Chris Koch

AUGUST 23, 2011

It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. You have to come up with something really pithy and link to the deeper thinking. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. You have to come up with something really pithy and link to the deeper thinking. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

JUNE 16, 2009

I started following people whose blogs I like in those areas and things took off from there. Twitter for business fills a learning gap that blogging used to fill but from which most good blogs graduated from early on: linking. I think blogs are for thinking, not linking. Linking to learn.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

OCTOBER 12, 2009

No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site. The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor.

Domain 100

Domain RSS Traffic Design 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

DECEMBER 30, 2009

If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Thank you so much for your comments, links, and tweets this year. Where should your corporate blogs live? Who says B2B marketers are lagging in social media? Five questions and answers.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

NOVEMBER 12, 2010

I have to shut down the original carcass of my blog at wordpress.com because it has been dead for more than a year now and it’s starting to stink. I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. Thank you for being part of the blog so far.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

NOVEMBER 24, 2009

Blog, Space.] is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. Disclaimers aren’t enough if the blog is plastered with company logos or the company name is part of the blog title. “This [Choose. Require that any use of the company logo or name be approved.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

OCTOBER 14, 2011

I read everything I link to in my tweets and everything I re-tweet. I don’t tweet my blog posts multiple times unless there have been comments that I want to alert people to. I tweet links to content, not quotes from famous people. If you feel strongly about this, maybe we can turn it into a Twitter pledge and share it.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

SEPTEMBER 24, 2010

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. The link between sharing and fatter bonuses. The link between sharing and fatter bonuses.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

OCTOBER 14, 2011

I read everything I link to in my tweets and everything I re-tweet. I don’t tweet my blog posts multiple times unless there have been comments that I want to alert people to. I tweet links to content, not quotes from famous people. If you feel strongly about this, maybe we can turn it into a Twitter pledge and share it.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

JANUARY 28, 2011

Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. But it’s going to mean letting these people roam free outside the corporate firewall.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

SEPTEMBER 23, 2011

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

OCTOBER 7, 2011

One of the reasons I know that B2B marketers get this is because the number one goal of marketers in our survey was to integrate social media into the larger marketing strategy —to link social media to their idea marketing process and their events—the channels that are proven and where the business has committed to contributing content.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

OCTOBER 7, 2011

One of the reasons I know that B2B marketers get this is because the number one goal of marketers in our survey was to integrate social media into the larger marketing strategy —to link social media to their idea marketing process and their events—the channels that are proven and where the business has committed to contributing content.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

NOVEMBER 7, 2012

Indeed, there is a sense among my colleagues (that has been voiced to me as a rule), that Forbes frowns on stuff that shills products or links back to stuff on our company’s website that does. A lot of it still brags about how great the company is, even if there’s no direct link to our stuff. But hey, I’m a known crank.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

SEPTEMBER 17, 2010

And they’re linking this content to their social media management strategies. Lately, as traditional media fall away, marketers are getting the message and creating content that looks just like the stuff that readers love from traditional media: news, advice, and new thinking that is not meant to manipulate them into buying something.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

MAY 21, 2010

of the time any link that you put in a tweet is going to lead to accessible content. Twitter etiquette, at least as I observe it, is that if the information that you’re linking to is gated, you take up some of that precious 140-character real estate to inform people of that fact. The expectation on Twitter is that 99.9%

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) But there is a natural link between social media and lead generation. for at least that long. Social media and lead generation go together.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

OCTOBER 12, 2009

There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0. Today’s real media revolution is in its destructive and chaotic period. Our traditional business model for media is imploding.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

DECEMBER 16, 2010

In the nearly three years I’ve been writing this blog, I’ve been relentlessly chronicling my pursuit of the developing story of social media for B2B marketers and absorbing your comments and real-world stories. In creating logic to link all the different pieces I had together, I created new IP. Motivate yourself to write.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Media 100

Chris Koch

OCTOBER 1, 2010

Video, blogs, Twitter? Yes, stole this one from your blog. More about it here: [link]. What works better: a blog with a multi or single author approach? Most multi-author blogs are really boring, with few posts and even fewer comments. What are some ways B2B marketers can improve their thought leadership?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

It’s okay to link to news items or interesting blog posts, but chances are that many others have already done the same thing. Blogs are a great hub for creating and sharing original ideas, because readers can contribute to and refine the thinking (as I’m hoping you’ll do here!). Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. Rarely do those links lead to paid content. The unwritten rule for blogs demands at least a post per week, for example.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media has ROI. Do you call that ROI?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

MAY 13, 2011

Here are links to my book, my blog, my company.” If I wanted fake Viagra pills I would have stuck to email. Looking forward to chatting. Download a free value calculator.” Wow, king of the transition sentence, aren’t we? Gives new meaning to the phrase “cut to the chase.”.

Twitter 100

Twitter Validation CAN-SPAM Facebook 100