A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”.
Social CRM: The Latest Evolution for Managing Customer Relationships
Modern B2B Marketing
JUNE 27, 2010
Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog.