Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link]. Visit us at Booth 817 or visit [link].

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Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

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Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants. Base measurement around proving marketing ROI.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation. Thanks to Jep Castelein and his LeadSloth blog for helping with this list.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. The Sights of Dreamforce 2011.

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Adobe Experience Cloud Blog

JULY 15, 2011

As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.

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