Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 2.9%. Webmail: 35.2%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. It now accounts for 53.1% of all Apple clients. . Other: 0.9%.

Email Marketing 100

Email Marketing Privacy Protection Privacy Mobile Marketing 100

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. When an open isn’t registered, some like to count instances where there are one or more clicks in an email as an open,” according to this Oracle blog on email open rates. For those in the building materials and construction industry, good news about CTRs abounds.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy: 54.6%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post. in November.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). To learn why, check out this blog post. and 4.3%, respectively.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Liveintent

DECEMBER 21, 2021

The industry recognizes that email newsletters are a critical channel for implementing a first-party data strategy and can have tangible benefits on your direct-sales program and other areas of your business, such as subscriptions. Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Litmus

AUGUST 6, 2021

It’s a closer look at a snapshot in time—versus our annual email client market share blog post—so we can bring you up to speed with the latest insights, faster. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. It highlights global trends across all industries and verticals.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 16, 2021

In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). While benchmarks can be helpful to understand what’s happening in your industry, they’re not unique to you.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. While the initial news of Apple’s MPPs may have sent the industry into a tizzy, the dust has settled.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Regardless of the reasons and intentions for these changes, however, one thing is sure: the industry must adapt — and quick — to the changing digital landscape.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Privacy Aggregators 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. These days, businesses across every industry have made their online presence a priority. But how you collect customer data will need to change, too. But what topics should you cover?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Porch Group Media

NOVEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Digilant

MARCH 11, 2020

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). From our perspective, a resurgence of contextual targeting is welcome in the industry.

Privacy Protection 52

Privacy Protection Privacy Amazon Opt-out 52

Choozle

JUNE 2, 2021

While third-party cookies are placed in a visitor’s browser automatically, users (as well as the ad tech industry) are pushing for more control and transparency of any consumer data. If you’ve followed any marketing or advertising industry news, the topic of the end of third-party cookies isn’t new.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. The post iOS 15: What you need to know appeared first on dotdigital blog.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. blog or newsletter subscription).

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. We’ve got some blog posts that can help you with some of them: What the CAN-SPAM Act Requires.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Avoid ambiguous rating scales. Why should we care about sentiment?

Design 90

Design Email Marketing Trends Work Management 90

Digilant

MARCH 1, 2022

Contextual advertising is not new or “up and coming”; rather, some industry experts have coined it “retro.” This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . Contextual advertising is one of those solutions. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Implement a framework for conducting Data Protection Impact Assessments (DPIA). Let’s see what they are.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Allocadia

APRIL 16, 2019

To do that, they need to acutely understand their industry, set corporate-wide objectives, bring a compelling product to the market and ultimately drive revenue. Among your CIO’s top concerns is how your organization’s customer and financial data sources, such as CRM and ERP, integrate while maintaining security and privacy protection.

Planning 40

Planning Work Management Marketing Management Buy 40

Adobe Experience Cloud Blog

JANUARY 6, 2011

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations.

Privacy 48

Privacy Online Marketing Privacy Protection Marketing Proposals 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Liveintent

NOVEMBER 2, 2021

” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place. Deliver and win Why is personalized content important?

Webinar Metrics 64

Webinar Metrics Click Rate Open Rate Blast Campaigns 64

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. You can even add these videos to your digital ads and blog posts to get the most out of them. .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Liveintent

JANUARY 30, 2023

Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conversion, and retention. The post 2023 NRF’s Big Show: Key Takeaways appeared first on LiveIntent Blog. Let’s dive in.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62