Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. You’ve likely seen the social commentary shared across LinkedIn.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. But I don’t remember specific blogs, unless they are unusually insightful.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. Blog B2B innovation leadership marketing events' Great show. Oracle is bringing it back, in Las Vegas this year.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Bound360

JANUARY 18, 2018

Partner examples: ClearBit, Kickfire, DemandBase, Bombora. Partner examples: Marketo, Eloqua. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Partner examples: Bombora. Partner examples: Bombora. About the personalization strategy series.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49