Blog, Emarketing, Marketo and Social Media

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training

Training Work Management Marketing Management Paid Search Agency

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

How to Generate the Leads that Sales Wants with Paid Social

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Conclusion. Let’s continue the conversation in the comments.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Generation

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies

Demand Generation Agencies B2B Marketing Google Work Management

Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media

Social Media B2B Marketing Social Marketing Planning

B2B Marketers Need to Get on Board with Social Media… NOW!

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media

Social Media B2B Marketing Social Marketing Advertising Agencies

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Demystifying Social ROI in B2B Marketing. Demystifying Social ROI in B2B Marketing.

Lead Ranking

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership

Lead Generation to Demand Generation

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. B2B Lead Generation Blog. Related Blog Posts.

Demand Generation

Demand Generation Lead Generation Demand Generation

David

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. eMarketing for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing

Craig

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. eMarketing for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing

B2Bs should get Serious about Social

Ambal's Amusings

APRIL 26, 2010

" Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. Blog Connected Marketer Twitter ParkerTrewin. " Time to ‘get social'. Ardath Albee - eMarketing Strategies for the Complex Sale.

Emarketing

Emarketing Top of Funnel Marketing Management Marketo

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.

Advertising Agencies

Advertising Agencies Account Based Marketing Planning Paid Search Agency

The Rise of Content in B2B Marketing

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Related Blog Posts.

B2B Marketing

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B

Embrace True Nurturing Programs

Ambal's Amusings

MAY 17, 2010

" Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. Blog Martketing Interactions Twitter ardath421. eMarketing Strategies for the Complex Sale by Ardath Albee. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

Emarketing

Emarketing Buying Cycle B2B Sales Marketo

Link Thought Leadership to Intelligent Client Discovery

Ambal's Amusings

FEBRUARY 18, 2010

Britton is the producer of the thought leadership marketing blog Illuminating the Future. Blog Illuminating the Future Twitter brittonmanasco. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. eMarketing for the Complex Sale.

Thought Leadership

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing

B2B Marketing Planning B2B Trade Show

How to measure ROI on creating and marketing content?

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

ROI

ROI Top of Funnel Work Management Marketing Management

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Blog The Point Twitter HJSewell.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing

ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs

Ambal's Amusings

FEBRUARY 8, 2010

Blog Phoenix Rising Twitter RebelBrown. Increasing buyer access to information from social media, buyer communities, online research and more. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Click and download FREE eBook from Marketo and ClickDocuments.

Emarketing

Emarketing Vendors Content Marketo

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership

Content Takes Center Stage

Ambal's Amusings

MAY 12, 2010

Blog Savvy B2B Marketing Twitter StephanieTilton. eMarketing Strategies for the Complex Sale. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

Microsite

Microsite Buyer Personas Buying Cycle Emarketing

17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : eMarketer. B2B Social Participation. Source : eMarketer. This is set to reach 12% by 2013.

Statistics

Statistics B2B Marketing Emarketing B2B

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog B2BContentMarketing Twitter SeamusWalsh. Forrester Blog for Interactive Marketing Professionals. Ardath Albee.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

JANUARY 16, 2014

Social Media World Forum (March 31-April 1) – London, UK. eMarketing Paris (April 8-10) – Paris, France. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Ad-Tech (March 18-19) – Sydney, Australia.

B2B Thought Leadership

B2B Thought Leadership Emarketing Marketo Mobile Advertising

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. via Beth Harte).

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You answer the questions you didn’t have time for during the webinar in a blog post. You use the executive summary as a blog post with a link to download the whitepaper. Ardath Albee.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content

Paid Content Stats Marketing Budget Webinar Metrics

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective.

Lead Generation

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

How to Beat Dunbar’s Number with MarTech

Adobe Experience Cloud Blog

JUNE 10, 2016

By tracking their behavior across all of your channels—be it on mobile, social media, or your website—you can segment them into the proper campaigns to send them targeted content (that’s valuable to them) and nurture them over time. Marketing automation helps you keep your brand top-of-mind for your buyers.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook. Mind share: Are people sharing your content on social media? You can usually find the number of social media shares right on the content page. billion this year.

