How to Generate Leads Using Quizzes
SEPTEMBER 16, 2015
It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. ” quiz in your blog makes sense.
How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Most portfolio creators are content with placing their work on a single, blog-style page, where each new addition pushes a previous one down. Let’s say he has created ebooks, blogs, articles, and ad copy. This post originally appeared on HubSpot's Agency Post.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
Here are 11 key tips to help improve the way your brand communicates with consumers. JetBlue responds quickly to customer service questions on Twitter. If your brand is going to go on Twitter for customer service, it’s important to be committed.
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form.
6 Success Factors for Adopting Marketing Automation
JULY 20, 2016
As the Professional Services partner manager and marketing strategist at Act-On, I’ve worked with hundreds of companies that implemented marketing automation. on your site, and lead capture forms , including a Contact Us form so people have an easy, direct way to get in contact with you. #2:
12+ Tips for Trade Show Success
The Effective Marketer
JUNE 29, 2011
brings 12 tips for ensuring shows deliver the leads you expect. Establish a service level agreement with sales. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. A few more tips. Blog about the show.
4 Steps to Lead Nurturing: Walking the buying path with your customers
B2B Lead Generation Blog
APRIL 20, 2015
Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. If you’re wondering what kinds of content helps progress leads further faster, ask your sales team.
Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.
Trade Shows Don’t Work
Your Sales Management Guru
JUNE 1, 2015
I speak at many trade shows/conferences, to better understand the audience I normally walk the exhibit hall to listen to conversations and view the exhibits, I have always been amazed when I walk the floor; Most trade show booths are either confusing or do not clearly show or describe what the company/product/services do or what benefit they provide an attendee. No mailings are sent out or every lead is not followed up within 3 days of the event. . Trade Shows Don’t Work.
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Determine goals: sales; leads; brand building; product demonstration; education.
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
FEBRUARY 11, 2016
This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation?
7 Questions to Ask Before Launching a B2B Referral Program
Modern B2B Marketing
MARCH 14, 2016
Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. How will you qualify referred leads? Qualifying referred leads is a more complicated process for B2B companies.
6 Must-Have Website Calls-to-Action that are Sure to Convert
Modern B2B Marketing
FEBRUARY 5, 2014
Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. And that means you can ask for lead information in exchange!
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Otherwise, you're leaving potentially massive lead and sales numbers on the table. How to Generate Leads from the Most Popular Pages on Your Website.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
3) Data Lead Content. More niche content – with the escalating arms race, and the massive volumes of content being created on a daily basis (2+ million blog posts per day), it’s getting more and more expensive and time-consuming to create content.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
SEPTEMBER 16, 2015
With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Where do you plan to publish your content (website, email, blog, social channels, mobile, all of the above)?
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 24) Cost-per-Lead (CPL). 49) Lead.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks.
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Promote your Twitter presence on your website/blog.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
and probably some leads. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Business Blogging.
6 Steps to Implementing an Effective Lead Management Process
NOVEMBER 15, 2011
Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. Lead Generation lead generation
7 Reasons You're Not Generating Leads From Social Media
NOVEMBER 25, 2011
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. 7 Ineffective Ways to Generate Leads From Social Media. This is a guest post written by Pam Sahota.
11 Great Ways to 'Get Personal' in Your Email Marketing
JUNE 11, 2012
So as a marketer, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them a product or services that adds value to their lives. You can read more about developing strong buyer personas in this blog post.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. In order to generate those leads and customers, you need to optimize your social presence for lead generation.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This?