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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Every newsletter, microsite and social post utilizes the imagery to literally “take an action.” Source: Brand USA Blog.

Trending Sources

The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. Take ADP’s Thrive , a blog for small-business owners.

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54 Content Marketing Stats to Guide Your 2018 Strategy


Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2.

How to Promote Your Content Using Paid, Earned & Owned Media


The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. Great little app for on-the-fly blog management.

Top Webinars You Should Watch For Marketing Success in 2017


In this blog post, I’ll be sharing a ton of resources along with links to the best Radius webinars – full of expert feedback, actionable advice, and effective marketing tips – all designed to help you drive value across your marketing efforts.

5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

No longer were content marketers writing blog posts day-in and day-out—they had to factor in distribution, measurement, and much more. By now we’re tired of hearing how social media platforms like Facebook, Twitter, and LinkedIn will change the way we market to our customers.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Zillions of blog posts. Today, whenever we produce a new piece… Read more… Doug Kessler | February 18th, 2009 | no comments 17 Strategies to Killer Ads I stumbled across a great blog today that attempted to categorise advertising strategies.

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Blog The Point Twitter HJSewell. Blogs.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. If you have a blog, look at the number of comments left by your readers.

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Blog posts. Newsletters.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Online blog needs various marketing methods to get converted into big business. blogs. Blogging varied by industry type.

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