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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot).

Four Reasons Your B2B Inbound Marketing isn't Working

Golden Spiral

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). A few grumpy sales reps complain that inbound isn’t marketing.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing.

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers


This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. It seems that “short tail” key phrases with one or two words won’t be affected much by the change. That’s inbound commerce!

10 Ways to Drive Instant Results With Inbound Marketing


A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". All from a simple long-tail keyword phrase!

101 Signs You're an Inbound Marketer


We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living.

11 Ways to Totally Screw Up Your Inbound Marketing


There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts.

What is a Pillar Page? (and why it matters for your SEO strategy)

G2M Solutions

And this time its a big change which has some significant implications for B2B Marketers. The following article was published in September 2017 by HubSpot. seo strategy Inbound Marketing strategy

Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases


Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. Live Webinar: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot With continuing U.S.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority.

Why Inbound Marketing Might Not Be Working for You


Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. What I've noticed, however, is that it's easier than I expected to get inbound marketing just wrong.

4 Ways Paid Search Can Support Inbound Marketing


I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Complement Successful Inbound Marketing Tactics.

How to Research Blog Topics: A Step-by-Step Process


Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Way back in September (seems so long ago), I had the opportunity to speak at's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. I hate marketers.

How to Make Your Blog Posts SEO-Friendly [Checklist]


Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. We understand this is a common issue facing inbound marketers -- and we want to help. 1) Focus on 1-2 long-tail keywords.

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Not Getting What You Want From Blogging? Ask These 11 Questions


You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Want to Improve Your Blog Strategy? These days, anyone can publish a blog post.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Check out HubSpot's 2015 Year in Review.

How to Create a Successful Blog Strategy: A Step-by-Step Guide


We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Blogging Daily

Marketers: This Is Why We Can’t Have Nice Things


The next evolution of marketing is upon us. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. I was talking to a colleague the other day about these changes, and she noted how endlessly marketing channels shift.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. 1) Long-Tail Keywords. Long-tail keywords are cool.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. 1) Long-Tail Keywords. Long-tail keywords are cool.

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Methodology: Brainstorming Awesome Business Blog Posts


It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. For some inspiration, follow along with me here as we write an optimized blog outline together. ” This leads into your blog post pretty quickly.

How to Teach Yourself SEO in 30 Days


And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. Thankfully, there are a number of really great SEO blogs out there that can help you keep on top of the ever-changing SEO landscape. Point Blank SEO Blog.

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The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.

How to Stop Internal Bureaucracy From Preventing Blogging Productivity


Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Blogging takes time.

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. Now B2B social media marketing is far more complex than three bullet points.

How to Overcome the 7 Most Crippling Blogging Challenges


We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.".

14 Ways to Get More Use Out of Your Buyer Personas


Marketing isn''t arts and crafts. 6) Write blog posts with specific personas in mind. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. Inbound Marketing

12 Critical Building Blocks to a Successful Digital Marketing Campaign


Think back to the last digital marketing campaign that blew you off your feet. The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. Inbound Marketing

How to Do Keyword Research: A Beginner's Guide


While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Blogging.

eCommerce Marketing: Google Shopping vs Google Organic Search


A merchant selling sheet metal roofing hammers could write a blog article on how to use a sheet metal roofing hammer to show up in Google Organic search and submit an optimized data feed to a Google merchant account in order to show up in Google Shopping. Connect with HubSpot

Arm Yourself With Content, For Goliath Is Coming


I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. I must warn you, stalwart defenders of Inbound Marketing, that Goliath is figuring out how successful Inbound Marketing can be.

Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]


Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

31 Marketers Share Their Tips for Aligning with Sales


Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred.

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6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky. Marketing Your Content. Failure To Market Properly.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


Real-Life Companies Moving from Outbound to Inbound Marketing. It looks like P&G finally realized it doesn't have a sustainable marketing strategy and are thus taking painful steps to fix it. For the best inbound marketers, the integration never stops.