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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Reputation Includes content assets such as blogs and press releases 2. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? The first thing you have to look at is what category you’re in,” Hanson says. “Do

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A guide to content ideation & development

Sprout Social

A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Everything you think of has been done or doesn’t fit your brand. Content ideation stage.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

Small group settings. One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance. Captioning.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Enter with a comment to this blog post. Deadline for entries is January 17, 2016 and official rules are here. How to Enter. Whatever you think will work best.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.