Paid Content

Paid Content ROI Advertisements Advertising

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Social Media. Books are listed by funnel category.

Demand Generation

Demand Generation Lead Generation Demand Generation

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Does viral work for B2B marketing?

Viral Marketing

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership

MarTech: Top 100 Influencers and Brands

Onalytica B2B

JANUARY 18, 2017

Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Content Marketing was the 2nd most popular topic, receiving 18% of all mentions among the top MarTech influencers and brands. Download The Full Report.

Enterprise Management

Enterprise Management Work Management Marketing Management Brand Identity

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Webbiquity Twitter TomPick. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Ardath Albee.

Work Management

Work Management Marketing Management B2B Business

5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Use this data to help drive decisions going forward.

B2B Marketing

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. If mobile advertising is hot, then mobile video advertising is sizzling.

Trends

Trends Marketing & Strategy Marketing Strategy Mobile Advertising

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging.

Top of Funnel

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

ROI

ROI B2B Marketing Paid Search Agency Planning

3 Viral Marketing Campaigns That Are Worth the Catch

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. So what might these incentives look like? 77% of respondents would share personal information for significant discounts. Snapchat Filters.

Viral Marketing

Viral Marketing Campaigns Planning Paid Search Agency

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social Media Lead Generation Tools. Social Media Ad Retargeting Tools. What comes next?

Social Media

Social Media Lead Generation Multivariate analysis Sales Qualified Leads

Why Social Customer Service Matters, and How to Do It Right

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

Have you ever posted a complaint about a brand on a social media channel ? With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations. If so, did they respond? NM Incite).

Service

Service Ideal Customer Profiles Thought Leadership Emarketing

5 Tips to Improve Your Omnichannel Marketing

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

In this blog, we’ll explain five ways that you can improve your omnichannel marketing. Having clean records of customer inquiries and concerns—whether they be through email, social media, chat or other—makes it much easier for your customer success team to keep track of and address issues quickly.

Tips

Tips Paid Search Agency Emarketing Thought Leadership

6 Free Cross-Training Ideas for B2B Digital Marketers

5 Steps to Social Media Leads with Content Marketing

Webinars

Trending Sources

How to Generate the Leads that Sales Wants with Paid Social

Webinars

32 B2B Marketers to Add to Your Google Plus Circles

Why Most B2B Social Media Marketing Fails (And How To Fix It)

B2B Marketers Need to Get on Board with Social Media… NOW!

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Lead Generation to Demand Generation

David

Craig

Top 50 B2B Marketing Influencers On Twitter

B2Bs should get Serious about Social

5 Marketing Predictions & How To Prepare For Them

The Rise of Content in B2B Marketing

Embrace True Nurturing Programs

Link Thought Leadership to Intelligent Client Discovery

Does your B2B Marketing have Consistent Messages?

How to measure ROI on creating and marketing content?

Does 'Being Findable' mean 'Being Everywhere'?

ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Content Takes Center Stage

17 Compelling And Highly Usable B2B Marketing Statistics

ClickInsights: Biggest roadblock to converting marketing leads

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

ClickInsights: What was your "Aha" moment in 2009? - Part 2

B2B Content Marketing - Less is the New More?

300+ Digital Marketing Stats to Drive Your Marketing Strategy

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

The Rise of the Content Marketer « The Effective Marketer

How to Beat Dunbar’s Number with MarTech

Measure the ROI of Digital Advertising Beyond Revenue Impact

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

How to put the "Viral" in B2B Marketing Viral Campaigns?

MarTech: Top 100 Influencers and Brands

How should B2B content differ for Business and Technical Decision Maker?

5 Ways to Give Your B2B Marketing Strategy a Makeover

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

The Content Marketing Question: To Gate or Not To Gate?

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

3 Viral Marketing Campaigns That Are Worth the Catch

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Why Social Customer Service Matters, and How to Do It Right

5 Tips to Improve Your Omnichannel Marketing

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