Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Communication preferences have changed over the past few years. Begin by conducting first party research.
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