Remove game-theory
article thumbnail

Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. ” It was like, they gave you a broom and they walk you through the game. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. They had an open house. Jocelyn: Yeah.

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble or an art form. Blog article Part 3? Let me explain.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble, or an art form. Blog article Part 3? Let me explain.

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. The good news?