B2B Marketing Content: Lure or Lasso?
Buzz Marketing for Technology
FEBRUARY 4, 2010
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Tweet This!
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