brand Is Coca-Cola, but Your Budget Is Shasta. A defining message, keyword, or visual could be the link between binding your brand with your audience.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Blog, Link] What the Board of Directors Expects from Marketers Today
    What the Board of Directors Expects from Marketers Today was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. This is clearly a win for marketers, but with increased prominence comes increased scrutiny from your Board of Directors – especially for venture-backed companies.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog, Link] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Burton The cult classic movie, Glengarry Glen Ross paints a harsh reality of the world of sales.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Link] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. The broken link email. Tip: If you’re sending out a broken link to that landing page you hoped would be a conversion magnet, your campaign will fail and all your time and effort will be for nada. Do check those links. After the broken link issue, this has to be the next most common mistake. At the close of blog posts. Check all links.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Here are a few links to help you get to know me: link. Read their blog, follow them on social media, check out a few books at the library if you need to. Encourage them to speak in soundbites, quotes that are easy to pull out for press releases, blog posts , and other places. Ask them to share the interview on their social media accounts, blog, and anywhere else they can.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Blog, Link] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    I attribute this success to providing a lot of interesting links that people retweet. The posts on HolyKaw are short summations of stories, a picture or video to illustrate the story, and a link to the source. test, and there is a plug-in to publish Google+ posts to a WordPress blog. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Blog, Link] 5 Ways to Get the Most From Google+ Communities
    One of the most remarkable Google+ community features are the options for different types of content which can be shared; you can pick between photos, video, links and events. The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. Collect inspiration for blog content, present your company’s product, or simply deepen your relationship with members of the community. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Blog, Link] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ashika Balani The days of telemarketers are long gone.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Blog, Link] 11 Reasons Your LinkedIn Company Page Sucks
    Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. To do so, add 3 banner images/links in step 3 while you're editing your Products tab. Up until recently, the value of a LinkedIn Company Page was minimal.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Blog, Link] The Future of B2B Marketing: It's Social
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Blog, Link] 5 Things Marketers Can Learn From Man’s Best Friend
    5 Things Marketers Can Learn From Man’s Best Friend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things Marketers Can Learn From Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Katie Pope Happy National Dog Day!
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Blog, Link] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    But if they could just as easily learn about your topic via a blog post that takes five minutes to read, why would they dedicate 30, 45, or 60 minutes to listening to an explanation? Be sure to include a link to the landing page on which they can register for the webinar in all of your updates; if you also have a compelling visualization or statistic from the webinar, even better! So, you’ve decided to host a webinar. Great idea!
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Link] The Ultimate Guide to Embedding Social Media Posts on Your Website
    pinterest--> Step 5: Paste that snippet of code between the opening <a> tag and the closing </a> tag, so the code looks like this: <a data-pin-do="embedPin" href="[link] <!--pinterest--> Here''s what the final code should look like: <center> <a data-pin-do="embedPin" href="[link] <!--pinterest-->
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Blog, Link] Outbounding in an Inbound World: Tips for Driving Sales Success
    Outbounding in an Inbound World: Tips for Driving Sales Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Outbounding in an Inbound World: Tips for Driving Sales Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Blog, Link] Best Website Design Guides and Tips of 2010
    Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. 5 Items to Delete From Your Website Today by HubSpot Blog. The noteworthy examples shown here can help keep visitors on your site when they end up in the wrong place due to a typo, out-of-date link or other error.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 3 Steps To Waltz Your Way To Lead Generation Success
    A Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. If a website visitor is reading a blog post or website page about a specific product or service, include CTAs related to what the visitor is learning about on that page. Remove all site navigation and links in order to minimize distractions.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Blog, Link] Defining the Modern Marketer: Why Grit Matters Most
    Ask anyone who once specialized in writing copy for banner ads, or who managed link exchanges for the sake of SEO, or who built one-size-fits-all social marketing campaigns while spending zero on social advertising. Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Blog, Link] Is Context The Future Of Customer Experience?
