Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. For context, average views per Sales Blog post for November was 3,180.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

Trending Sources

6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Vidyard

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard.

Hubspot Inbound Conference Recap 4 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketing

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms. HubSpot’s blog team has also begun to rework older posts around select topic clusters.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g.

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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

As readers of this blog know well, I feel all media (owned, earned, paid) and all users (anonymous and known) should be managed together. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

Infographic: Why Marketers Are Creating Too Many Blog Posts

Contently

If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience.

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

Lead 50

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. To read more content like this, subscribe to Sales. Successful founders are productive.

The 23 Best Content Ideation Tools

Webbiquity

” — B2B PR Sense Blog. Here you can find all of the top blogs on any given topic. Simply select a category and you’ll be taken to a one-page dashboard with the best blogs in that industry AND their 5 latest blog posts. 17) Blog Topic Generator. HubSpot.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. On average, The Marketing Blog retains ~22% of new subscribers for six or more months.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

The HubSpot Culture Code: Creating a Company We Love

Hubspot

We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. The HubSpot Culture Code: Creating A Company We Love.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

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Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. And the blog fails.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Tools that help generate blogging ideas

Biznology

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Hubspot’s Blog Topic Generator.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

So we decided to start a little advice column on the blog to help you figure out these tricky situations. Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!).

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

Sharpspring

April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. “HubSpot is right. Get on a demo and see what makes us the perfect alternative to HubSpot, Marketo and others.

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. We also have our blog manager, though her purview extends to strategy for all of our educational content.

5 blog post ideas that take less than two hours to write

Biznology

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post?

Tips 46

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. Comment below with your best experiments and hacks to increase sales opportunities (and hey, we might even feature your experiment on our blog).

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

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Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.

Lead Forensics vs Hubspot vs Leadfeeder

Leadfeeder

An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

Price 19

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. I also feel that I could capture leads if we had steady blog traffic, but we don’t.

We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.

Hubspot

Couple this new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are: analyzing the 39 most-shared HubSpot Blog posts over the last year, and sharing what we found. Daily Blogging

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I'll use this as my idea for this example: "10 Tips for Writing Blog Posts Faster.". Content Marketing Blog featured-1 Daily Canonical

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team.