Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 349

Custom Publishing Tactics Search Marketing Lead Scoring 349

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Research and find a solution that seamlessly integrates with your existing tech stack.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 326

Paid Search Agency Content Marketing Planning Advertising Agencies 326

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 283

Lead Scoring Lead Ranking Paid Search Agency Keywords 283

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). It will also recommend when it may make economic sense to outsource at least some of the work. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Lake B2B

DECEMBER 13, 2022

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 The post How Automation in Healthcare is Revolutionizing the Industry? The post How Automation in Healthcare is Revolutionizing the Industry? appeared first on Blog. billion by 2030.

Automation 126

Automation Cost Research Process 126

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Kaon

FEBRUARY 28, 2019

Industry 4.0 Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. “Industry 4.0 It will take time for Industry 4.0 is a major disruptor of manufacturing. is essentially turning manufacturers into digital enterprises. is a Game Changer for Marketing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Webbiquity

MARCH 21, 2021

It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most? Here are three industries taking particular advantage of PPC ads right now.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . In this blog, let us learn more about –. When people research on the web they think they are ‘JUST RESEARCHING’ but they are getting influenced to buy our product.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Stevens & Tate

AUGUST 26, 2022

For example, instead of sending out a pamphlet highlighting your manufacturing capabilities, you would publish content relevant to the manufacturing industry (and whatever niche within that industry you occupy) online. They will probably begin researching PCB assemblies by looking for general information online.

Inbound Marketing 116

Inbound Marketing Advertising Agencies Planning Paid Search Agency 116

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Stevens & Tate

AUGUST 22, 2022

For example, instead of sending out a pamphlet highlighting your manufacturing capabilities, you would publish content relevant to the manufacturing industry (and whatever niche within that industry you occupy) online. They will probably begin researching PCB assemblies by looking for general information online.

Inbound Marketing 109

Inbound Marketing Advertising Agencies Planning Paid Search Agency 109

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110