    CCC ; border-width: 1px 1px 0; margin-bottom: 5px;" src="[link] frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="">. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Link] Steps to Building an Amazing Student-Nurturing Workflow
    Delay 5 days: send email with link to your Facebook post of a video message from current dental assistant students. Delay 3 days: send email with a link to download your report on the various types of dental positions this program prepares its graduates for. Delay 5 days: send them a link to blog post of your dental program's FAQs. You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Link] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Whether you want them to make a phone call or click-through to your website, make your CTA a highly visible link or button with action-oriented wording. © 2015, VerticalResponse Blog. The post 5 Tips to Creating a Sense of Urgency in Your Writing and Emails appeared first on VerticalResponse Blog.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Blog, Link] How to Design Experiments for Your Website in 5 Easy Steps
    Of the 60,000 website visitors, 60% entered through the homepage, 20% through the blog, and 20% through various other pages. 83% of Example Enterprise''s leads converted on landing pages linked to from the company blog. Most of the leads are coming from the blog, even though it accounts for only 20% of their traffic. The calls-to-action on the blog are doing very well -- if you do the math, they have an 8.6%
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Link] Get Touchy: Mobile-Friendly Email Marketing Design Tips
    Users opening your emails on their mobile devices may be at something of a disadvantage: without a mouse to navigate with it’s easy to thumb the wrong link or button. If you’re including elements in your emails that you need readers to click on — even if they’re just links — an increase in size can be crucial, at least on mobile devices. You also need space between those clickable elements or you may find your readers accidentally clicking on the wrong link.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Blog, Link] 3 Steps to Bridge the Gap Between Online and Offline Channels
    3 Steps to Bridge the Gap Between Online and Offline Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Bridge the Gap Between Online and Offline Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Blog, Link] Enterprise gamification is a spoon full of sugar
    But that doesn’t change the fact that GaggleAMP gives companies, charities, nonprofits, NGOs, and organizations all the tools they need in order to make sure every single one of your staff, your board, your membership, your clientele, and even your fans have the ability to link directly to all your online communications, including all your blog posts, via RSS, and all your social shares, via automated or semiautomatic processes, as retweets, reshares, likes, and social shares.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blog, Link] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. We also had another customer who enjoyed last year's conference write a blog post.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Blog, Link] Is Your Content Binge-Worthy?
    If you just link straight to the ebook, the time investment may be too much for the browser, and they’ll move on. . You could have a great variety in subject across the usual mediums like blog, ebook, and whitepapers, but what if parts of your audience are totally sick of blogs and don’t have time for a lengthy white paper? Some people respond better to video, some to infographics, some to blogs, and some to 30-page white papers.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Blog, Link] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    As for the current presidential candidates, almost all of the candidate sites today echo a similar format: clear message, clear call-to-action, neat navigation, and a giant email signup (plus links to social media sites). Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes for political candidates.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Blog, Link] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    They then share those interviews with their potential audience on their blog. Interviewing experts for the blog is our way of sharing that same experience and insight with our audience,” explains Groove's Alex Turnbull. Nearly every post that ranked well for 'email marketing best practices' was a link roundup or category page. In an effort to explain how to make quizzes, Interact created the following in-depth blog post which dives into heavy detail on how it's done. “We
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Link] How Google's Change to Gmail Images Affects Email Marketers
    The change, which Google announced in a blog post yesterday, involves the images within all emails sent to Gmail accounts. For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Blog, Link] [Ebook] Leveraging Psychology in Digital Marketing
    Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    The more blogs and books you read on the subject, the more confused you probably get. The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog. Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page? Clicks- On your posts (such as links, videos, photos).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Blog, Link] The Marketers First Virtual Event – Are You Ready?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Blog, Link] Everything You Need to Run a Successful Social Media Contest
    There are so many rules and guidelines, so much planning and preparation involved, that we thought a blog post was really required to explain how to run a contest that delivers a solid return on investment. I highly suggest posting about your contest (including the link for where to find it) and pinning that post to the top of your Timeline. Just remember to use contest-specific tracking tokens for your links so you know who’s clicking.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Blog, Link] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    You know the auto-follow message -- you follow someone on Twitter, and then get an automated message back from them with a "thank you" and a promotional link of some sort. Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. I recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong. Uninformed Guest Blog Post Submissions.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Blog, Link] A Legal Perspective: Who Owns Social Media Profiles?
