Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. And they did. Know your history.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. That means less time scouring LinkedIn and ZoomInfo for information on leads and prospects. Website URL. Blog Post Views.

Tools 98

Tools Enterprise Management Business Hubspot 98

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Just because your website isn’t open for business doesn’t mean you can’t begin promoting it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Paid content discovery allows you to promote your blog articles within these types of widgets on other sites. Even $20 to $50 per week can make a difference. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Follow @illuminHQ

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Blogging Wizard (Content).

Planning 145

Planning Research Tools Best Practices 145

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. demo today.

Process 53

Process Optimization Curation RSS 53

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. A week before the webinar, you want to think about social media and about a blog post (if you have a blog).

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The course curriculum covers the basics of blogging and storytelling. Become a Content Marketer - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: Will Removing.html From My URLs Help My Site ? Featured Video: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. That’s right.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Congratulations!

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Hubspot

NOVEMBER 17, 2010

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question.

Linkedin 28

Linkedin Traffic High Quality Lead Hubspot 28

Hubspot

DECEMBER 3, 2014

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. We''ve all been there before. What Is the Open Graph Protocol?

Tagging 28

Tagging CMS Development Optimization Social Networks 28

EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. A good example of an about section is Accenture.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: Will Removing.html From My URLs Help My Site ? Featured Video: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JANUARY 14, 2015

Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn Search, People Similar to You) and keywords (e.g., 1) Normalized my title.

Profiling 28

Profiling Linkedin Keywords CMO 28

Moz

SEPTEMBER 27, 2020

Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. Example: you hope to rank for heavily competitive informational keywords with a 200-words blog post. Your content is way too “thin” compared to what is ranking. Your content isn’t as up-to-date. Technical checks.

SERP 74

SERP Optimization Content Keywords 74

Outgrow

NOVEMBER 20, 2022

So, in this blog, we will discuss the various stages of a lead funnel, its benefits, and how you can build and manage a lead funnel for your team. Welcome to the best part of this blog! . 66% of marketers use social media marketing to generate leads with LinkedIn being the top social media channel used by marketers to generate leads.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Valasys

MARCH 5, 2020

To geotarget your website on Google uses the following: Locale-specific URLs for your site or page Hreflang tags or sitemaps to let Google know which page apply to which locations or languages Specify your website’s target locale using the International Targeting Report if your website has a generic top-level domain such as.com,org or.eu.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Why waste time starting from scratch?

Template 87

Template Product Work Management Marketing Management 87

Optinmonster

AUGUST 31, 2022

You can also send new leads to a CRM like Hubspot. The buttons can redirect to a new URL, launch an email optin form, or just close the campaign. If you have a new product launching soon, write about it on your blog and email list. You can add this campaign to blog posts about the product or send it to your general mailing list.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

SmartBug Media

JUNE 30, 2020

Start a hashtag early on and have experts from within your company reference it when they author blog articles, hold webinars, or host a Q&A or video interview with other leaders in the industry. Post and share to social groups that you’re a part of on LinkedIn, Slack, and Quora.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

AUGUST 7, 2018

You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Create a blog. If you’re interested in focusing on keyword optimizing your blog posts, consider reading Blog SEO: How to Search Engine Optimize Your Blog Content.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JULY 18, 2013

Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. The LinkedIn Professional Portfolio. How to Begin Showcasing Your Value on LinkedIn.

Linkedin 28

Linkedin Features Tips Profiling 28

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). At the same time, Anyword can get really sophisticated.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Hubspot

AUGUST 23, 2011

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Claim your vanity URL.

Linkedin 28

Linkedin Ideal Customer Profiles Buzz Profiling 28