Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.
Martech Advisor
OCTOBER 18, 2019
.” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. .”
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Buzz Marketing for Technology
DECEMBER 1, 2010
Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Tweet This Post.
Inbox Insight
NOVEMBER 13, 2018
B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Paid media.
B2B Marketing Zone Posts
JULY 7, 2010
Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. Write the blog. Business Blogging – Do You Have What It Takes? They likely create a workaround.
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