Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp.

Planning 145

Planning Research Tools Best Practices 145

Buffer

NOVEMBER 2, 2022

Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.” Find out more on our announcement blog here. Here’s what we found: Tweets with a link achieve 7.2%

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

ClearVoice

SEPTEMBER 15, 2023

Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Creativity and Innovation Generic copy that reiterates what dozens of other blogs have already shared gets overlooked online. Do you need someone who specializes in writing web content?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Martech Advisor

JANUARY 24, 2020

57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them. Nearly a billion emojis are sent every day on Facebook. The Emojics blog reports the following: 6 billion emoticons are sent every day. But Neil Patel warns in his blog , “ You need to be careful to not cross the line.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Occasionally sharing other people’s content, such as videos or blog posts, is also a good idea if they are relevant.

Promotion 315

Promotion Email Marketing Urgency Marketing Paid Search Agency 315

Metadata

DECEMBER 5, 2023

Before you jump into the data, we want to mention a bias in our sample. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. And LinkedIn fueled by Salesforce data rakes in almost 9X ROI but is much easier on the wallet. The clear winner is Retargeting at 15X which makes sense.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Anyword

OCTOBER 6, 2022

Think about how long it takes to create quality blogs, articles, and campaign materials. Show Off Your Best Samples. Most freelance copywriters and content writers find it beneficial to build up followings on Twitter, Instagram, LinkedIn, and Facebook. Enter: your copywriting portfolio. In short: Show your range.

Copywriting 98

Copywriting Tips Ad Building Display 98

Tiecas

AUGUST 14, 2023

So it was a reasonably large sample and representative. Here’s a typical example, “We want you to write blog posts for us that will show up on the first page of Google, so our target audience (engineers and industrial buyers) will find us easily, visit our blog and contact our salespeople.” What do I mean by that?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” But are these efforts paying off in terms of website traffic and leads?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. To give you an idea of what we’re talking about, we’ve included some samples below. How to optimize your LinkedIn profile for B2B success. Our Services. See Our Work.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Facebook Blueprint eLearning Courses / Certifications. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Perhaps, but that’s a different blog post. Overseeing organic Facebook and Twitter is one thing.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

nDash

AUGUST 16, 2021

Often, when you see a peer’s success on Instagram, LinkedIn, or other platforms – it may cause complicated (and understandable) feelings of inadequacy and envy. The reality is hours of research, obsessively checking a dry email inbox, fostering intentional connections on LinkedIn, and sending cold pitches that often go unanswered.

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Learn more on the Woopra blog and see what it takes to get started. Check out the Crazy Egg blog and documentation for getting started. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Content marketing, on the other hand, pertains to creating content for the blog and other content assets.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. Content (blog posts). 3x blog posts. Sit down at the end of the year and think about what you would like to accomplish with your marketing strategy. Advertising.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

ClearVoice

NOVEMBER 7, 2019

And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing! She heard — and thus applied — for the opportunity after seeing a call for writers on Twitter.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. To earn more SEO backlinks, you might consider offering to place links to your partners’ high-value content on your blog. Getting the most from your strategic partnerships.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

The Lead Agency

OCTOBER 30, 2017

You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. In Marketing and Communication it’s important to know your audience.

Social Media 74

Social Media Practices Media Allocation 74

ViewPoint

FEBRUARY 16, 2012

He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. You give customers' a sample providing momentary satisfaction, but not enough for the desire to be completely sated. Ask yourself: are you giving customers a reason to talk to you on LinkedIn? Are your blogs so bold they provoke action?

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

NOVEMBER 17, 2014

Here’s a little excerpt from a sample we created for a major corporation recently: 4. Compare Social Media Channels Head-to-Head I recently participated in a Webinar with Expion, a terrific social media management platform for big companies (and a sponsor of this blog). Now you know your approximate costs per month, per channel.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Hinge Marketing

NOVEMBER 11, 2020

Sampled Both Buyers and Sellers. The research also shows that digital channels such as web searches, articles/blog posts, webinars, and social media are gaining importance as consulting buyers search for information on work-related topics. Facebook and Twitter are growing in popularity with more than 42% saying they use it platform.

Consulting 157

Consulting Research Work Management Marketing Management 157

BOP Design

DECEMBER 10, 2019

You may want to focus on your company’s blog and add 5 new blogs a month but consider who is going to do that. As you lay out which channels you want to include (email, social, SEO, blogging, advertising, direct mail, etc.), Here is sample one-month marketing strategy: Draft, optimize, post 1 blog each week.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

NuSpark Consulting

NOVEMBER 16, 2016

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. All Content Is Not Created Equal.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

ClearVoice

JUNE 5, 2020

And to reap success, it’s vital to effectively strategize up your LinkedIn, your digital CV, and your website for consistent lead generation. Ideas to turn your LinkedIn page into a sales pitch. Share thought leadership content — blogs, videos, posts on social media — to let your work speak for itself.” Mainly, LinkedIn.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Click To Tweet. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. But I made myself do it. Create room to react.

Paid Search Agency 86

Paid Search Agency Content Enterprise Management Banner Ads 86

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. To earn more SEO backlinks, you might consider offering to place links to your partners’ high-value content on your blog. Getting the most from your strategic partnerships.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

JULY 16, 2013

On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. I started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. With search, email, and pay-per-click, purchases establish consumer intent.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Scoop.it

MARCH 18, 2021

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr.

Process 53

Process Optimization Curation RSS 53