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Trending Sources

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too.

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A History of Dreamforce [Infographic] #DF11

Modern Marketing

We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. Enjoy this visualization of the growth of cloud computing’s most important event.

“Revenue” Turns One

Modern Marketing

There are a lot of reasons a company may launch a blog. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. Our little blog is growing up fast. LinkedIn.

Your Dreamforce Survival Guide #DF11

Modern Marketing

With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. Evernote – Dreamforce can inspire a lot of great ideas: campaign concepts, blog posts, software to invest in, etc. Be sure to download one now and save time at the event. This advice applies to many aspects of this event.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

What is Dreamforce? #DF11

Modern Marketing

Here’s the short answer: Dreamforce is the most anticipated cloud computing event of the year. Established nine years ago by CRM provider Salesforce.com, Dreamforce has transformed from an event for customers into an annual pilgrimage for those throughout the cloud computing industry.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Home of Chief Content Office Magazine and THE event Content Marketing World.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. That meant the end of the Jigsaw brand, which Salesforce.com bought last year.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. LinkedIn to Launch Pay for Whitepaper Downloads. Here is our 2009 year in review.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com. Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group.

How Dreamforce Boosts Lead Generation [CHART]

Modern Marketing

by Paul Teshima | Tweet this Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever. Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after.

5 Media Lessons Every Marketer Should Learn

Modern Marketing

by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. Perhaps a growing number of your leads are reading your emails, blogs and other messaging through StumbleUpon.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Listen to podcast on trigger events (File size is 5.58 It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events.

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Catch Guy Kawasaki at the Inside Sales Virtual Summit

Marketing Action

Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts!

Social Enterprise is now a reality – Welcome to Dreamforce 2012

Modern B2B Marketing

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Force.com, Heroku and Database.com didn’t go unnoticed at the event.

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations.

Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

Modern Marketing

by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year. But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? ” But as Dreamforce 2012 nears, we wanted to ask some frequent attendees why they attend the event, year after year. More importantly, the event has evolved into a showcase of what’s possible.

5 Ways Sales & Marketing Can Bond at Dreamforce

Modern Marketing

by Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. 5 Ways Sales & Marketing Can Bond at Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.com

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

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14 Must Attend Dreamforce Sessions for Marketers

Modern Marketing

Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. Salesforce.com’s CEO, Marc Benioff, gives yearly insights into where the industry is headed from a social, mobile, cloud perspective. How Salesforce.com Uses Online Marketing to Grow Our Business.

Eloqua Goes Titanium

Modern Marketing

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” It might just be the event of the year. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. We’ll use our blog and Twitter feed to keep you updated of what’s happening leading up to and during the event of the year. LinkedIn.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. Clients specify blogs to follow, which receive similar treatment.

50+ Expert Resources for Internet Marketers

Marketing Action

E-books, eMagazine and blog posts from RiseInteractive.com. Top social media blogs from Alltop.com. Featured marketing webinars & events from Vocus.com. Internet marketing group on LinkedIn with over 13,000 members.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). Learn more blogging KPIs here.).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. to learn more see my blog post on generating a buyer persona with Facebook ).

B2B Lead Generation Blog: Give Lead Generation Some Respect

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Are there upcoming events that should be promoted when calling? Neither Salesforce.com nor Sugar CRM are.

What I learned at Dreamforce 2011

ViewPoint

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. At times it felt like a religious event with the Dreamforce faithful giving raucous cheers during each keynote address.