Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Navigate the Channel

JANUARY 2, 2023

Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Navigate the Channel

MAY 24, 2023

HubSpot has a good beginner’s guide you can access here. Start a blog (it could even be about the launch planning) or podcast, post pre-launch messaging on LinkedIn or Meta, gather your influencers, if you have or want them, and streamline the collective focus. None of this is haphazard.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Navigate the Channel

JUNE 19, 2023

When you share a link to a blog post, create a roundup of quoted advice from industry experts or link to someone else’s social media post, you’re curating. Curated content is content from other brands or people that you share to your social media accounts,” according to HootSuite in its complete guide to curating content. We can help.)

Social Media 65

Social Media Media Curation Content 65

Navigate the Channel

JANUARY 8, 2024

Some of our favorite resources for persona information and templates include Buffer , HubSpot and UserPilot. Even if you’re writing an About Us or a blog post, it can help to understand characters, setting, the story arch and point of view. Share your content on platforms like Medium or LinkedIn to reach a broader audience.

Template 73

Template Planning Content Marketing Tips 73

Navigate the Channel

JUNE 7, 2023

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # Ungated content, such as blog posts and infographics, improves SEO and increases brand awareness.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65