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Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. Building a Great Landing Page.

Why Landing Pages Are To Leads As Phone Numbers Are To First Dates

Marketing Insider Group

Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. What Are Landing Pages? Why Landing Pages Are So Important.

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Inbound Marketing Analytics 101

The Effective Marketer

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? That''s not the case with inbound marketing. Inbound marketing is a proven methodology that is gaining widespread acceptance.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Doesn't inbound marketing rock?). The same way you'd make sure of it on a blog post: by optimizing it for search engines.

inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Blog at WordPress.com

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Hubspot is about education more than it is CMS.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important.

Four Reasons Your B2B Inbound Marketing isn't Working

Golden Spiral

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). The conversion rates on your PPC landing pages are disheartening.

Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Not writing pillar pages?

The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! But let's put a stop to this, shall we, marketers?

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

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5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. Connect with HubSpot

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. The first type of definition essentially describes it as the opposite of outbound marketing. Figure 1: Inbound Marketing vs. Outbound Marketing.

Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Buyer Blog Sales & Marketing

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing.

How To Link Inbound Marketing With Trade Show Success

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. So can trade shows fit in with that new approach to marketing?

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? A growing number of companies are awakening from their long, outbound marketing slumber. A comfortable sleep where companies could leverage the power of media to interrupt what consumers were interested in and shout marketing messages at them. Wake Up And Smell The Inbound Coffee.

5 Awesome Landing Page Lessons From Real Life Examples

Hubspot

On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. Connect with HubSpot

What is Inbound Marketing? The Idiot’s Guide [Infographic]

Webbiquity

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If not, it might be time to conduct a few landing page makeovers.

How HubSpot Integrates Sales and Marketing

ATAK Interactive

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. HubSpot. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum.

The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. of your landing page copy. Connect with HubSpot

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Doesn't inbound marketing rock? Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck. The Page Title.

Inbound Marketing Automation

LeadSloth

Should Marketing Automation systems add Inbound Marketing tools as standard features? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting.

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap.

38 Top Inbound Marketing Tools for 2018

Leadfeeder

If you’re like most marketers, you know there are a ton of tools out there built specifically to help with certain aspects of inbound marketing. Inbound Lead Generation Tools Want to identify anonymous web visitors, reach out, and engage them?

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. A third of marketers said they redesigned because it was time for a change. So there’s a disconnect there, between what marketers offer and what people really need.

4 Ways to Use the A/B Testing Tools in HubSpot (Plus a Bonus Tip)

SmartBug Media

A/B testing is a great way to put marketers in our place. You know marketing best practices. A/B testing will help you back up your marketing decisions. HubSpot has some great tools for helping you set up A/B tests, but before I dive into the details, let’s review best practices.

How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]

Hubspot

This week on inbound now we have a special guest from SEOMoz , Joanna Lord. Landing page best practices. David Szetela's Clix Marketing Blog is also a great resource to learn more about PPC. Landing Pages - Keep it Simple Stupid! Connect with HubSpot

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content.

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23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.).

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.

9 Core Components of an Inbound Marketing Campaign

Strategic-IC

What components need to combine to create a successful inbound campaign? Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Make sure you use these keywords in the titles and topics of your content and blog posts. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan.