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How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. But what about search engine traffic? Can you drive free search engine traffic to landing pages?

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

Trending Sources

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” In a previous blog, we mentioned that there are many search engine options in China.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. What’s SEO ?

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Today, it is of relatively low importance for effective SEO.

10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Focus on your keywords and be the broken record.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. Any reputable SEO pro should be able to point to examples both of ranking success (e.g.,

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. The top all-in-one reporting platform for local SEO. 5) Majestic SEO. 10) Raven SEO Tools.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.”

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 42% click on the website in the #1 position on the search page.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. StoreYa Blog.

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Keyword Strategy. Daily Blog Updates. Keyword Strategy.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! Search Query Data (WMT).

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Search engine algorithms are constantly being updated. So what’s an SEO professional to do? Guides to SEO for Beginners.

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

SEO technology is fast-moving and ever-changing, the industry is a highly fragmented and full of new folks entering it to “get rich quick,” so it’s no wonder it’s hard to learn the truth about SEO. What MetaTags Matter to the Search Engines.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead.

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4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. © 2014, VerticalResponse Blog.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. SEO Tools and Reviews.

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Expert SEO Guides and Tips. through links, navigation, and technical SEO considerations.

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The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content. Best Practices for Image SEO. 2) Name the file using keywords that describe the image. without keyword stuffing. That’s an SEO win/win/win my friends.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. With the assistance of the Screaming Frog SEO Spider you can scan key SEO elements of a website, including HTML title tags.

7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? You only have to look at how much budget SEO gets.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Search engine optimization seems to confuse a lot of people. As the search engines get smarter, there are fewer hard and fast rules to cling to. But keywords are an even better example. Are keywords dead? Keywords are dead. Keywords are not dead.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Search query “information on how to _”. Search query “I need a __”.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. The dynamic between content marketing and SEO is interesting. A handful of search agencies have either made an effort to market themselves as content experts or rebranded entirely to become content shops. But the rise of content marketing has not grim-reapered the role of the search engine optimization specialist.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which tools are best for local SEO?

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. Of course, B2B marketers have differing expectations of an SEO audit as well.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.