21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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Trending Sources

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. by HubSpot Blog.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

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Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

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How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective?

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post.

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A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Adam is a salesman in the sales world. Blog Field Sales Inside Sales

10 Fast Facts About Facebook

Modern Marketing

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field.

How Facebook Local Will Affect Local SEO

Modern B2B Marketing

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. With the introduction of Facebook Local, that number’s about to go way up. Where Facebook Local stands out is in its attention to the friend factor.

Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. Original content also includes your blog posts.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads?

6 Things You Could Do Right with Facebook Ads

Marketing Action

This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. So without further adieu, here are the 6 things you’re doing wrong when running Facebook Ads.

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3 Ways To Research Companies For Personalized Video Sales Outreach

Vidyard

Co-founder of the award-winning sales training firm Vorsight, Steve Richard coined this phrase, which refers a highly focused three-tiered research strategy. Practice social listening on Twitter or Facebook. Blog Field Sales Inside Sales Sales

How to Transform Your Blog Content into Compelling Videos

Hubspot

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

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5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Raw Sales. Blogging for Business: Persistence Pays.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. A huge name on a standard quality blog post is better than an unknown name on a great quality post. million Facebook fans. Social Media Daily Blogging

Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update

KoMarketing Associates

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Instead, Facebook will focus on giving its users more content that they care about. Looking Towards Facebook Ads.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

How to Write Better Headlines for Your Facebook Ads

Hubspot

billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. For more on the science of successful Facebook Ads, check out this free guide.). With 1.13

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. For instance, Marketo’s integration with Facebook’s Offline Conversions API allows marketers to connect “offline” conversions, an event not measured by Facebook (e.g.

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Offer that your new ‘buddies’ meet you on a channel that’s growing, robust, and genuinely engaging, such as Facebook Messenger.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.

5 Little Ways to Get More Facebook Likes

Hubspot

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.

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Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. How to Make Facebook Work “After Hours”.

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B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. Take the time to get to know those in your sales department.

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How to Practice Sales Enablement That Helps Reps Rock

Modern Marketing

by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Marketing also has an integral role in the success of sales. Only then can sales proactively engage in a meaningful discussion on the buyer’s terms.

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This?

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts.

6 Types of Facebook Posts That'll Help You Generate Leads

Hubspot

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. 4) Make Facebook Events for Webinars.

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How Blog Readers Find You – A Diagram

Writing on the Web

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

You’ve gotta blog like there’s nobody watching

Biznology

Top 9 ways to promote your blog (slideshare.net). Blogging Content Marketing Internet Marketing Social Media Marketing Academy Award Facebook Jennifer Lawrence Milan Kundera Saturday Night Live Silver Linings Playbook social media Unison Agency

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