    When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights. You can follow his blog at [link] and follow him on Twitter @LizerbramLaw. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am excited to welcome David Lizerbram as a guest blogger for today’s post.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Blog, Link] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Blog, Link] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    Click on a link in the table of contents below to jump ahead to the section you're looking for, or keep scrolling to read the full guide. Fortunately, you can create an account in less than a minute by going to Medium.com and clicking the "Get started" button in the center of the page (or the "Sign in / Sign up" link at the top of the page). Unlike traditional blog comments, Medium responses are treated as individual stories.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Blog, Link] 7 Tell-Tale Signs Your Competitor Is a Total Shmuck
    So if you've got a competitor that's doing any of the things in this blog post, take heart in knowing that they are, indeed, acting like a total jerkazoid. Or perhaps you write a fantastic blog post, and they decide to hop on the bandwagon and do a slight reword of your content so they don't get dinged for duplicate content in the SERPs. 4) Leaving Links to Their Content on Your Content. Not by link spamming. You know what never goes out of fashion? The high road.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 15, 2015
    [Blog, Link] 21 Essential (And Not So Essential) Elements of Email
    Unsubscribe link. Gmail thinks the unsubscribe link is so important that they add an unsubscribe link at the very top of every email read in Gmail, whether the marketer already has an unsubscribe link in the email or not. A call to action can just be a blog post title, or a short “click here to read more” message. And a call to action can also be a text link, or a button. Link to web-based version. Subscribe link. Minimalism is in.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Blog, Link] 4 Secrets of Mobile Retention
    4 Secrets of Mobile Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning.
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Blog, Link] 2 Advantages To Using Pay-Per-Click Advertising
    You come up with an ad, a link to your site and keywords that trigger the ad. Related posts: Cody Ward Receives Certification in Inbound Marketing Online Ad Metrics & the Google Activate Initiative 6 Insightful Blog Quotes for Puzzle Marketers. In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Blog, Link] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Field Events Are Just as Important as Conferences: Here are 4 Reasons Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Field Events Are Just as Important as Conferences: Here are 4 Reasons Why appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 4, 2017
    [Blog, Link] Celebrating a Marketing Companion podcasting milestone
    It was a difficult decision because I didn’t want to begin anything that would distract me from creating great content on the blog. If you can’t access the episode above, click on this link to listen to Episode 100. By Mark Schaefer. In 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we had recorded the conversation.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Blog, Link] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    Read this blog post to learn more about how it works. When you download the Sidekick Chrome extension, you can opt in to get live notifications whenever someone opens or clicks on the links in your emails. I couldn't write a blog post about inbox organization without including my go-to strategy for getting to -- and maintaining -- inbox zero. Most people have a love-hate relationship with their email inbox.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Blog, Link] Consumers Weigh in on the Efficacy of Inbound Marketing
    A great example of an effective outreach strategy is Groove’s highly targeted guest blogging efforts, which helped the software startup reach more than 1 million peopl e. Consumers Weigh in on the Efficacy of Inbound Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Consumers Weigh in on the Efficacy of Inbound Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Link] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? Get more social-specific metrics by using link tracking to see which site traffic or conversions on content offers most commonly result from your social activity. Use language that tells your readers the benefit of clicking on a link or includes a clear call-to action. You’ve heard it before: The web is a noisy, noisy place.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Blog, Link] How to Optimize Video Marketing For All Learning Styles
    Not only do customers consistently ask about Anthropologie’s music selection, their playlists are one of the most valued forms of content on their blog. Language is not just the words spoken during the video but any copy layered over the video, including questions, annotations, and link-outs. Not only can you layer and align written words on top of your video content, you can even hyperlink to relevant blog posts or websites.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog, Link] 10 Traits of Amazingly Awesome Infographics
    What this usually results in for marketers is a high rate of social sharing that generates a lot of web traffic and precious inbound links to increase SEO. Infographics take time, effort, and skill to create, so the next time you decide to create one for your business to boost traffic and inbound links to your website, make sure it encompasses the following 10 traits. Create a post on your blog to feature it, and share it in social media and via other promotional channels.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Blog, Link] The best content marketing blends old, new, and what’s next
    Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Plan your story: Are you going to write a blog post, white paper or news feature article? Good stories lead to future good stories or blog posts. Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.)
