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The 4 L's of a Successful Lead Generation Strategy


Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Anything related to driving better conversions is worth reviewing for the B2B marketer. Content Marketing World.

BtoB 28

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How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. Social media marketing.