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3 Demand Generation Dangers in a B2B Blog Redesign


A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn.

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Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10?

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Percentage of network that is associated with target industries/markets (using keyword identification). B2B Online Marketing Blog Social Media Strategies

Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. b) Visual: Blog posts (video/image collections), infographics, video content.

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How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Usage of relevant topical keywords.

Content’s Role in an Account-Based Marketing World


Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. We’ve also started packing up key blog posts as PDFs for the outbound team.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. You’ve also probably created a fair amount of material for your company blog. Use keywords.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Facebook, LinkedIn, and Twitter). Links from other websites back to an organization’s website serve as proof-points and indicators to the search engine algorithm that your website offers relevant content around your pool of keywords.

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.

How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. What inspires your blogs? .

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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Modern B2B Marketing

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. A focused strategy—especially on professional networks like LinkedIn —can target and get the attention of new leads.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis.

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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


According to a study by B2B Marketing and Marketo, nearly 70% of senior marketers say they feel pressure to demonstrate marketing’s contribution to the bottom line. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g.

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6 Ways B2B Marketers Can Attract More Leads With Video

Modern B2B Marketing

In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. It’s essential to do keyword research to identify the topics and trends that will engage your audience and choose the subject of your explainer video.

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. LinkedIn. Author: Dayna Rothman Social media is all about the visuals.

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. You can start by subscribing to the Modern B2B Marketing blog if you haven’t done so already, hint hint.).

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33 Phenomenal Content Marketing and Copywriting Guides and Tips


Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. 11 Timeless Examples #FTW by aimClear Blog.

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10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads.

The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

In this video presented by marketing automation company Marketo , you can learn not only about the content you should create for your emails, but how best to design them, nurture your subscribers, and ensure that they are compliant. Content Marketing ROI: A NewsCred & LinkedIn Case Study”.

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Unveiling The Pipeline Marketing Technology Stack


The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).

5 Ways to Redefine and Retell your Brand’s Story

Modern B2B Marketing

Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. Your keywords will pull you further up the top search results page.

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How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Company Blog. But blog posts won’t be effective if they are just an afterthought.

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. The keyword for success in digital advertising is “multi-channel.”

Interesting Infographics: Create a Killer Social Media Strategy


Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. Author: Sesame Mish B2B lead generation is a huge topic.

Multi-Touch Attribution, A Full User Debrief


And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.)

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. It’s not enough for a web crawler to find content that matches your product category keyword —let’s say “network equipment”.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. A blog post. You can rank them by LinkedIn shares, Facebook likes, and much more.

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

In this blog, we’ll share how marketers in higher education, as well as other industries, can overcome resource-limited challenges with the right strategy and technology: When Your Brand Is Coca-Cola, but Your Budget Is Shasta.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. tweets from 4 Dec 15 – 29 Feb 16 mentioning the keywords: “Digital Marketing” OR digitalmarketing. marketo. Marketo.

Architecture Marketing: 5 Tools to Measure Success

Hinge Marketing

Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. Did they find you on LinkedIn ?

Learn How To Use Quora Ads for B2B User Acquisition


So that’s something that would be super helpful to the marketer, being able to see which topic has been most effective and that’s no different than keyword level reporting on AdWords, right? Marketo, Hubspot, things of that nature.

3 Ways Marketing Automation Helps Higher Ed Marketers Succeed

Modern B2B Marketing

For higher education in particular, 72% of students develop their shortlist prior to reaching out to a school and only three schools make a prospect’s shortlist, according to LinkedIn.

How to Create an Amazing Content Resource Center

Modern B2B Marketing

They highlight their best content up top, and even include their recent blog posts near the bottom of the page. Like many companies (including Marketo), they don’t include their excellent blog in the resource center. Announcing Marketo’s All New Resource Center.

38+ Cool Social Media and Web Tools and Reviews


A slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook.

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