Buzz Marketing for Technology

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Tweet This!

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Sharing is how you build a Brand

Buzz Marketing for Technology

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Linkedin. Tweet This!

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Share this on Linkedin. Creating Engagement. Tweet This!

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Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Share this on Linkedin. Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media. Tweet This! Share this on Facebook.