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Blog, Link] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes: Secret #1: It All Starts With Customer Intelligence. 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Link] How to Optimize Your Marketing Channels [Free Ebook]
    The goal of this ebook isn’t to overwhelm you with algorithms and formulas; instead, it’s to highlight some best practices you can implement (and some experiments you can run) for tweaking: Blog posts. Use the click-to-tweet link below! Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you: There''s still more work to be done. A lot more.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Blog, Link] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    <a href="[link] alt="Mad Libs My Best Marketo Summit Ever" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> Mad Libs: My Best Marketo Marketing Nation Summit Ever was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Blog, Link] 7 Key Steps to Facebook Growth
    Lou Abramowski, CEO and founder of Unbenchable, has a knack for helping businesses and brands increase their Facebook presence: with his help Jack Link’s Beef Jerky went from 9,000 to 1.2 Consider including funny or inspiring quotes, and links to relevant articles in your industry. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Blog, Link] When You Should (and Shouldn't) Outsource Your Marketing
    If you're having trouble figuring it out, reference this blog post that has some questions you can ask to help you differentiate PPC pros from PPC posers. SEO is about more than just creating content around specific keywords; you need someone, or a team of people, who understands on-page SEO, technical SEO, and even has a flair for co-marketing to help you build quality inbound links. And if you even look to outsourced link builders, tread extremely cautiously.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Blog, Link] 6 Things to Update Before Starting Your Next Job Search
    Next, add media, examples of your work, a link to an updated portfolio , and any new skills, certifications , and awards you may have gained. An email signature is an easy way to link to places you want them to see, like your Twitter and/or LinkedIn accounts, your blog, your online portfolio, and so on. Read this blog post for an email template for asking someone to give you an email introduction.). Starting a job search is a daunting task.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Link] ?6 SEO Myths BUSTED
    If you do a search for “SEO copywriting tips” you’ll get lots of results that essentially parrot back the same information: use an active voice, write intriguing headlines, include links, use meta tags etc. This lead many SEO copywriting blogs to proclaim the “death” of the keyword. Google made a big to-do of its Authorship program and suggested linking content or articles to a Google+ account would help with page ranking. 6 SEO Myths BUSTED appeared first on Writtent Blog.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Blog, Link] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Then they will point you to a link saying, “Well, sort of. A great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. appeared first on Marketing Action Blog - Act-On.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Blog, Link] Is Your SEO Actually Working? 3 Ways to Find Out
    Traffic to blog posts and resource content (rows 4-8 above) probably mostly came from non-branded search traffic because they focus on a solution or on information that Google would have delivered in result to a more generic query. 3 Ways to Find Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your SEO Actually Working? 3 Ways to Find Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog, Link] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    3 Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Blog, Link] Is Social Media Going to Kill Email?
    One of the most popular ways to share content with friends or family is to send a link via email. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Blog, Link] 9 Ways to Measure Content Marketing Success
    Inbound links. If you’re not focusing on SEO and conversion-optimized landing pages and lead generation content like eBooks in addition to blogging, it’s time to expand your repertoire. What’s the secret to taking your little business blog, and transforming it into a content powerhouse? To learn a bit more about how we do that, check out this blog. Are you reaching your content marketing goals?
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Blog, Link] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    Use examples and link to sources that will back up your ideas. For example, let’s say you are writing a blog post entitle 7 Reasons Red Couches are the Hot New Trend. The post 9 Sure-Fire Copywriting Formulas to Grow Your Audience appeared first on Writtent Blog. Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Blog, Link] Public Service Announcement: Field Events Aren’t Dead
    Public Service Announcement: Field Events Aren’t Dead was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Blog, Link] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    3 Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 18, 2007
    [Blog, Link] 7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did
    Is that really any different (theoretically at least) than building a traditional SEO content strategy for your own business or clients, that is designed to generate links and/or publicity? I had an opportunity to meet a few dozen intelligent and exciting people in NY this week and am sending out emails, subscribing to blogs and connecting in communities, all with the goal of building a network and being able to help other people achieve success in social media.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Blog, Link] Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer
    He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics. For Jeremiah, he “pays himself first”–before he gets into his email in he morning he spends time going through blogs and reading up on relevant industry subjects. He is constantly gathering information and keeping draft blog posts ready to go.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Blog, Link] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. Use a printing service to print and mail customized postcards that include a link to a landing page where the recipient can request or claim a small gift card.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Blog, Link] 3 Steps to Reduce Churn and Increase Revenue
    3 Steps to Reduce Churn and Increase Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Reduce Churn and Increase Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Blog, Link] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
    Repurpose content that you''ve already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script. 5) Embed your video on your blog, website, or share the link on your social networks. When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Link] Create Birthday Emails That Engage Your Subscribers
    Link birthday messaging to your products and services. The email also encourages customers to shop at the store with a clear call to action — “shop now” and “find a boutique near you” links feature prominently in the message. The post Create Birthday Emails That Engage Your Subscribers appeared first on Vertical Response Blog.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog, Link] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Clark revealed recently that he thinks building authority requires prioritizing links and readers above SEO. Content must mean more than a blog post.”.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 8, 2016
    [Blog, Link] On the Menu: Email and Mobile Marketing [INFOGRAPHIC]
    Link email content to a responsive website OR your mobile app for videos, loyalty punchcards, reservations, or e-commerce on every device. The post On the Menu: Email and Mobile Marketing [INFOGRAPHIC] appeared first on Vertical Response Blog. Julia Child once said, “Once you have mastered a technique, you hardly need look at a recipe again and can take off on your own.” ” The same can be said of mastering your small business marketing.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog, Link] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    If you’re attending Oracle OpenWorld in San Francisco, we’d love to see you at the Markies Video Experience booth in Moscone West/3 rd floor (link to map) to: 1) Watch four brief Markie videos to vote for one People’s Choice Markie Award for best video. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!
