5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. Disclaimer: LinkedIn is an Eloqua customer.

Use Content Curation to Create Leads on LinkedIn. Really!

NuSpark

Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more.

Trending Sources

26 Ways to Promote Your Blog Post

Marketing Action

You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Has anybody been asking questions your blog post answers?

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs!

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs!

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Lead scoring gets more important.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. Lead Management.

11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. You're (probably) not business blogging just for fun.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program. Lead Capture.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program. Lead Capture.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom.

The Eight Best Online Tools for Sales Professionals

Webbiquity

And it’s not just arguments over lead quality. The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. ” — StoreYa Blog.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

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12+ Tips for Trade Show Success

The Effective Marketer

brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Blog about the show. Blog about the show attendance, take pictures of your customers and post them in your blog.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. while giving you what you want (leads!)

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

3) Data Lead Content. More niche content – with the escalating arms race, and the massive volumes of content being created on a daily basis (2+ million blog posts per day), it’s getting more and more expensive and time-consuming to create content.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. Good luck in getting your blog project approved.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). LinkedIn. Blogging. Blogging drives traffic to your landing pages and website better than any other tool.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. A CTA leading to your case studies page. 4) Write blog posts about your case studies.

6 Steps to a Killer Brand Awareness Campaign

Kapost

Are they on LinkedIn regularly? Are there blogs that this type of person reads regularly? Contact the website to see if you can guest-write or have someone write about your brand on that blog. Do you want lead captures and email addresses?

How to Beat 27 Million Competitors at the Content Game

Kapost

As LinkedIn’s Senior Content Marketing Manager Jason Miller said , “Content marketing is no longer a numbers game. It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. An individual or group of people usually maintains a blog.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 24) Cost-per-Lead (CPL). 49) Lead.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". The Blog Post Compilation Ebook. Start by thinking of a topic that you've already written about on your blog.

Everything Marketers Should Know About Secondary CTAs

Hubspot

A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog.

Top 10 Tools for B2B Marketers

KoMarketing Associates

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. B2B Search Engine Marketing Blog

Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms

Hinge Marketing

They guide visitors to provide contact information and other relevant lead-capturing data. A few examples of where to present these calls-to-action include: Blog posts. Is there a page on your site that leads tend to consistently visit? On Twitter or LinkedIn?

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? Your lead generation goal will thank you for it.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Lead-Capture Form: This is the element your landing page simply cannot function without.

12 Simple Ways Marketers Can Humanize Their Brand

Hubspot

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. Or do you elicit more personal feelings from your leads and customers? Companies are not people.

How to Create Marketing Offers That Don't Fall Flat

Hubspot

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Put offers behind lead-capture forms.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Bad Leads. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Lead.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program?

9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business.

MQL 20

7 Reasons You're Not Generating Leads From Social Media

Hubspot

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. 7 Ineffective Ways to Generate Leads From Social Media. This is a guest post written by Pam Sahota.

How to Manage Successful Webinars – Part 2

Modern B2B Marketing

In part 1, we walked through the steps we take leading up to a live event. Live events can be great for lead generation and lead nurturing. Prepare to incorporate LinkedIn into the webinar experience. Temporarily turn off Slideshare’s lead capture.