  • MODERN MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Blog, Link] Google+ Opens Up Brand Pages…Sort Of
    Keep checking back or subscribe to the blog for updates. Tell us about it and share a link! Google+ Opens Up Brand Pages…Sort Of is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] What Raising a Toddler Can Teach You About Engagement Marketing
    With the plethora of parenting advice on social media, parenting blogs, and articles (not to mention the in-laws), it is easier than ever to measure and analyze parenting techniques. What Raising a Toddler Can Teach You About Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Blog, Link] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    Introducing Your Instagram Feed on the Web, From the Instagram Blog. Two, when you look at your newsfeed on Instagram.com, you will see that hashtags come up as plain text instead of linking to a stream of common images using the same hashtag. You can only see images from people you currently follow or through different user profiles on the web, which you can access by clicking through to their profile or typing: [link] for example.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Blog, Link] 6 of the Best Professional Bio Examples We've Ever Seen
    It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. Follow the link and you'll be led to a page dedicated to a fuller bio, which she's divided into two parts: a "short version" (literally a bulleted list of key facts) and a "long version," which includes traditional paragraphs. You can read this blog post to learn how to create social media buttons and add them to your website.).
  • CONTENT STANDARD  |  THURSDAY, MARCH 16, 2017
    [Blog, Link] How Overstock.com Is Winning at Retail Marketing
    Throughout each piece, there are links to products on Overstock.com’s website, so it’s not in-your-face, “buy this product immediately” marketing. The content inspires the customer to consider adding several more products to their cart, once the blog article has shown him or her the added benefit of these pieces.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog, Link] Go for Gold! How to Write a Winning Award Submission
    If the award submission form permits, include a link to a video that complements your submission. How to Write a Winning Award Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Go for Gold! How to Write a Winning Award Submission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Blog, Link] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    This blog post will give you the full breakdown of what's going on, and whether it's worth your while. It makes sense given that a brand’s Pinterest boards are set up like digital catalogs, displaying items that link directly to product pages. First, when posting to Instagram, make sure your brand's Facebook and Twitter accounts are linked to your Instagram account so that your photos post seamlessly to all of your networks for extended reach. Vintage is so in right now.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Blog, Link] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    This may not be the main channel they are interested in actively participating on–perhaps they interact more with your brand on your blog or want instant support via chat or a Twitter account. Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Blog, Link] 3 Ways to Give Back Throughout the Year
    3 Ways to Give Back Throughout the Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Give Back Throughout the Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rory Van Nest It’s the end of the year and giving is at an all-time high.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Blog, Link] 5 Steps to Kickstart Your Account-Based Marketing Program
    5 Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Blog, Link] How to Write Headlines That Get Shared And Drive Traffic
    Headlines make the blog post. They can make or break a blog post, an eBook, a webinar – you name the content format. It’s a flawed system, but here’s how it works: Find an existing blog post that’s closely related to the topic of your new post. This will be the link you’ll use in your Facebook ad. But if there isn’t a similar blog post, point it to another site in your niche.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Link] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Save the lengthy speech for the blog. Example of a 100-character tweet by Actomatic: Our latest post: 5 Reasons Marketing Automation Rocks – [link] #marketingautomation. RT @Actomatic: Our latest post: 5 Reasons Marketing Automation Rocks – [link] #marketingautomation. Passive posts may just be a statement, or a link to some content with no comment. Click here to join the Google Hangout: [link]. link].
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Blog, Link] Answers to Your Google+ for Business Questions, Part 1
    You’re that Chris Abraham , the one who grew up in Hawaii, attended GW, lives in Arlington, and spend too much time and money on blogging and target-practice. Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Blog, Link] 14 Free Tools That'll Make It Easier to Run Your Business
    To give you a better sense of how you can make the most of the suite, check out this post from my colleague Corey on how we use Google Sheets to crowdsource our blog posts. Recipes link together some of your favorite cloud-based services, and can trigger a specific action based on particular events. If you create a new link post on Facebook, then post a tweet with the same link on Twitter.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog, Link] How to Find Elusive B2B Buyers
    How many are happy that you keep sending them email after email until they finally click on the “unsubscribe” link and remove themselves from your email list? I talk a lot about pull marketing on our GreatB2BMarketing.com blog, so please go there to learn more. Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis? How many are glad that you called when they weren’t expecting to hear from you?
  • KAPOST  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog, Link] The Future of Content Marketing: Here’s Where We’ll Be in 2020
    As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising. Curate links to relevant content in your industry. The post The Future of Content Marketing: Here’s Where We’ll Be in 2020 appeared first on Kapost Content Marketing Blog. The world of content marketing is bursting with energy. Tech giants are recruiting screenwriters. Content agencies are flourishing.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Link] 4 Questions to Ask Yourself Before Outsourcing Content
    Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? Inbound marketing is a lot more involved than just creating blog posts, white papers and newsletters—you have to think through the various issues involved with different buyer personas and influencers, and how their issues change depending on what stage of the buying process they’re in.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 3, 2015
    [Blog, Link] 2015 Sales Predictions
    The use of LinkedIn and other online databases has allowed salespeople to evaluate their top best clients and determine who they are linked to, what association’s they are involved in and who they know within their personal connected networks. As they are selling their solution and the associated benefits, the salesperson must link those benefits to a dollar value and then make a Business Guidance recommendation to the prospect. Blog: www.YourSalesManagementGuru.com.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 13, 2012
    [Blog, Link] Where Marketing Metrics Go Wrong
    Where Marketing Metrics Go Wrong was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Link] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    On desktops, this included PSA’s from Orange Is The New Black actresses and on mobile, it included a variety of things that you could do instead of binge-watching Netflix: 3 Lasting Benefits To April Fools’ Day Prank Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Lasting Benefits To April Fools’ Day Prank Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Link] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    Notice one offers a free item; the other includes several text-based links that provide more company information. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Guide to Autoresponders Part 1: Benefits and Welcome Emails appeared first on VerticalResponse Blog.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Blog, Link] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    These posts can be comprised of text, images, links, non-native video, and slide decks. Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Blog, Link] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    A good workflows are directly linked to success. When setting up a dashboard for paid search and content marketing teams the dashboard should be instructions that tell your team: The keywords, blog posts, and campaigns that generated revenue and they should continue focusing on. They have no problem conducting an analysis to identify the keywords, segmentations, and blog posts that lead to sales qualified opportunities.
  • MARKETRI  |  FRIDAY, MARCH 16, 2012
    [Blog, Link] Take Your Web Traffic Into Your Own Hands
    An off-page SEO strategy leans on search engines to determine the linking structures of other sites in relation to your site to build better ranking. The strategy to completely offload this task to build links through article indexing sites seemed to worked great—for awhile—until Google caught up with some SEO gurus who were able to change rankings in a way that was lessening the quality of the Google search.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Blog, Link] Higher Education and Beyond: A Changing World for Marketers
    Higher Education and Beyond: A Changing World for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Higher Education and Beyond: A Changing World for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Link] Broadening Your Social Strategy to Attract More Students
    If the goal is to drive visitors to your admissions blog, then post regular links in the most relevant social media sites. Understanding the best times to post on a specific network (take a second look at our benchmark report and the Pew research as a starting point, links above). Maybe your admissions office should set up an account and post the link on your website so kids can ask questions they may be to shy ask otherwise?
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